You're na-agaghị na-ekwu okwu Gigs N'ihi na Gị Online Ọnụnọ

Depositphotos 8330464 nwere

N'oge m na ngosi na Saturday ka Spetù Na-ekwu Okwu Mba, I shared a presentation and supporting data for the speakers to understand why a content and social strategy were key to their own efforts in building authority and finding speaking opportunities. It's an incredible group to speak to since they provide me as much value in feedback with my speaking as I provide them in promoting theirs. I'm very thankful to Karl Ahlrichs maka ohere, ya onwe ya bụ onye ndu na-ekwu maka isi obodo mmadụ na ahụike.

Ọtụtụ ndị na-ekwu okwu ihu ọha na-abịa ohere site na nyocha maka ndị ọkà okwu na ndị na-ekwu okwu na NSA weebụsaịtị. Other opportunities come by way of word of mouth. For these reasons, there's some doubt as to the effectiveness of content and social media for many of these professionals who have been on the circuit for years.

While it's true that they can be found via these sites, whether or not they have a reputation and ikike dị n'ịntanetị is critical to closing opportunities online. If I'm going to invest thousands or tens of thousands of dollars on hiring a public speaker, what do you think the chances are that prospective event coordinators or businesses are then researching your online presence for videos and thought leadership pieces shared via the web?

If you're a public speaker and your competition has their speech professionally edited on Youtube, a byline on the Wall Street Journal, and a fantastic web site where they maintain an active calendar of events as well as a library of resources – what do you think your chances are of speaking at that event if you don't have the same? My guess is that you're missing out on a lot of opportunities.

One specific speaker wasn't sold. He voiced his concern that there really was only crap out there that he had found when he looked for content that would be of value to his audience. I told him that I wished that was true of my industry, where there's incredible competition and my colleagues share incredible information. I wish I were in an industry that lacked quality content online… because I'd absolutely work on dominating that market! That's not a problem… it's an opportunity.

At the half-day event, we walked through the stages of building your social media presence and authority online. It's a staged approach:

Uzo nke iwulite Social Media Authority

Anọ Stage nke Iwuli Online Authority

  1. Advocacy – listen, respond and meet with leaders in your industry and prospects that you're trying to connect with. Think of this as simply starting the conversation.
  2. Ikwenye - guzosie ike dị ka akụ na onye nwere ike inye ụlọ ọrụ ahụ uru. Kụziere ndị mmadụ ihe, kesaa ọdịnaya a gwọrọ, ma mee ka ewebata ndị nwere nsogbu na ndị nwere nsogbu.
  3. Ndị na-ege ntị – now that you're connected, it's time to grow, promote and entertain your audience so that you can establish a personal and emotional connection with them.
  4. Community - ndị na-ege ntị na-ege ntị, mana obodo na-ekwuchitere ha. Ihe dị nsọ nke mgbasa ozi n'ịntanetị bụ mgbe ndị na-ege gị ntị na-akwalite gị kama ịnwe ịrụ ọrụ niile.

Tinye nke a n'ikwu okwu n'ihu ọha ma chee ohere mgbe obodo gị ga-amalite ịchọ ọnụnọ gị na ihe omume ma ọ bụ kwado gị maka isi okwu na-esote gburugburu akụkụ!

Kedu ihe ị chere?

Ebe a na-eji Akismet iji belata spam. Mụta otu esi etinye usoro data gị.