N'afọ gara aga, edere m akwụkwọ Ndi Social Media Nwere Ike Depda Mbibi?. O yiri ka ọ nwere ike! Taa ka m nọ obi ụtọ mgbe ezigbo enyi na Indianapolis Mobile Ahịa guru Adam Small zitere m njikọ na-esonụ:
Obi ụtọ na-efe efe na netwọk mmekọrịta. Otu okwu:
Nchoputa ohuru egosiputara na netiti mmadu ndi mmadu, enwere obi uto n'etiti ndi mmadu rue uzo ato wepuru ibe ha. Nke ahụ pụtara na mgbe ị nwere ọ happyụ, otu enyi nke enyi ọ bụla nwere ike nwekwa ọ ofụ ka ọ dịkwa obi ụtọ.
They found that when someone quits [smoking], a friend's likelihood of quitting smoking was 36 percent. Moreover, clusters of people who may not know one another gave up smoking around the same time, the authors showed in a New England Journal of Medicine article in May.
Social ties also affect obesity. A person's likelihood of becoming obese increased by 57 percent if he or she had a friend who became obese in a given time period, Fowler and Christakis showed in a paper in the New England Journal of Medicine in July 2007.
This is a powerful medium that we've only just begun to discover and leverage as marketers. It's important to realize this impact as you continue to develop your online strategies. For additional reading on how consumers are already modifying their behaviors through social media, I'd highly recommend Razorfish's Consumer Marketing Experience Report for 2008.