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Mobile vs Desktop (vs Tablet) Ihe omume: Ndị ahịa na ọnụ ọgụgụ azụmaahịa na 2023

Ojiji nke smartphones na desktọpụ dị iche iche dị iche iche n'etiti ndị na-azụ ahịa na azụmahịa. Edemede a, nke ọnụ ọgụgụ na isi mmalite na nso nso a kwadoro, na-enyocha otu esi eji ngwaọrụ ndị a eme ihe. Nke a bụ ụfọdụ isi ihe dị iche iche n'ozuzu ya:

  • Mgbasa ozi: Ebe a na-eji ma smartphones na desktọpụ maka oriri mgbasa ozi, smartphones na-eduga na oriri mgbasa ozi nkeonwe, ebe desktọọpụ na-ahọrọ maka oriri mgbasa ozi metụtara azụmahịa.
  • E-azụmahịa: Enwere nnukwu ndakọrịta na e-azụmahịa, yana smartphones na-ebute ọnụ ọgụgụ azụmahịa mana desktọpụ nwere ọnụego ntụgharị dị elu.
  • Chọọ na okporo ụzọ Weebụ: Ekwentị mkpanaaka na-achịkwa na nleta webụ yana okporo ụzọ ọchụchọ, mana nchọta desktọpụ ka nwere ihe karịrị ọkara nke ọchụchọ niile, na-akọwapụta ndakọrịta na omume ọchụchọ ozi.

Ojiji ndị ahịa nke Smartphone na Desktop

  • Mobile vs. Okporo ụzọ Weebụ DesktọpụSite na 2012 ruo 2023, òkè mkpokọta ekwentị mkpanaaka zuru ụwa ọnụ ahụla mmụba dị ukwuu site na 10.88% ruo 60.06%, ebe òkè desktọpụ belatara site na 89.12% ruo 39.94%, na-akara mgbanwe doro anya gaa na nchọgharị weebụ mkpanaka kemgbe ọtụtụ afọ.
Oke okporo ụzọ webụsaịtị ekwentị mkpanaaka zuru ụwa ọnụ (2012 ruo 2023)

Isi Iyi: HowSociable.com
  • Ekwentị Smart na-achị Oge Mgbasa ozi: Ihe dị ka 70% nke oge mgbasa ozi niile bụ eji ugbu a na smartphones. Nke a gụnyere mmemme dị ka ọrụ nkwanye ugwu (Netflix), na nyiwe mgbasa ozi mmekọrịta (Facebook, Snapchat, Instagram, YouTube).
  • Ugboro nke ịlele ekwentị: Nkezi internet ọrụ na-enyocha ekwentị ha gbasara 58 ugboro kwa ụbọchị, na ụfọdụ ndị America na-enyocha ihe ruru ugboro 160.
  • Oriri akụkọ: Oriri akụkọ site na ngwaọrụ mkpanaaka ejirila nwayọọ nwayọọ na-abawanye, site na 28% na 2013 ruo 56% na 2022. N'aka nke ọzọ, ojiji desktọpụ maka oriri akụkọ agbadala ntakịrị, site na 16% na 2013 ruo 17% na 2022. Ojiji mbadamba ihe maka akụkọ kacha elu na 2013 na 71% ma gbadata nke ukwuu ruo 41% site na 2022, na-egosi ngbanwe gaa n'obere ngwaọrụ ndị nwere ike ibugharị maka oriri akụkọ.
Oriri ọhụrụ na Smartphone vs Desktop vs Tablet (2013 ruo 2022)
Isi Iyi: HowSociable.com
  • Mmasị maka ngwa karịa Weebụ mkpanaka: Ndị ahịa na-emefu 90% nke oge mgbasa ozi ha na ngwa mkpanaaka tụnyere naanị 10% na webụ mkpanaka.
  • Ntinye akwụkwọ njem: 85% dị ịrịba ama nke ndị njem na-eji ngwaọrụ mkpanaka eme ihe akwụkwọ njem omume.
  • Ọchụchọ ozi na okporo ụzọ webụ: Gburugburu 75% nke ndị nwe ekwentị na-atụgharị na mbụ ịchọ iji gboo mkpa ha ozugbo. Ngwaọrụ mkpanaaka nwere oke oke nke okporo ụzọ webụ, na-ejide 67% n'ụwa niile yana 58% na US.
  • Smartphones na-eduga n'ịgba chaa chaa: 70% nke ndị egwuregwu America na-ahọrọ iji smartphones maka egwuregwu, na-eme ka ọ bụrụ ngwaọrụ egwuregwu kachasị ewu ewu karịa consoles egwuregwu (52%) na kọmputa nkeonwe (43%). A na-eji ngwaọrụ Virtual Reality (VR) kacha nta, yana naanị 7% na-ahọrọ ha.
Ịgba egwu ama ama vs Gaming Consoles, PC na ngwaọrụ VR,
Isi Iyi: HowSociable.com
  • Oriri vidiyo na ịkekọrịta: N'ofe 75% nke vidiyo niile ejije na-eme na ngwaọrụ mkpanaka, ebe ndị ọrụ mkpanaka na-arụsi ọrụ ike na ịkekọrịta vidiyo.
  • Nchọgharị mgbasa ozi ọhaNgwa mkpanaaka bụ ụzọ bụ isi maka ịnweta mgbasa ozi ọha, yana 80% nke ndị ọrụ mgbasa ozi ọha ịnweta site na smartphone. Usoro a na-agbanwe agbanwe na mba dị iche iche.

Iji E-azụmahịa na Smartphones na Desktọpụ

  • Ọnụego mgbanwe site na ngwaọrụ: Ngwaọrụ desktọpụ na-enwekarị ọnụego ntụgharị ndị ahịa n'ịntanetị dị elu, nkezi 3-4%, ma e jiri ya tụnyere mbadamba nkume na 3% yana ngwaọrụ mkpanaka na 2% site na Q2 2021 ruo Q2 2022.
Ọnụego mgbanwe ịzụ ahịa n'ịntanetị site na Desktọpụ, Mobile, na Tablet na Afọ (2021 na 2022)
Isi Iyi: HowSociable.com
  • Usoro agbahapụ ụgbọ ịzụ ahịa: Na US, ọnụego agbahapụ n'oge ịzụ ahịa n'ịntanetị na-adị elu mgbe niile na desktọpụ (83-85%) ma e jiri ya tụnyere ngwaọrụ mkpanaka (69-74%) site na Q2 2021 ruo Q2 2022.
ọnụego agbahapụ site na desktọpụ mkpanaka site na afọ
Isi Iyi: HowSociable.com
  • Azụmahịa E-mgbanaka Mba Nile: Mba 10 kacha elu site na ịzụrụ e-azụmahịa mkpanaka, yana South Korea na-eduga na 44.3%. Chile na Malaysia sochiri, nke ọ bụla nwere 37.7%, na-egosi mmasị siri ike maka ịzụ ahịa mkpanaka n'ofe mba ndị a.
azụmahịa mkpanaka site na mba
  • Ịzụ ahịa na e-azụmahịa: Smartphones na-ọtụtụ-eji na ịzụ ahịa, na 80% nke ndị ahịa na-eji ekwentị ha na ụlọ ahịa anụ ahụ iji lelee nyocha na atụnyere ọnụ ahịa. N'ime oge ezumike nke 2018, 40% nke ngwaahịa e-azụmahịa niile dị na US zụtara site na smartphones.

Ojiji nke Smartphone na Desktọpụ azụmahịa

  1. Ngwa njikwa azụmaahịa: N'afọ adịbeghị anya, mobile azụmahịa ngwa na-esiwanye ike na-eji na azụmahịa management.
  2. Oriri vidiyo azụmahịa: N'agbanyeghị ịrị elu nke mobile, 87% vidiyo metụtara azụmahịa a na-elele na desktọpụ, na-atụ aro mmasị maka ihuenyo buru ibu na gburugburu elekwasị anya na ntọala ọkachamara.
  3. Desktọpụ maka azụmahịa azụmahịa e-commerce: Mgbe mobile ngwaọrụ akaụntụ maka 60% nke azụmahịa e-azụmahịa niile, Nleta desktọpụ na ebe nrụọrụ weebụ e-azụmahịa na-enye ọnụego mgbanwe dị elu (3% maka desktọọpụ tụnyere 2% maka smartphones).

Odida obodo nke ojiji ngwaọrụ dijitalụ na 2023 na-egosi ụkpụrụ dị iche n'etiti ndị ahịa na iji azụmaahịa. Ndị ahịa na-akwado smartphones maka oriri mgbasa ozi, ịzụ ahịa, mgbasa ozi ọha na eze, na ntinye akwụkwọ njem. N'ụzọ dị iche, ụlọ ọrụ achụmnta ego na-ahọrọ desktọpụ iji lelee vidiyo metụtara azụmahịa ma mee azụmahịa e-azụmahịa yana ọnụego mgbanwe dị elu. Ọdịiche a na-emesi ụdị mgbanwe nke teknụzụ eme ihe na ngalaba nkeonwe na nke ọkachamara.

Adam Obere

Adam Small bụ onye isi nke AgentSauce, ihe ngosi zuru oke, ikpo ahia ahia ala nke akpakọrịta tinyere ozi ederede, email, SMS, ngwa mkpanaka, mgbasa ozi mmekọrịta, CRM, na MLS.

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