There's always such a giant demand for new content that most of us are simply struggling to keep up with writing compelling content that provides value to our audience. This ozi sitere na Marketo na ịnọgide na-enwe nnukwu ọdịnaya bụ ndụmọdụ siri ike.
- Hazigharia - Enwere m ike iji repurpose dị ka okwu maka nke a, mana anyị na-ejikarị nyocha, akụkọ na eserese gafee usoro dị iche iche nke ndị na-ajụ ase ka anyị na-emepe ọdịnaya. Anyị nwere ike ịme nyocha maka webinar, mana deekwa akwụkwọ edemede na-eso ya na ozi nnọchite anya na post blog iji kwalite ha. Ọ bụghị onye ọ bụla na-agbari ọdịnaya n'otu ụzọ ahụ, yabụ ịkọ akụkọ gị na ịkọwa ha n'ofe ndị na-ajụ ase dị oke irè.
- Tinyegharịa – we have some posts on technologies that have really evolved. Rather than write a new post on the evolution of the product, we now enhance the original posts and update them. There's a HUGE advantage to doing this – by maintaining the integrity of the URL, social sharing stats can be added to and search engine rankings can be not only retained, but even improved if the post is optimized well!
- Gbaghaa – this one was tough, but we've done it. We were easily over 5,000 posts on this site but there were easily over 1,000 posts that were irrelevant or totally out of date. Some were events from the past, others were outdated technologies, and still others were products that no longer existed. The fact that you had taken the time to write something to delete it later brings a little tear to my eye… but I'd rather have my content focused on topics that are still relevant.
These strategies have been part of an overall maintenance program we've started which has resulted in our okporo ụzọ na-eme njem ụgbọ ala karịa afọ. Nwere ike iche banyere otu ị ga - esi mepee usoro mmezi maka saịtị gị nke na - achọpụta na ọdịnaya gị niile dị mkpa na oge!