Ahịa Ahịa: Mee Ya Onwe Gị

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Hipcricket's Nyocha 2014 n'ịntanetị, Àgwà Ndị Ahịa na Ahịa Ahịa, was conducted in April 2014 and targeted 1,202 adults in the US. The survey found that Marketers are already adopting mobile and consumers are responding. Two-thirds of respondents said they'd received a text message from a brand in the last 6 months and almost half of consumers found the text message useful.

Agbanyeghị, ndị ahịa anaghị enweta akara ahụ ma a bịa n'iziga ozi dị mkpa, nke ahaziri iche, nke na-ewute ndị ahịa:

  • 52% kwuru na ozi ahụ chere intrusive ma ọ bụ spammy.
  • 46% said the message wasn't metụtara ọdịmma ha.
  • 33% kwuru na ozi ahụ didn't offer any value.
  • 41% kwuru na ha ga-eso ndị ọzọ kerịta ozi ma ọ bụrụ na ha nwere obi mkpa ma ọ bụ Kupọns.

Enwere ohere dị ukwuu maka uto maka ụdị iji wee nwee njikọ bara uru ma na-adịgide adịgide na ndị ahịa ha. Nnyocha a na-egosi na ndị na-azụ ahịa na-arụsi ọrụ ike site na ahịa mkpanaka, nke na-agba ume. Ma, ụdị ga-eweta mkpọsa dị mkpa na nke ahaziri iche ma ọ bụ na ha ga-atụfu òkè na-eto eto nke ahịa. Doug Stovall, Hipcricket Igba

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