Ihe kpatara I Ji Nweta Nkwado Ikpuchita Gi

netwọkN’izu a ka m nọ ya maka Ndị na-emeputa ihe, a kediegwu mpaghara IZIR networkTA omume na-agwakọta a oké ọkà okwu sochiri arụ ọrụ ịkparịta ụka n'technologyntanet na nkà na ụzụ ndị ọkachamara na mpaghara. Onye kwuru n’izu a bụ Tony Scelzo, onye guzobere ya Ndị na-eme mmiri ozuzo - nzukọ nne na nna na ndị na-eme egwuregwu.

Mụ na Tony na-anụ ọkụ n'obi maka ịkparịta ụka n'--ntanet - nke ya na-anọghị n'ịntanetị na nke m n'ịntanetị. O nweela ike ịwulite netwọkụ dị egwu nke ndị otu puku na narị asaa na mpaghara ebe a ma na-agbasa ugbu a na mba. Ọ dị m ka m wuru ihe ịrịba netwọk online… ma nọgide na-amụta a ton banyere ịkparịta ụka n'fromntanet si Tony.

Otu igodo nke ngosi Tony bụ na 80% nke ndị ahịa ọhụrụ gị agaghị abịa na ntanetị gị. Ọtụtụ mmadụ na-esonye na netwọkụ ma na-aga nzukọ ma ọ bụ ihe omume na-enwe olileanya ịhapụ na kaadị atụmanya atụmanya. Nke bụ eziokwu bụ na ịkparịta ụka n'requiresntanet chọrọ ihe karịrị otu atụmatụ - Tony agbajila ha ụzọ anọ:

Ihe anọ gbasara ịkparịta ụka n'ingntanet

  • Udia Nri - are nwere njikọ gị na ndị ọkachamara ndị ọzọ na-ejere otu ndị na-ege ntị ozi? Maka nke anyi gị n'ụlọnga, Ndị ọkachamara IT, ndị ọka iwu, ndị na-edekọ ego, ndị na-etinye ego, na ndị ọzọ nọ na nri nri. Achọrọ m ịnọgide na netwọk na ndị folks ahụ ka ha wee nwee ike ịkọwa ndị ahịa na nzukọ anyị.
  • Ihe - ị maara ihe omume na-eme n'ime nzukọ nke na-ebute enweghị isi nke ngwaahịa ma ọ bụ ọrụ gị nwere ike iju? Maka ụlọ ọrụ anyị, ihe omume nke atọ n’ime ndị ahịa anyị bụbu Onye isi ahịa ahịa ma ọ bụ VP nke Ahịa ọhụrụ. Anyị kwesịrị ịmara mgbe ahịa na-agbanwe aka na ụlọ ọrụ ka anyị wee nwee ike ịnọ iji nyere ndị isi ọhụụ aka.
  • Influencer / Onye mere mkpebi - ndị bụ ndị na-eme ihe ike? Mgbe ụfọdụ ọ bụ onye nwe azụmaahịa mana ọtụtụ oge enwere ndị mmadụ na-arụ ọrụ n'ime ngalaba nwere mmetụta dị ukwuu na nzụta ụlọ ọrụ na mpụga nke ụlọ ọrụ. Maka anyị, ndị a nwere ike ịbụ ndị mmepe, ndị injinia azụmaahịa ma ọ bụ ọbụna CEO. Ọ dị mkpa ka anyị na ndị ahụ kpakọrịta ka anyị wee nwee ike iwebata iwebata na-ekpo ọkụ site n'oge ruo n'oge.
  • Niche - ihe fọrọ nke nta ka ọ bụrụ ụlọ ọrụ ọ bụla nwere oghere ha na-eme nke ọma n'ime. Anyị bụ teknụzụ na sọftụwia dị ka ndị ọrụ na ụlọ ọrụ na-etinye ego na ha. N'ihi na ụlọ ọrụ anyị nwere ọtụtụ ahụmịhe SaaS, anyị ghọtara asụsụ na ọrụ dị n'ime ụlọ ọrụ ndị a - yabụ, ikike anyị nwere ime atụmatụ agaghị egbu oge site n'ịmụta usoro azụmaahịa ma ọ bụ usoro nke ụlọ ọrụ ndị ahụ. Naanị ihe anyị ga-eme bụ ịkụ ala.

Enwere omume atọ ị nwere ike ịrịọ na netwọkụ gị - okwu mmalite, ntinye aka na aro. Dabere na mmekọrịta gị na kọntaktị mbụ, egbula oge ịrịọ ụdị nri… site na nkwanye naanị na-esite na njikọ kachasị ike.

Ka ị na-eche maka ịkparịta ụka n'andntanet gị na ndị na-ege gị ntị ị na-achọ iru, ị na-echebara njikọ ndị a anya? I kwesiri ibu!

2 Comments

  1. 1

    Nice post, Doug. Face-to-face networking is both a science and an art. You summary of Tony’ Scelzo’s four potential sources of business reminds me that I always need to be looking for :

    -Ọkachamara ndị ọzọ na-akpọ otu ndị ahịa ahụ m na-eme
    Ihe ndị na-eme ka ndị ahịa nwee ike ịchọ ọrụ m
    -The human beings who make the decisions to spend money on my services, along with industry influencers – This one’s tough; they are often totally different people that speak a totally different “language” than the end users of my services.
    -Udị ụlọ ọrụ ụfọdụ na ndị nọ n'ime ya na-erite uru kachasị na ọrụ m.

    This is obvious, but not easy. But applying this science purposeful face-to-face networking is the key to more business.

    Jeffrey Gitomer says: all things being equal, people buy from people they like. All things not being equal, people still buy from people they like. Marketing technologies, automation plus networking (human interaction) equal success.

  2. 2

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