Gịnị bụ MarTech? Teknụzụ Azụmaahịa: Gara aga, Ugbu a, na Ọdịnihu

Nwere ike ịtụle m dee otu edemede na MarTech mgbe ekwusara ihe karịrị 6,000 ederede na teknụzụ azụmaahịa ihe karịrị afọ 16 (karịa afọ blog a… I was on blogger previous). Ekwenyere m na ọ bara uru ibipụta ma nyere ndị ọkachamara azụmaahịa aka ịghọta ihe MarTech bụ, bụ, na ọdịnihu nke ihe ọ ga-abụ. Ihe mbu, n'ezie, bu na MarTech bu uzo nke ahia na teknụzụ. Agbaghara m nnukwu

Mygha nke DMP na Ahịa

Ihe eji eme ihe banyere ihe omuma data (DMPs) biara na onwa ole na ole gara aga ma otutu mmadu hu ya dika onye nzoputa ahia. N'ebe a, ha na-ekwu, anyị nwere ike ịnwe "ndekọ ọla edo" maka ndị ahịa anyị. Na DMP, ndị na-ere ahịa na-ekwe nkwa na ị nwere ike ịnakọta ozi niile ịchọrọ maka nlele ogo 360 nke onye ahịa. Naanị nsogbu - ọ bụghị eziokwu. Gartner na-akọwa DMP dị ka sọftụwia nke na-etinye data sitere n'ọtụtụ isi

Ọdịnihu nke Martech

Ugbu a na ọdịnihu nke Teknụzụ Ahịa ka arụrịta ụka ma weghaara ya na Conference Martech Conference na Boston. Ọ bụ ihe omume rere ere nke mere ka ndị ndu echiche dị iche iche gbakọta na ụwa Martech. N'oge gara aga, enwere m ohere ijikọ na oche ọgbakọ, Scott Brinker, iji kpaa maka mbido ụlọ ọrụ na otu ọrụ Chief Marketing Technologist siri bụrụ ọrụ ga -enwe n'ime ụlọ ọrụ azụmaahịa gburugburu ụwa. Na mkparịta ụka anyị, Scott