You've read on this blog that online marketing is a momentum game. While the lines are often linear when it comes to hard work and dedicated strategies, there is still a great return on viral promotion strategies. Having a piece of content on your blog or site reach a ton of people doesn't simply wreak havoc and then disappear, you'll find that a percentage of that traffic is relevant and will ruo gburugburu.
N'okwu a, anyị nwere otu Infographic na ọdịda peeji nke gbapụ na StumbleUpon ihe dị ka otu ọnwa gara aga - ị nwere ike ịhụ ọgọ dị n'okpuru. Mmetụta na-esote na ọnụ ọgụgụ zuru ezu bụ ihe a na-ahụ anya - bounce rates mụbara, njikọ aka mgbada, na peeji nke kwa nleta mgbada budata n'oge ọgọ.
However, what many marketers don't realize is that the impact of a viral promotion like this provides you with a significant step up in subsequent, relevant visits post-event. I've marked that in the Analytics eserese dị n'okpuru. The nwa akara bụ ugbu a ọnwa 3 windo na ìhè isi awọ akara bụ gara aga 3 ọnwa window machie dị ka a tụnyere.
Rịba ama mmụba nke okporo ụzọ na nọrọ.
This is key! Many marketers love to see slow, methodical growth (I do) and don't think these spikes in traffic do anything but cause headaches. However, other marketers absolutely recognize that slamming in a ton of visitors through a viral event via social networks, or a large promotion, or a mention on a much larger site will send a spike in traffic – but many of those visitors ga-anọ. Na nke a, ọ na-enweta ya na a kediegwu infographic na m osụk StumbleUpon.
If you continue to promote great content that produces spikes like this, you may have some terrible bounce rates, page views and engagement – but you'll still be -eto eto mgbọrọgwụ gị na-ege ntị. Ndị na-ege ntị ahụ is etinye aka! Naanị ihe ọtụtụ ndị ọbịa na-abaghị uru kpuchiri stats.
The net increase in relevant visitors is a positive for your site. Don't let the stats dissuade you!