Inye Uru na Social Media na njem nleta

njem njem

Mụ na Pat Coyle zutere nnukwu ìgwè na Analọ Ọrụ Indiana nke Njem Nleta taa. A matala otu a dị ka ụlọ ọrụ njem nleta kachasị elu na mba ahụ maka ịme usoro mgbasa ozi mmekọrịta - and it's working. Pat and I will be speaking in September to over 55 visitor bureaus from all over the state and met with the team to see how they've adopted social media.

India-njem-nke-flickr-zoo.pngNdi Indiana Office of Tourism social media team bu ndi oru mmekorita nke ndi Jeremy Williams, onye nduzi Amy Vaughan na onye isi oru Emiley Matherly.

N'oge na-adịbeghị anya, ndị otu a na-agba ọsọ My Indiana Summer - asọmpi iji jide isi ihe dị na ịga nleta Indiana jikọtara ya na ozi siri ike na Indiana na ọnụ ahịa mmanụ ọkụ jikọtara iji nye ezinụlọ ezumike ezumike dị egwu na-enweghị itinye nnukwu ego.

Iji banye, ị dị mkpa isonye na Otu Indiana Summer na Flickr! N'ime foto 1600 na ndị otu 200 enyela nnukwu montage foto na Indiana dị ka ebe ndị njem na-aga.

Chee echiche banyere nke ahụ - ihe karịrị ndị òtù 200 na isi ihe 1600 na-ahụ nlegharị anya! Ugbu a chee maka ndị otu 200 na netwọkụ gbatịrị agbatị… ma na Flickr na ndị ọzọ. Nke a bụ asọmpi dị egwu nke mmekọrịta mmadụ na ibe ya. Gaa na Indiana kwuru na ha ahụwo mmụba dị ukwuu na ntanetị saịtị n'ihi mkpọsa ahụ.

Naga na Gaa na Indiana Blog wee votu maka foto kachasị amasị gị!

Kedu ka ị si etinye uru na Social Media?

Tourism is a difficult entity to monetize and specify a value for. Tourism departments spend money, but don't have any revenue directly associated with those expenditures. Revenue is seen by the destinations of the hospitality industry… resorts, shopping, hotels, restaurants, etc. All of those sources will rarely report revenue (or can pinpoint revenue) attributed to tourism expenditures. We know there's a return on investment – but tracking that expenditure was difficult to tackle… until now!

One method that I provided the team with was to put a value, instead, on the visitors who arrived at their websites. Luckily, there's an entire industry out there that pinpoints the value of a web page visitor – and that's Pay Per Click!

Otu n'ime ngwaọrụ kachasị mma dị Semrush. Nwere ike nweta uru nke ndị ọbịa site isiokwu iji Google Adwords Keyword Ngwá Ọrụ, ma keukwu akuko site na Semrush nwere ike ime ka ọ dịkwuo mfe - yana ịnye gị nghọta na asọmpi gị.

Ya mere,… ma ọ bụrụ na m na-ahụ mmụba nke 1,000 ọbịa a ọnwa si Social Media na nkezi ịkwụ ụgwọ-kwa-click uru nke otu n'ime ndị nleta bụ $ 1.00 kwa click, mgbe ahụ anyị maara na uru nke na okporo ụzọ bụ $ 12,000 kwa afọ. Ugbu a uru ahụ nwere ike ịgbanwe-ịghọta ihe ndị were ya iji nweta ahịa ahụ. Enwere nloghachi na itinye ego? O yikarịrị ka - ma ọ dịkarịa ala site na usoro a otu ahụ nwere ike iji anya nke uche hụ ma mmemme ahụ ọ gara nke ọma.

Kudos na Nleta Indiana otu na-agbasi mbọ ike na-agbaso usoro mgbasa ozi mmekọrịta!

2 Comments

  1. 1

    Mara mma blog. Steeti ndị ọzọ kwesịrị ime nke a. Obodo kwesiri ime ya!

    Ahụghị m ụlọ ngosi ihe mgbe ochie Auburn, mana agara m peeji ole na ole azụ.
    Ihe dị mma na New Albany dịkwa mkpa ka ha kpuchie.

  2. 2

    Nnukwu ihe. M ka na-tọhapụrụ a ndu n'ezie na-elekọta mmadụ media / ịkparịta ụka n'ingntanet maka njem. Uru nke mmekọrịta mmadụ na ibe ya nwere maka njem bụ na mmekọrịta e wuru ma tụkwasị ntụkwasị obi obi.

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