Genlọ ọrụ: Kwụsị Ikwusi Ike Gị Na Njikọ

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Lọ ọrụ na ndị na-ese ihe na-arụsi ọrụ ike n'ịgbakwunye ha kwadoro site na to the footer of the sites and applications they build, but I'm surprised at how many don't utilize that opportunity to gain some ogo ọchụchọ. Mgbe m na-akọwara njikarịcha njin ọchụchọ na ogo na ndị na-eso ụzọ, ana m akọwa ya n'ụzọ a:

  • Na-peeji nke isiokwu njikarịcha - n'iji isiokwu n'ụzọ dị irè na ibe gị ga-enye ozi doro anya na engines ọchụchọ na usoro ịchọrọ ka ibe gị jikọtara. M na-agba ndị mmadụ ume ka ha dee ọdịnaya na-adọrọ adọrọ ndị mmadụ, ma elegharala ohere iji isi okwu anya.
  • Nchịkọta Nchọgharị Nchọgharị na peeji nke - mgbe njikọta saịtị gị dị na saịtị dị mkpa, dị ike yana otu isiokwu ahụ, ibe gị ga-agbago elu n'ọkwá. Ebe nrụọrụ kachasị mma na njikọta karịa nke ị nwere, ọ ka mma ọkwa gị.

That's not all that matters… recency and frequency of changes to the relevant content also matter. However, the two methods above are the minimum you should be incorporating. Since you probably don't have pages all over the web to publish links on, you should take advantage of the forums, social networks, and client sites you have!

Ọ bụrụ na onye ahịa gị na-ekwerịrị ka kwadoro site na njikọ, e nwere ụzọ abụọ ị nwere ike idokwa. Ọ bụrụ na ha ga-ekwe ka njikọ agbatị, nke a bụ ezigbo:

Kwadoro site na DK New Media, Medialọ Ọrụ Mgbasa Ozi Ọhụrụ

Ọ bụrụ na ịchọrọ ịdị ntakịrị karịa, jiri akara aha:

Kwadoro site naDK New Media

If you're allowed to provide a small logo or image with a link, take advantage of the alternative text within your anchor tag and name your image in accordance with the keywords:


Ihe atụ ndị dị n'elu dị adị n'ezie. DK New Media ugbu a ogo na 5 kacha elu na Google, Bing na Yahoo! maka ụlọ ọrụ mgbasa ozi ọhụrụ, which gets 1,000 search queries per month. Some of this is because of the on-page optimization we've done, but much of it is the off-site anchor tags we've created.

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