Eji Social Media Eme Ọ bụghị Ọkachamara

geek-na-poke.pngMa ọzọ taa a kpọrọ m òkù na ole na ole ihe omume - na mmadụ na site na webinar - iji nweta ikpughe na a onye soshal midia na ihe ha na-eme na mgbasa ozi mgbasa ozi. Ka m na-enyocha profaịlụ ha, ozi LinkedIn ha, saịtị ha na blọọgụ ha, achọtaghị m ozi gbara ọkpụrụkpụ na-akwado echiche ahụ bụ na ha bụ ndị ọkachamara n'ihe gbasara mmekọrịta mmadụ na ibe ya.

elekọta mmadụ media ọkachamara? N'ezie? Ikekwe ha nwere iri puku kwuru iri puku ndị na - eso ụzọ Twitter, ọtụtụ narị kwuru na ha Facebook wall, and membership in a dozen or so networks. Perhaps because they're a charlatan, shark ma ọ bụ geek.

Kedu ihe m ga-ekewa dị ka mgbasa ozi mmekọrịta ọkachamara? I love Peter Shankman's list of iru eru na iru eru maka ndi okacha amara nke ndi mmadu. I would add – that if it's pertaining to business – I would like to see a ogologo ndepụta nke atụ nsonaazụ na ntụnye aka n'ofe ụlọ ọrụ na atụmatụ dị iche iche.

Ka m kee onwe m dika ọkachamara? I do – but not because I claim to understand it all. This is a young medium and its changing on a daily basis. It's changing business behavior. It's changing consumer behavior. My decade of experience evolving from direct marketing and database marketing, email marketing, etc. enabled me to naturally evolve into my current status.

I don't claim myself an expert because of my knowledge of social media… I claim myself an expert because of the work I've accomplished for companies large and small to grow their business, retain and upsell customers, and reduce customer service calls by effectively utilizing social media.

M na-ekwu na m bụ ọkachamara n'ihi ọrụ m na-arụ ugbu a?

  • mgbe VP nke ikpo okwu ntanetị, Anyị nyeere ọtụtụ azụmaahịa aka ịzụlite mgbasa ozi mmekọrịta ha na usoro nyocha iji gbalịsie ike ịre ahịa ahịa inbound.
  • Enwere m ihe ịga nke ọma Medialọ Ọrụ Mgbasa Ozi Ọhụrụ na a siri ike akụkọ ihe mere eme nke na-enyere ụlọ ọrụ aka ịzụlite na-eme ha na-elekọta mmadụ azum.
  • The integration and automation tools I've developed in the ịde blọgụ, email, video na ebe mkpanaka eji abanyela ọtụtụ iri puku ụlọ ọrụ.
  • The 2 -elekọta mmadụ netwọk Enyere m aka ịmalite ma gaa n'ihu na-enyere aka ịgba ọsọ.
  • Akwukwo nke m nke gbasara 5 + afọ (gbakwunye di na nwunye na nyiwe ndị ọzọ) na-agwa mgbasa ozi mgbasa ozi na teknụzụ ahịa.

MBA! Ọ dịghị nke a na-eru m dị ka ihe ọkachamara.

Akpọrọ m onwe m ọkachamara maka ihe atọ:

  1. Ulo oru na acho ọkachamara, ọ bụghị gurus na geeks.
  2. Kpọ onwe m onye ọkachamara na-ejide onwe m n'ọkwá dị elu na atụmanya na ụlọ ọrụ m ga-emerịrị.
  3. Ekwenyere m nkọwa ahụ:

Ọkachamara bụ onye a maara ebe niile dị ka isi iyi ma ọ bụ nka a pụrụ ịdabere na ya nke ndị ọgbọ ya ma ọ bụ ọha na eze nyere ikike na ikpe ikpe ma ọ bụ ikpe ikpe ziri ezi, n'ụzọ ziri ezi, ma ọ bụ n'ụzọ amamihe. Ọkachamara, n'ozuzu ya, bụ onye nwere ọtụtụ ihe ọmụma ma ọ bụ ikike n'otu akụkụ ọmụmụ ihe.

Enwere m amamịghe karịa ndị ọzọ niile nọ ebe ahụ? Nope.
Ama m ihe niile gbasara soshal midia? Ọ bụghị n'ezie.
Ndi okachamara ndi ozo na-ekwenyere m mgbe nile? Ọ bụghị ohere!
Ọrụ m niile ọ gara nke ọma? Mba - mana otutu n'ime ya nwere.

I do believe that I have had an outstanding knack for analyzing business processes, marketing mediums, and determining how technology can bridge the gap. I don't dina ndi ahia and tell them they must be a part of social media if they wish to survive. I do share with them many of the successes, though! It's a medium I personally believe in and hope to see mass adoption of – not because it can be manipulated by bad businesses – but because it can be leveraged by great businesses.

Ekwenyere m na mgbasa ozi mmekọrịta na-ejikọ azụmaahịa na atụmanya, na-ewulite mmekọrịta dị mma n'etiti ndị ahịa na ụlọ ọrụ, na-akwalite ụlọ ọrụ iji melite ọrụ ndị ahịa, na-ewuli nghọta, ma na-agba ume iduzi echiche, onyinye azụmaahịa na mmalite great niile maka azụmaahịa.

Na nke ahụ, ndị enyi m, bụ nke m ọkachamara echiche.

PS: I'm sure if you go back far enough in my blog or comments on other blogs that I've torn into a few folks who self-proclaimed their expertise. Now it's your turn. 🙂

10 Comments

  1. 1

    Achọpụtara m na ọ na-atọ m ụtọ na na blọọgụ abụọ dị iche iche m na-agụ uru nke 'ọkachamara' bụ arụrịta ụka. Na ederede abụọ m gụrụ na mbụ, enwere m ike ileghara anya (ma ọ gaghị akwụ ụgwọ) onye ọ bụla na-eji okwu ahụ bụ 'ọkachamara' dịka akụkụ nke iru eru ha, mana ị tụgharịrị wee kpọọ otu isiokwu isiokwu blog dị ka ihe mere iji kpọọ gị ọkachamara , na mgbe i kwusịrị isiokwu ahụ na-egosi na ị bụ ọkachamara. Yabụ kedu nke ọ bụ? M tụkwasịrị gị obi n'ihi na ị na-ewere onwe gị dị ka onye ọkachamara ma kwuo Shankman, ka m na-eleghara ihe niile ị na-ekwu site na ebe a anya n'ihi na ị na-ewere onwe gị dị ka onye ọkachamara wee kwuo Shankman? Ekwela ka m na-ezighị ezi, M ekele maka ihe niile ị rụzuru, na m na-eso gị blog otú ahụ ka m doro anya na ahụ uru na ihe ị na-ekwu… ma atuaha dị ka nke a bụ ihe mere m ahịa bụ otú mgbagwoju anya.

    • 2

      Ndewo Robert! Ekwenyesiri m ike na nkwenye - ọbụlagodi ihu abụọ - n'akụkụ nke m na post a. M na-ezo aka na ederede ndị ọzọ n'ihi na ọ ga-amasị m ka mkparịta ụka ahụ gaa n'ihu na echiche dị iche iche. N'oge gara aga, ezere m okwu ahụ bụ 'ọkachamara'. Ka m na-aga n’ihu ịrụkwu ọrụ n’ọhịa, agbanyeghị, ana m ahụ ọtụtụ mmadụ na - eji aha ‘ọkachamara n’ihe gbasara mmekọrịta mmadụ na ibe ya’.

      Achọpụtara m onwe m n'otu oge n'ọrụ m ebe m na-echegbu onwe m na azụmaahịa sitere n'aka ndị akpọrọ 'ọkachamara' mana ụlọ ọrụ na-aga n'ihu na-achọ ha. M na-aga n'ihu na-ele azụmahịa na-aga ndị na-enweghị ahụmịhe ma ọ bụ 'nka'? Ma ọ bụ - a na m ekwuwapụta onwe m onye ọkachamara, gosipụta uru m bara, wee nweta azụmahịa ahụ?

      Aga m akpo onwe m onye ocha si ebea puo n’ihi uru ahia. Nakwa - Enwere m ekele maka gị na ndị ọzọ na-agụ akwụkwọ na-ejide m n'ọnọdụ dị elu!

      Daalụ - enwere m ekele maka okwu a!
      Doug

  2. 3

    Ekwenyere m na gị Douglas. Ọ na-ewe ọtụtụ afọ nke ahụmịhe na nnweta dị mma (gụnyere ọdịda mmadụ, anyị na-agụta otu mmadụ si bilie mgbe ụdị ọdịda ahụ dị, ọ bụ ya mere ọ ka ji dị mma) ịkpọ ya onye ọkachamara. Inwe ọtụtụ puku ụmụazụ na Twitter anaghị eme otu.

  3. 4

    Ndewo Doug,

    Enweghị usoro ịdọ aka ná ntị ọzọ ahụrụ m arụmụka a dị ukwuu banyere onye bụ ọkachamara, onye na-amaghị na ihe mejupụtara njirisi nke inweta ọkwa ọkachamara. Aghọtara m nchegbu ahụ dịka mụ onwe m ahụgoro ọtụtụ ndị na-akpọ onwe ha ndị ọkachamara na mgbasa ozi mmekọrịta mana ha enweghị ọkachamara ịre ahịa iji soro ya. Ha maara ngwa ọrụ, mana ọ naghị eme ka ha bụrụ ọkachamara n’ire ahịa site na iji soshal midia dị ka ọwa.

    Adị m onye na-ere ahịa ruo ọtụtụ afọ karịa ka m na-eche ịnakwere, ma mụta ịdọ aka ná ntị ahịa n'ofe ọwa niile, na-eji ụdị ụzọ niile, site na atụmatụ ruo na ogbugbu. Gbakwunye mgbasa ozi mmekọrịta dị ka ọwa ọzọ maka ịzụ ahịa bụ ọganiihu ebumpụta ụwa ma bụrụ otu, ọ dị nwute na ọtụtụ ndị na-ere ahịa elegharala ya anya rue nso nso a mgbe ha ghọtara na ha ka mma ịkọwapụta ihe a.

    Mana naanị ndị nwere ike ịkpọsa gị onye ọkachamara bụ ndị ahịa gị na ndị ahịa gị. Ha bụ ihe akaebe na-akwado okwu ahụ.

  4. 5

    Ndewo Doug,

    Ekwenyere m na nkwupụta gị n'ozi obi dum, okwu ahụ bụ "ọkachamara" etinyere ụzọ n'ụzọ dị mfe. Amaara m na ọtụtụ ndị na-ere ahịa onwe ha dị ka ndị ọkachamara na mgbasa ozi mgbasa ozi ma na-ezu ohi ndị ọzọ na-ede akwụkwọ echiche na atụmatụ wee kpọọ ha nke ha. Anọ m na usoro ugbu a nke ịmepụta na ịwulite atụmatụ mmekọrịta maka otu n'ime mba dị iche iche kachasị nwee ụlọ na nke ahụ abụrụla ezigbo onye mmeghe m. Ekwenyere m na Deborah na ihe ọ na-ekwu, na ọ bụ naanị ndị ahịa na ndị ahịa nwere ike ịme gị okpueze ọkachamara. M ka na-amụ ọkụ mmụọ nke ọtụtụ na m bụ ọlị onye ọkachamara, ma m na-arụ ọrụ na ya. Akwa isiokwu

  5. 6
    • 7

      Patrick,

      M na-ekwenye na gị. Ọ na-adịkarị m ka ọ na-esiri m ike ịkwado onwe m na aha dị ka 'ọkachamara'. Agbanyeghị, nke bụ eziokwu bụ na azụmaahịa na-achọ 'ndị ọkachamara' na ọ bụ naanị ndị na - eji aha ahụ ka a ga - ahụ.

      Cheers!
      Doug

  6. 8

    N'ịmara gị ma soro gị rụọ ọrụ dị iche iche, enwere m ike ịsị na ejiri m obi m niile kwado ị zoo onwe gị dị ka ọkachamara. Dị ka i kwuru, aha ahụ sitere na ihe ịga nke ọma gị na ọdịda gị dị ka Devid kwuru na nke mbụ. O nwere ike ịbụ na ị ga-eme agadi, mana amaara m na mgbe m nwere ajụjụ gbasara ihe metụtara teknụzụ na mgbasa ozi mmekọrịta m ga-enweta azịza dabere na ahụmịhe, ihe ọmụma na ntụkwasị obi. Nke ahụ bụ ihe m ga-achọ na ọkachamara n'ofe isiokwu ọ bụla ma ọ bụ ụlọ ọrụ.

  7. 9

    Doug, nke a bu ihe di egwu maka otutu ihe.

    1. Ọ bụ kpọmkwem na isi: Mba BS ọ na-amasị m ịtọfere ndị na-agụ agụụ ma nweta isi ihe.
    2. Ọ bụ kpomkwem: Ọ bụla geek nwere ike chepụta otú tweak mmadụ mgbasa ozi, ma ndị ọkachamara n'ịwa azụmahịa (aka “ala akara”).
    3. O bu eziokwu: Anyi na acho uzo ozo ohuru a na agbanwe ma na agbanwe ngwa ngwa. Ezigbo ndị ọkachamara bụ ndị nwere obi ike ma dị umeala n'obi iji kwuo eziokwu ma kwuo, "Amaghị m", wee chọta azịza ya, n'ọnọdụ ịme ka ha mara ihe niile.

    Mma! Ikekọrịta!

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