The Return on Investment (ROI) of Marketing Automation Platforms

Next year, Marketing Automation turns 30! Yep, you read that right. And while it seems like this now ubiquitous technology is young enough to still have pimples, the reality is that the marketing automation platform (MAP) is now married, has a puppy, and is likely to start a family soon.  In Demand Spring’s latest research report, we explored the state of marketing automation technology today. We uncovered that almost half of organizations are still really struggling

Gịnị bụ MarTech? Teknụzụ Azụmaahịa: Gara aga, Ugbu a, na Ọdịnihu

Nwere ike ịtụle m dee otu edemede na MarTech mgbe ekwusara ihe karịrị 6,000 ederede na teknụzụ azụmaahịa ihe karịrị afọ 16 (karịa afọ blog a… I was on blogger previous). Ekwenyere m na ọ bara uru ibipụta ma nyere ndị ọkachamara azụmaahịa aka ịghọta ihe MarTech bụ, bụ, na ọdịnihu nke ihe ọ ga-abụ. Ihe mbu, n'ezie, bu na MarTech bu uzo nke ahia na teknụzụ. Agbaghara m nnukwu

Moosend: Atụmatụ Ahịa Azụmaahịa niile Iji Wulite, Nwale, Sochie, ma Too azụmaahịa gị

Otu akụkụ na-enye obi ụtọ nke ụlọ ọrụ m bụ ihe na-aga n'ihu na mbibi dị egwu maka ikpo okwu ịzụ ahịa ahịa ọkaibe. Ebe ulo ahia jiri otutu puku kwuru puku dollar (ma ka na-eme) maka nnukwu nyiwe… ugbu a, ugwo akwụdala nke ọma ebe atụmatụ ahụ na-aga n'ihu na-akawanye mma. N'oge na-adịbeghị anya, anyị na ụlọ ọrụ na-emezu ejiji na-arụ ọrụ nke dị njikere ịbịanye nkwekọrịta maka ikpo okwu nke ga-efu ha ihe karịrị ọkara nde dollar

Mgbanwe Dijitalụ: Mgbe CMOs na CIOs jikọrọ aka, Onye ọ bụla na-enweta Mmeri

Mgbanwe dijitalụ mere ngwa ngwa na 2020 n'ihi na ọ ghaghị. Ọrịa ahụ mere ka usoro mgbasa ozi mmekọrịta mmadụ na ibe ya dị mkpa ma weghachite nyocha ngwaahịa na ịzụrụ maka azụmaahịa na ndị ahịa. A manyere ụlọ ọrụ ndị na-enweghị ọnụnọ dijitalụ siri ike ịmalite otu ngwa ngwa, ndị isi azụmaahịa kwagara ka ha nwee ike ịnweta iyi nke mmekọrịta mmekọrịta data e mepụtara. Nke a bụ eziokwu na oghere B2B na B2C: Ọrịa ahụ nwere ike ịnwe ngwa ngwa mgbanwe mgbanwe dijital na-aga n'ihu

Mfe: Shinye ọnụahịa mbufe, Ndepụta, ịdebanye aha, mmelite ọnọdụ, na ọnụ ala maka azụmahịa

Enwere otutu ihe dị mgbagwoju anya na ecommerce - site na nhazi ịkwụ ụgwọ, lọjistik, mmezu, site na mbufe na nloghachi - na ọtụtụ ụlọ ọrụ na-elelị ka ha na-azụ ahịa ha n'ịntanetị. Mbupu bụ, ikekwe, otu n'ime akụkụ kachasị mkpa nke ịzụrụ n'ịntanetị ọ bụla - gụnyere ọnụahịa, ụbọchị nnyefe e mere atụmatụ, yana nsochi. Costsgwọ ndị ọzọ nke mbupu, ụtụ isi, na ụgwọ bụ maka ọkara nke ụgbọ ahịa ịzụ ahịa niile agbahapụ. Nbudata ngwa ngwa bu ihe ruru 18% nke ahia zuru oke