Hụ otu m siri mee nke ahụ? M wee Marketing ma jikọta ya Igha okwu. Cute, huh? I'm not sure that anyone has made up a word for the marketing strategy to make up words… so I just did.
The jury is still out whether or not I personally want to use this strategy (outside of this post). It seems that folks everywhere are thinking up new words to describe their theory or product. It's not new. Back in the 50's… everything was ihe-o-matic, na-enye echiche nke akpaaka. Ugbu a ọ dị ka onye ọ bụla na-agbakọ nkeji mkpụrụedemede ọnụ, ma ọ bụ mkpụrụokwu nkebi ahịrịokwu ahịa ọhụụ.
I'm not going to show any as some of them are quite clever. And I believe that's the key… they have to be clever (don't rate ahịa). Mgbe m jụrụ ajụjụ ụfọdụ na-elekọta mmadụ media isi, ha zara na ha bụ ndị ikpe… ha mgbe gbalịrị ime ka elu ahịa nkebi ahịrịokwu aka na ha azum.
Jeff Widman kwuru na ọ bụ ikpe mara maka ịme ha. Na Jason Keath, Onye isi oche nke Social Fresh, wetara ụfọdụ nnukwu isi iji kwado atụmatụ ahụ. Jason nyere 3 uru iji mepụta ihe pụrụ iche na cleaver ahịaiphrase. He didn't know that I made up that term when I talked about it… and the explanations next to each of these are mine:
- Echiche Echiche – it does provide the impression that you are giving a topic deep thought and going down a road that's never been traveled.
- Ọkwa – if the idea spreads, it's a term that's synonymous with your name, company, product or service.
- Nchọpụta Nchọpụta Nchọpụta – if you're inventing the word, you'll be tied to that word online. Again, if it spreads, people will be finding you over any competitor.
Melite: Brian Carter wee jiri ụfọdụ ahịa kasịnụ ka mma maka ahịaiphrase… neomarketinglogismMa ọ bụ nke a na-akọkarị neogurulogism.
Kedu ihe kachasị amasị gị na ọkacha mmasị gị ahịaiphrases?