Emechara m hụ nsonaazụ si Ike ire na dị nnọọ banyere nwere ọrịa strok mgbe m hụrụ nsonaazụ ya. Ajụjụ bụ Kwesịrị Ndị Otu Ahịa Blog? Lee nsonaazụ ndị a:
Ị na-egwusa m egwu? 55.11% nke ụlọ ọrụ forbid their sales people to blog? First of all… if that's the case with a company I'm thinking of doing business with, that's enough to change my mind. Here's why:
- Ime ihe n'eziokwu – Inherently, this means that the salespeople can't be trusted to communicate online. And if that's the case, they probably aren't communicating honestly offline.
- n'ọnọdu – If there were a group of people within your organization built to blog, it's your salespeople. Your sales staff understands the positioning of your product, your competition, your strengths, your weaknesses – and understands how to deal with negative feedback.
- Ndị na-ege ntị - Ndị na-ege gị ntị nke blog gị bụ otu atụmanya ndị ahịa gị na-agwa kwa ụbọchị okwu!
Gị blog bụ onye na-ere ahịa. Prospects are visiting your blog looking for the same answers and the researching the same issues they would as when they called your salesperson on the phone. Forbidding them is absolutely ridiculous. If you can't trust a salesperson to write a blog post, you shouldn't trust them to talk to a prospect.
I'm not being unrealistic, am I? If your marketing team is crafting the message and pushing the brand, the next folks in line to close the deal are your salespeople. I'm not naive, I know there are somethings you don't want a salesperson to say on your blog… like badmouthing competition or selling the next big feature that's rolling out… but that just takes a bit of direction from your marketing communications team.
This is another great reason why the wall between sales and marketing needs to be broken down. Let's get rid of CMOs and VPs of Sales and move to a Onye isi ndị nnata ego ebe atumatu di iche iche ma tinye ya - na ndi mmadu na-eme mkpebi a ga-aza ya maka nsonaazụ ego.