Atụmatụ Nkwado Ahịa

Atụmatụ Nkwado Ahịa

Mgbanwe ahịa na ahịa ndị na-agbanwe agbanwe na-ekwupụta otu anyị si azụ ahịa. Kpọmkwem, nke a na-ezo aka n'ahịa ahịa si abịaru olileanya ọhụrụ ma mechie azụmahịa ahụ. Nkwado ahịa na-emekọrịta ahịa na ahịa ka ị na-enweta ego. Ijide n'aka na atumatu ndị a kwekọrịtara dị oke mkpa maka ọganiihu nke ahịa na ọrịre.

ahịa enyemaka AtụmatụAs a marketer, of course I find marketing efforts important. But at the end of the day (depending on the situation), the sales team is still going to have a more “intense” impact on a prospect because there is direct and personal communication (once they make it past the permission-based marketing or make direct contact). Having a strategic plan on how to approach prospects from a sales perspective is becoming more important than ever. While the sales cycle can be as long as the marketing cycle, each individual touch point can determine whether you are closer to a sit down with the prospect or whether they're done talking to you forever.

If you want to ensure that you're one step closer to that meeting, then here are a couple of ahịa enyemaka Atụmatụ:

Get a feel for your prospect's personality type and learning style. Ndị mmadụ na-amụta ma na-agbaze ọdịnaya n'ụzọ dị iche iche. Kpọmkwem, enwere ụdị mmụta 3: nyocha, anya, na kinesthetic.

  • Ọ bụrụ na atụmanya gị yiri ka ọ na-amụta site na “ịnụ” ihe ị na-ekwu, gbaa mbọ tinye pọdkastị, njikọta mmekọrịta mmadụ na ibe gị, ma ọ bụ vidiyo na atụmatụ gị. Ndị a bụ ndị na-ajụ ọdịnaya nke ga-emetụta ụdị atụmanya a.
  • If your prospect seems to respond more with graphs, charts, or pictures, then you have a visual learner on your hands. This is the most prominent type of learner. Multiple content types appeal to this learner – videos, infographics, ebooks, whitepapers, images, etc. If you “show” the prospect what you're about, then they are more likely to understand and place importance on what you're saying.
  • N'ikpeazụ, e nwere ndị na-amụ kinesthetic, ndị na-amụta site na ime. Nke a na-esiri gị ike ijikwa site na ịre ahịa ọdịnaya, mana enwere ike ịme ya. Ha choro “otu esi aga” ndu ma obu ọdịnaya nke na agwa ha “otu ha g’esi nwee ihe ịga nke ọma. Akwụkwọ ahụaja, akwụkwọ ntanetị, vidio, na webụars nke lekwasịrị anya otu esi arụzu ihe dị mma maka ụdị atụmanya a. Igosi nka na inye ha ihe omuma a di nkpa.

Kpachara anya banyere ụzọ ọ bụla ị ga-esi mee ya. Na mkpokọta, ọ nweghị otu onye na-eme mkpebi na ụlọ ọrụ. Ikpebi itinye ego na ọrụ ma ọ bụ ngwaahịa bụ mkpebi otu. Ọ bụ ezie na enwere ụfọdụ ndị nwere ọtụtụ ikwu karịa ndị ọzọ, ọ dị mkpa ịrịọ ọtụtụ ndị ọzọ n'ime usoro mkpebi.

  • Kedu ndị ngwaahịa gị ma ọ bụ ọrụ gị ga-erite uru? Nke a nwere ike ịgụnye azụmaahịa, ire ahịa, arụmọrụ na nrụpụta (akara ala). You chọpụtala otu ngwaahịa / ọrụ gị si enyere onye ọ bụla aka?
  • We're seeing an increase of question calls-to-action. Instead of telling a prospect to do something, companies are posing questions to encourage click-throughs on their sites. Individuals make decisions based on what's best for them – content surrounding “personas” will help persuade the team decision.

Anyị ire ahịa onye nkwado, TinderBox, na-enye ohere iji mepụta atụmatụ mgbasa ozi bara ụba nke ga-amasị ụdị ọ bụla nke ndị mmụta, yana ịmara onye na-elele atụmatụ gị. Usoro ndị a ga - enyere aka mechie nkwekọrịta ahụ ma mepụta profaịlụ ndị ahịa. Nhazi usoro ịre ahịa bụ isi ihe na-aga nke ọma n'ịgba ahịa. Mụta otu esi emepụta atụmatụ ahịa dị irè ga-abawanye ntụgharị na pịa gafee.

Kedu ndụmọdụ nkwado ndị ọzọ ị nwere? Kedu ihe ọzọ ị na-ahụ na ụlọ ọrụ ahụ?

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