No, I don't mean people driving billboards around town. I mean reaching consumers and clients via mobile phone. This is typically referred to as Mobile Marketing mana ahụla m ọtụtụ mmadụ na-akpọ ya Ekwentị Mgbasa Ozi n'oge na-adịbeghị anya. E nwere ọtụtụ ụdị dị iche iche Mobile Marketing; SMS/ Text Text ahịa, mobile kachasị ibe weebụ na mobile ngwa bụ atọ ndị kasị pụta ìhè.
While each form of mobile marketing has it's own advantages and disadvantages and all of them claim to have a higher redemption rates, the one thing about mobile marketing that can't be refuted is that it's use is na-amụba. It seems to be in a position similar to email marketing in the late '90s and early 2000's, on the cusp of becoming a mainstay in most marketing strategies.
Ugbua anyị na-ahụ ọtụtụ ụdị azụmaahịa na obere azụmaahịa na-akwalite ụdị mmemme iguzosi ike n'ihe metụtara ozi ederede. Isi music kpọọ na-ere music site mobile kachasị ibe weebụ. Companieslọ ọrụ sọftụwia na-ewepụta mmemme emere naanị maka ekwentị mkpanaaka. Ihe ngosi onyonyo na-eji SMS iji nweta ego site na ebubo izi ozi maka ịtụ vootu mmekọrịta. Ndị ndọrọ ndọrọ ọchịchị na-akpali ndị na-akwado ya n'oge site na ịdọ aka ná ntị mkpanaka.
Ire ahia ahia nwere uru abuo di egwu karia ndi ozo na ndi ozo:
- Ndị mmadụ na-eji ekwentị mkpanaaka ha - yabụ ịbụ oge na ịhụ na ozi ahụ ruru onye nnata bụ ihe doro anya! (Ọ na-abịa na ibu ọrụ, n'ezie.)
- Inwe a ahịa ịpụ na-na mobile ahịa na-enye gị a njikọ kpọmkwem jiri akara ekwentị ha.
Otu ezigbo ihe atụ n'iji usoro a eme ihe bụ a atụmatụ ụlọ ala na ụlọ. We provide real estate agents with placards to put on their property where potential buyers text message a number for additional details about the property as well as a virtual tour. At the same time the buyer has opted in and receives the details, the real estate agent is also notified of the request and the potential buyer's mobile phone number! We even enhance some of the accounts with a personally recorded voice call from the agent.
Nke a na - enye onye zụrụ ya ozi niile ha chọrọ - yana nyekwa ụlọ ọrụ ụlọ na ụzọ iji kpọtụrụ na soro onye na-azu ahia. Putting out photocopies on a yard sign doesn't allow that level of engagement!
Ajụjụ bụ, kedu ihe ị na-eme iji nweta uru nke azụmaahịa mkpanaka na ọwa mkpanaka? Kedu usoro azụmaahịa ekwentị nke ụlọ ọrụ gị na-ebupụta? Ọ bụrụ na ị na-bụ ụlọ ọrụ ahịa, Mobile Mobulu dị na pọtụfoliyo gị? O kwesịrị!