content Marketing

Similar Content Different Delivery

pencil-chart.png Most people instinctively change their communication style when speaking to a child, a close friend, or someone who does not speak English as a native language.  Why?  Because each group has a different frame of reference, experiences, and relationship with the speaker which will effect their ability to interpret the message.

The same is true in your written communication or detuo ederede. While I advocate business owners reuse content across platforms, press releases, news letters, blog posts and social media, it is important to adjust the delivery for the specific platform.

For example:  Writing a mbipụta ndị nchụ nta akụkọ announcing a new hire might start with:

Marietta Financial Services, an Indianapolis based accounting, tax planning, and small business consulting practice, announced today Jeffrey D. Hall; CPA has joined their organization as a tax and business consultant. Jeffrey brings more than ten years of accounting, audit and tax preparation and planning experience to this new role.

The same news posted on the blog ụlọ ọrụ should be more informal, and conversational in tone.  The copy might look like this:

We are excited to announce Jeffrey Hall has joined Marietta Financial Services, as a tax and business consultant.  We know our clients will benefit from Jeffrey’s ten years of accounting, audit and tax preparation and planning experience.

Na na elekọta mmadụ media the copy writing should be even more casual.  A Tweet might be:

@jeffhall is now a member of the team @marietta. Add him to your follow list, and send your tax questions his way! (Don’t go looking for @jeffhall on Twitter yet, I am still working with that client to get them up to speed, this is an example of how the media could be used.)

So the next time you write something for one medium, think about how it can be modified, and used in other locations.  Building this tactic into your routine will simplify the process of building your on line visibility through smart use of relevant content.

Bọọlụ Lorraine

Lorraine Ball afọ iri abụọ na ụlọ ọrụ America, tupu ya abịa n'uche ya. Taa, ị nwere ike ịchọta ya na Gburugburu, obere ụlọ ọrụ na-ere ahịa, dabere na Kamel, Indiana. Yana otu ndị nwere nkà pụrụ iche (nke gụnyere nwamba Benny & Clyde) ọ na-ekerịta ihe ọ maara gbasara imewe weebụ, inbound, mgbasa ozi ọha na eze na ahịa email. N'ịkwado inye aka na akụ na ụba ọchụnta ego dị egwu na Central Indiana, Lorraine lekwasịrị anya n'inyere ndị nwe obere azụmaahịa aka ịchịkwa ahịa ha.

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