Social Media: SAP Global Survey (Nkebi nke II)

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Akụkọ n'azụ otu m siri nwee mmasị na Social Media bụ nkọwa zuru oke - njikọta ebe m rụrụ ọrụ, ihe m mere maka ndụ na ndị nwere mmetụta na ndụ m. Ihe siri ike, n'eziokwu, na m dere ihe niile Kedu ka m si nwee mmasị na Social Media. Shel nyefere ajụjụ ndị ọzọ dị oke mkpa, yabụ achọrọ m ịza ndị ahụ na usoro a.

2. Kedu ngwa ọrụ mgbasa ozi ị na-eji?

Isi, m na-eji WordPress, Del.icio.us, Linkedin, Plaxo, na Jaiku. M na-ejikwa Facebook, Myspace, Ahịhịa, Twitter na Pownce. Na mpaghara, m na-ejikwa ya IndyMojo na, n'ezie, MyColts.net.

3. Kedu otu mgbasa ozi mgbasa ozi si agbanwe azụmahịa gị na / ma ọ bụ ndụ gị?

Ahụrụ m isiokwu ole na ole na otu Social Media si dị egbusi oge anyị. Isiokwu ndị a pere ezigbo mpe n'otú ha si arụ ọrụ ịkparịta ụka n'andntanet na otú ha si enyere anyị aka ịrụpụta ihe karị. Azụmaahịa na-ebu ụzọ eme site na mmekọrịta media Social media na-enye anyị ohere ijikọ ndị mmadụ karịa ka anyị nwere n'oge gara aga.

Taa, achọrọ m inweta ọrụ faksị dị ọnụ ala maka ụlọ ọrụ m. Achọrọ m Del.icio.us wee chọta Nkọwapụta. Next, I'm looking for a regional resource for dropping phone lines in our new office space – I will post it as a question on LinkedIn. The alternative is to take time searching the net, calling local businesses, etc. We waste so much time without the right connections! Remember the days when we couldn't search for things on the Internet? I do! It was excruciating.

As for my life, it's had an incredible effect. I found my most recent job through my blog and networking with local professionals on Social Media, I speak in regional conferences on the topic and I'm trying to pry myself from work long enough to really help out some regional non-profits.

4. Gwa m gbasara soshal midia na Indianapolis Colts. You na-eche n'ezie na mgbasa ozi mmekọrịta ga-enyere ha aka imeri Superbowl?

Indianapolis ColtsIndianapolis Colts ga-abụ onye izizi ga-agwa gị nke ahụ Nwoke nke iri na abụọ helps to win every game. The Twelfth man refers to the fan, the person off the field with the biggest impact on the game. I've been to the RCA Dome and seen a couple of games and it's incredible the noise and energy a fan brings to a game! Think about your own life for a moment and remember a time that someone believed in you. It provides you with the will to succeed, doesn't it? Now imagine an entire region backing you up! How about those fans beyond the local region?

The Colts have over a million people visiting their website. The majority of them don't even live here in Indianapolis! They even have fans overseas who follow every game and participate in their site non-stop. The question began to be asked, how can the team connect with each fan better and how can those fans connect with each other better? A Social Network was the answer. Coach Dungy is now blogging! Imagine… an NFL coach with a direct relationship to a team's fans.

Dika ndi otu egwuregwu ndi okacha amara, ndi Colts ghotara na oge di egwu na abia. O di nwute, ufodu Fans na-abia ma soro oge ndi a. Ndị Colts bụ azụmahịa yana otu egwuregwu ma ha kwesịrị ịrụ nnukwu ọrụ iji hụ na ha gosipụtara ekele. N'ahịa ndị ọzọ, a maara nke a dị ka iguzosi ike n'ihe nke ndị ahịa. Ndị Colts chọrọ ijikọ ndị Fans ha ka ọ bụrụ na mgbe oge siri ike, ndị Fans ahụ ka nọ. N'ihi ọrụ niile nzukọ a na-arụ, ha ga-arụ ya!

5. Gwa m gbasara mmekọrịta mmadụ na ibe ya na ụlọ ọrụ nri na ụlọ nri. Ego ole ka eji ya? Kedu ka esi eji ya nke ọma?

The Food and Restaurant industry is an industry with the tightest margins you can imagine. While, as a country, we are continuing to eat out more often, restaurants are getting built left and right… and subsequently going out of business. Anyone who is a regular with a company always appreciates when you walk in the door and someone says, “Hi Doug!”. Online, this is no different. Restaurants with a strong online presence are seeing 20% to 30% growth in take-out and delivery. Wouldn't it be nice if they remembered your last order or your favorite plate or your allergy to peanuts?

Do you ever wonder who it is that's cooking that food for you? I sure do! Why do you think Chefs in expensive restaurants are so visible? It's the social connection with the patron that matters, not always the food. Eating is a social engagement, not a physical engagement – and restaurants are missing out when they are not reaching out to their patrons online. Unfortunately, because of the margins many people don't want to get into this industry. I think the folks that do, though, have a genuine product and, if used, they will reap the benefits!

We'll get there on the B2C akụkụ nke azụmahịa. Ndị hụrụ ihe oriri n'anya amalitelarị ọrụ ha. Lelee Ezi ntụziaka niile, a social network for everyday folks. And folks have posted and asked why there isn't a Networklọ oriri na ọ socialụ socialụ na-elekọta mmadụ si n'ebe.

6. Odi ka iburu olu obi Heartland maka soshal midia. Nwere ike ịgwa m etu ndị mmadụ na azụmaahịa si eji ya eme ihe n'ozuzu? Kedu ngwá ọrụ ha na-eji?

The Heartland is an amazing place with great, hard-working people. Technology is always viewed as a tool but not always the solution here. Development companies here in Indianapolis build a lot of tools… the developers build some hardcore applications that are a backbone of several industries. Where silicon valley is always looking for the ‘next idea', people here are concerned with making existing businesses work.

As a result, Social Media is still in its infancy. Adults tend to look at these tools as toys. I have friends that still won't IM me because that's the kind of stuff their kids do. Our Civic and Commerce industries are quite behind in any technology, albeit Social Media. Our Universities are the best in the country but we lose our Graduates to other states because our business community won't open its eyes to things like Social Media as a viable business solution.

We will change, and there are some folks here in the community that will drive that change. I'm not sure that I'm na voice, but I sure will continue to try. There's no reason why we shouldn't be competing with Seattle and San Jose given the fantastic schools and incredible cost of living we have here!

7. Let's talk about business in general. Are businesses small or large, using social media in the Midwest? To what extent?

Gentlọ Ọrụ Ndị Isi ỌchịchịIkekwe ihe atụ kachasị mma n'iji Teknụzụ bụ enyi Roger Williams na Leaderslọ Ọrụ Ndị Isi Ọchịchị Mberede ebe a na Indianapolis. Roger liri onwe ya na Facebook iji jikọta ndị ntorobịa mpaghara.

Emerlọ Ọrụ Na-ahụ Maka Ọchịchị Mberede (ELI) na-etinye Indianapolis mpaghara ndị na-eto eto ka ha bụrụ ndị na-ekere òkè na obodo anyị site na mmemme Enyemaka Indy Online (HIO) na Community Access Point (CAP). Ana m enweta eVites site na Roger kwa izu… ọ ga-agba ọsọ na otu narị kilomita n'otu awa. Ana m atụ anya inyere ya aka karịa n'ọdịnihu.

M Họrọ Indy!Mụ na Pat malitekwara M Họrọ Indy!, a site where regional citizens and leaders can write, in their own words, about why they love central Indiana. Access to the site is open and has never been abused. The stories are fantastic – and they really point to what's so fantastic about Indy. We wish we could spend much more time on the site – but it's neat to see folks randomly post from time to time. It's very Indiana!

Wezụga The Indianapolis Colts, akwụkwọ akụkọ mpaghara na-amalite ịhụ uru na Social Media yana. Lelee Ndi IndomMm, a fantastic site that the regional Newspaper runs that thrives on user generated content. I wish some other media outlets would catch on! We've got a great alternative newspaper here in town and a couple fantastic business outlets (broadcast and print). I believe they can significantly improve their penetration through Social Media.

NOTE: I'll try to follow up on the last few questions tomorrow night!

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