With the explosion of affordable smartphones on the market and inexpensive data packages, I'm not sure another strategy has risen as quickly as mobile marketing. Unfortunately, it's also a strategy that hasn't been adopted as quickly as its growth and popularity. If your company hasn't deployed a mobile marketing strategy, the good news is that best practices were still being established.
TapSense has put out a fantastic guide to mobile marketing. It's a combination of their own efforts, as well as work from some influential authorities in the mobile marketing industry. Their goal was to create a collective guide of the newest, brightest, and most actionable ideas affecting the mobile ad space. If you're looking at deploying a mobile application, the guide is especially helpful – walking you through the decision-making process all the way through to promotion.
Fọdụ n'ime teknụzụ ekwentị ọhụụ nke na-ewu ewu bụ ịgba ọsọ oge (RTB), usoro mgbasa ozi mkpanaka ọhụụ - gụnyere 5-vidiyo vidiyo vidiyo mkpanaka, na Facebook Exchange - nke ga-achịkwa oghere mgbasa ozi mkpanaka. Na mgbakwunye, onye ndu ahụ na-abanye n'ime isiokwu dịka:
- Ihe Mere Ndị Ahịa Ekwentị Ga-eji Lekwasị Anya na Ngwa Smartphone
- Ndụmọdụ iji bulie ahịa gafee ọwa efu
- A Guide to the Mobile Marketing KPIs Nke Onyeisi Gị Na-eche Banyere
- Ihe Anọ Mere Ndị Ahịa Mobile Ji Chọọ Mmetụta Mgbasa Ozi Ndị Azụ nke atọ
Kpọtụrụ bụ a mobile ahịa n'elu ikpo okwu na-enye ebinyeghị akụkụ ọ bụla ọzọ mmesho gafee free na-akwụ ụgwọ ọwa. Site na otu dashboard, ndi ahia nwere ike ijikwa ma bulie mkpọsa ekwentị n’ime narị narị ndị nkwusa. Ihe karịrị ndị ahịa 100 enweela ihe ịga nke ọma na TapSense, gụnyere: Fab, Redfin, Trulia, Expedia, Viator, Amazon na eBay.