N'oge na-adịbeghị anya, Roundpeg mere nyocha mgbasa ozi mmekọrịta mmadụ na ibe ya ma jikọta ya ọnụ whitepaper na nsonaazụ. Ka m na-agụ na peeji nke, otu n'ime nsonaazụ metụtara m n'ezie. Karịrị 70% nke ndị nwe ụlọ ọrụ nyochara kwuru mgbasa ozi mgbasa ozi site na 10% ma obu obere nke ngụkọta azụmahịa ha.
In truth, I don't believe these customers know how much of an impact social media had on their business. As I look at direct requests from social media resources, even my social media company has had few leads generated. But that's not the real picture. I know that I have prospects who researched me online prior to calling. Of all the leads that I've had in the last year, there's only been 2 that were direct word of mouth that had not found me online.
Otú ọ dị, n’ime mmadụ abụọ ahụ, ha gwara m okwu n’ezie n’ihi na onye ha hụrụ banyere m e kwere nkwa ọlụ with me in social media. So… there's actually two ways to ask and answer the question of social media influence:
- Kedu pasent nke ndu ị na-enweta site na mgbasa ozi mmekọrịta?
- Kedu pasent nke ndị ndu gị nyochara gị site na mgbasa ozi mmekọrịta ma ọ bụ chọta gị site na netwọkụ mmekọrịta gị na ntanetị?
Azịza nke # 1 dị ala, ọbụlagodi m! Azịza nke # 2, ezie, bụ 100%. N'eziokwu, dị ka a elekọta mmadụ mgbasa ozi gị n'ụlọnga, we're an exception. However, I would be willing to bet that most of your leads that are coming in emeela nyocha ị n'ịntanetị - gụnyere n’ime netwọkụ mmekọrịta gị. Nke ahụ pụtara na mgbasa ozi mgbasa ozi nwere ike ọ gaghị ebugharị azụmahịa gị niile, mana ọ na-emetụta azụmahịa gị.
Mgbasa mgbasa ozi emeghewokwa ohere ndị ọzọ - gụnyere nkwupụta okwu ihu ọha na ọbụnadị ide a ịde blọgụ akwụkwọ. Those speaking engagements have brought leads… and I'm guessing the book will, too. That's all stemming from the efforts I've put into social media.
Mgbe ị nwetara ohere, jụọ ndị ndu gị ma ha enyochaghị gị na ntanetị ọchụchọ, mgbasa ozi mmekọrịta, ma ọ bụ na netwọk azụmahịa ha. My guess is that you'll be surprised at the results!