Mara ihe zuru oke iji chọta azịza ya

baseball okpu.jpgEarlier this week, I posted a tweet promoting a product that was pretty cool. The application was graphically beatiful and incredibly useful… but I couldn't actually figure out what it mere or otú iji ya na-enweghị ọtụtụ ọrụ.

The company immediately tweeted back that the interface was “simple”. I replied, “thanks!”. I wasn't going to argue with their logic. They were obviously a lot smarter than their user… a seasoned techy and geek.

You can lead a horse to water, but you can't make it drink.

N'ezie, interface dị mfe ha. They built it! The application in question has actually been on the market, unchanged, for quite a while with very slow adoption. Hmmm… so we've not had rapid adoption and we've gotten feedback that our interface was clunky. Perhaps the two are connected?

It's not really fair to insult a user by thinking they're dumb. Relatively speaking, you should always assume they are dumb! I'm not saying all users are dumb… just setting a ‘frame of mind' when thinking about your customer experience.

Na m mkparịta ụka ya na Clint Page, ọ na-ekwu okwu banyere mgbasa ozi ọha na eze dị ka akụ dị egwu nke ozi ndị ahịa - ịchekwaa ụlọ ọrụ ego na oge na nyocha, otu ndị na-elekwasị anya, na atụmatụ. Ya ahịa dị ka ngwaahịa, na ha maara ihe dị ha mkpa iji mee ka ndụ ha dịkwuo mfe… yana Dotster ihe ịga nke ọma. Dotster ama enịm itiat idakisọn̄ man ọtọn̄ọ ndikpan̄ utọn̄ nnọ mmọ!

If you're a technology company, the conversation is already happening about your product! You can search Twitter, nwalee a Ibe akwukwo na Facebook, iji Alerts Google or simply post a blog post and solicit feedback. If your users know you are listening, they'll provide you with the answers you need. You just have to be smart enough to find the answers.

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