Ike Staynọgide: Ogologo oge ole ka ị ga-anọ?

Viagra

Each medium you select has its advantages and disadvantages – one of them that's not discussed very often is the staying power of a campaign.

Seth dere banyere Reebok a couple weeks ago and how they have a fully active campaign that they've, unfortunately, abandoned. Derrick Daye nominates the series in the Top 5 kacha mma Superbowl Mgbasa ozi mgbe! Gaa na saịtị ahụ, ma gị na gị nweta njehie 404.

Today, we logged into one of our vendor tutorials and found that the video no longer matched the upgrades that have been happening to the interface. Instead of leveraging new videos to talk about the changes and why they are so great, the folks learning from the tutorials were left confused. What an unfortunate opportunity for marketing lost! If you've got great features, you should be calling them out in your video!

Laghachi azụ… otu n'ime ihe ịtụnanya nke vidiyo bụ ike ya na-adịgide adịgide dị ka usoro ịkọ akụkọ. Blog posts do eventually go out of date. Seasons change, bloggers change their minds, or another blog does a better job and gets the attention. I've seen a couple blog posts from my counterparts where I said, “Hey… I wrote that a month ago!” Guess what? It doesn't matter!

Blog posts don't have the staying power that you might think. Imagine a pile of content… the old content at the bottom stinks. It's old and no one can find it anymore. It's been replaced by new content. Some bloggers like me try to revive old content by referencing it in a post or utilizing yiri posts plugins. Related posts are the Viagra of blogging. It extends the life of a post a little, but it won't revive it and get it back to the top of the pile.

If we look at other mediums, they've got different degrees of staying power as well. Television has about a 10 second staying power (unless you go back to the days of Johnny Carson and 3 networks). Radio has a few minutes. Daily newspapers have a day. Sunday newspapers might have a week. Websites may last a few months to a year. Blog posts might last a few days to a week. Direct mail lasts the distance between the mailbox and the trash can…

Ma Video! Lee ọ bụ afọ 4 mgbe e mesịrị, anyị ka na-achị ọchị Terry Tate, Office Linebacker:

Something to keep in mind when you're thinking about Return on Marketing Investment, isn't it?

6 Comments

  1. 1

    Doug, nke ahụ bụ ọkacha mmasị m SB azụmahịa nke oge niile. Agbanyeghi ikwenye na echefuru m na ọ bụ maka Reebok.

  2. 2

    Akwa post WOOOOO !, Ekwenyere m na vidiyo dị ogologo oge na-adịgide adịgide. Anaghị ere m vidiyo ahụ bụ ọhụụ ọhụrụ na Marketing ROI n'agbanyeghị. Echere m na ole na ole ụlọ ọrụ “ga-” video na ihe ọ na-ewe iji mee ka ha ikpeazụ last ọtụtụ na-emeso ya dị ka nanị ihe ọzọ na-ajụ ọkara na ha nwere ike ịgwa ndị ahịa ha. Ọ ga-abụ ihe na-atọ ụtọ ịhụ ka ụlọ ọrụ si jiri vidiyo na ndị na-eri ihe na-eri ha ugbu a na brọdband na netwọk mmekọrịta na-ekwe ka vidiyo gbasaa ngwa ngwa.

  3. 3

    Otutu ndi ahia ahia di iche iche gara aga na m, enwere m obi. Amaara m ma ọ bụrụ na m na-echeta ihe ọ bụla ọzọ banyere ndị okike karịa njirimara ahụ. / akpụ ụkwụ

    Na ndị Patriots na-achị m nzọ na anyị na-ahụ nnukwu okwu “ịhụ mba n'anya” na-enweghị atụ n'afọ a na ndị mgbasa ozi nwere olileanya na NE na-eme ya nnukwu egwuregwu.

  4. 4

    Anụ m n'olu dara ụda na nke ọma. Ka o sina dị, a na m eche otu Shakespeare ma ọ bụ ụfọdụ n’ime ndị edemede ukwu ndị ọzọ siri nwee ike iguzogide mbibi nke ọtụtụ narị afọ. Enweghị vidiyo n'ebe ahụ. Ikekwe ọ bụ naanị na ọgbọ anyị na-ahọrọ ihe osise dị iche na okwu ederede.
    Onye ma?

    • 5

      N'ihi na ha na-ese okwu nke ọma na okwu nke ọma. Mgbe okwu gbara ihe osise ọ bụla na-ahụ -n'ime uche nke ha- 'iche' foto (s) Ebe ọ bụ na igwe onyonyo / ihe nkiri anyị, a manyere anyị ịhụ nkọwa onye ọzọ karịa ịkepụta nke anyị.

  5. 6

    Chaị, ịtụnanya na azụmaahịa ahụ ka na-adịgide n'ike - ọ bụ naanị m achọ ịma ọchị!

    @ Alex. M chefuru na ọ bụ maka Reebok n'agbanyeghị. Kedu ihe nke ahụ na-ekwu?

    Rịba ama ihe nke oge ochie na azụmahịa? "Nke ahụ bụ oku tere aka, Doug!" Hmm, echekwala na nke ahụ abụghị nnukwu ihe ọzọ.

    Ka o sina dị, ka na-atọ ọchị.

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