Twitter bụ maa m na ndepụta nke ọkacha mmasị na 2008. M hụrụ n'anya na-eji ya, hụrụ n'anya na integrated ngwaọrụ, and love the form of communication that it offers. It's non-intrusive, permission-based, and quick. Mashable has a great post on Twitter's growth, 752%. The growth on the site doesn't include growth via their API, so I think it's actually much larger.
Ma o nwere ihe o mere?
Ndị ụlọ ọrụ ndị maara ihe gbasara mmekọrịta mmekọrịta kwesịrị itinye Twitter na ndepụta nke ndị na-ajụ ase iji leverage. Agbanyeghị, Twitter ka bụ obere azụ na oke osimiri nke ohere maka ndị ahịa. Characteristicszọ njirimara atọ nke usoro ọ bụla chọrọ ile anya anya bụ:
- iru - Gini bu onu ogugu ndi ahia nke puru iru site na ọkara?
- Ntinye - Ozi ahụ ọ na-agụ ndị na-azụ ya ka ọ bụ na ọ dị maka ndị na-azụ ahịa pịa ya?
- Ebumnuche - Ebumnuche nke ndị na-azụ ahịa ịchọ ngwaahịa ma ọ bụ ọrụ gị, ka ọ bụ na-atụ anya ịrịọ arịrịọ ma ọlị?
Folks on the Internet love to talk about what's new and they expect everyone to run to the latest and greatest. For businesses, though, some analysis needs to be made before they bet the farm on another medium. Here's a couple charts of visits and pageviews of Google, Facebook na Twitter. Google, n'ezie, bụ engine nyocha. Facebook bụ netwọk mmekọrịta na twitter bụ ikpo okwu ntanetị.
Twitter still pales in comparison to the visits that Google and Facebook are getting – that's important to keep in perspective.
Mgbe ndi bekee ihu n'anya ikwu banyere Facebook, and Facebook loves to talk about its growth, Facebook's growth in membership isn't matched by those users' engagement. In fact, statistics show that Facebook has to continue to grow its member base simply to maintain pageviews. They've got a terribly leaky funnel… and no one is talking about it.
Let's look at the three mediums again:
- Google: O ruru, ntinye, na ebumnuche
- Facebook: Has reach – but it's not retaining well
- Twitter: Nwere a pụrụ isi chọta, iru-eto eto ma ka a obere player na ahịa
Atụmatụ Injin Nchọgharị na 2009
N'ikwu ya n'ụzọ ọzọ, Nchọgharị Nchọpụta - ọkachasị Google, bụ naanị ihe ndị ka dị mkpa ma ọ bụrụ na ịchọrọ iru ndị na-ege ntị ziri ezi (ọ bụ nchọta ndị dị mkpa na-achọta azụmahịa gị?), Na-enye ma ntinye ntinye aka na nke na-apụtachaghị ìhè (ntụpọ = nsonaazụ organic, indirect = pay kwa Pịa nsonaazụ), ma nwee ebumnuche (onye ọrụ na-achọ ị).
Maka 2009, ilekwasị anya gị iji weghara òkè ahịa ga include search engines. As their Vice President of Blogging Evangelism, I would be remiss if I didn't point you to ngwọta zuru oke maka ijide na-eduga site na nchọta ihe nchịkwa.