I'm a big fan of Andy Sernovitz's blog, Damn! I Wish I'd Thought of That! Today, though, I'm not sure I agree with Andy.
Ndị na-ere ahịa: Kwụsị izipu mbuli na-amalite n'oge ndị a siri ike, otu esi azụ ahịa na nlaazu, ma ọ bụ nkwalite akụ na ụba ọ bụla ọzọ.
Achọrọ m ka Andy gaara eche echiche nke a:
Mee ọchụchọ na Nlaazu na Google and you'll find the numbers are quite startling. We're in a recession. We're deep in a recession. Many people are losing their jobs. Fear of others losing their jobs is causing consumers to cut back on expenses. That's not a bad thing, that's a logical thing.
Ikwu okwu banyere otu esi echekwa na nlaazu nwere ike ọ gaghị ada ụda mma – but it's not negative, either. The nlaazu bu ihe adighi nma, ngwaahịa ma ọ bụ ọrụ gị nke ị nyere ka nwere ike ịbụ mma.
This isn't the chicken or the egg… we didn't get into this mess because people started talking about a recession or are talking about it. In fact, the recession may have started a year ago before anyone was really talking about it. Now that we're in it, we need to take actions to make it out alive.
Companylọ ọrụ ọ bụla kwesịrị iche echiche maka otu ha ga - esi mee ka ndọghachi na ozi ha dabara nke ọma. Kedu ihe ụlọ ọrụ gị na-enye ndị azụmaahịa ma ọ bụ ndị ahịa na-achọ ụzọ ha ga-esi belata? Ga-amalite ikwu gbasara ya!
Compendium Blogware bụ Nnukwu Ihe Nlereanya:
Companylọ ọrụ m na-enye ihe dị ọnụ ala karịa maka ndị na-ere ahịa iji mepụta ndu inbound maka ụlọ ọrụ ha. Dabere na eMarketer, ahia di na mkpochapu otutu ulo oru:
If I'm a marketer at a company that's either let some staff go or is looking for some places to cut, guess what I'm searching for on Google? I'm searching for ways to cut my budget, look like a champion, and save my job until this thing blows over!
Statisticsfọdụ ọnụ ọgụgụ ndị ọzọ na-akpali iche echiche banyere Marketing na nlaazu:
- 48% nke nnukwu ụlọ ọrụ US gbara ajụjụ ọnụ Azụmaahịa n'ọnwa Septemba kwuru na a ga-egbutu mmefu nke usoro mgbasaozi ọdịnala ha; 21% kwuru na ọnụọgụ ahụ ga-abụ "ihe dị mkpa".
- 59% nke ndị isi ahịa azụmaahịa 175 gbara ajụjụ ọnụ site na ụlọ ọrụ ọrụ ahịa Epsilon tụrụ anya na mbelata nke mmefu ego azụmaahịa ọdịnala ha; naanị 13% tụrụ anya mmụba.
- 85% nke ndị ahịa 600 gbara ajụjụ ọnụ AzụmaahịaProfs kwuru na ha ga-ebelata ụgbọ ala ahịa ahịa ha.
- 53% nke Association nke Ndị Mgbasa Ozi Mba (ANA) ndị otu kwuru na ha na-egbutu mmefu ego na nzaghachi ọdịda; 40% kwuru na ha na-agbanwe ngwakọta nke ọwa ahịa iji belata ọwa ego dị ala.
It would be irresponsible for me, as a Marketer, to not speak about the recession and why we're a low cost alternative to companies who are trying to drive business without the resources they used to have. This is the exact climate we need to capitalize on and grow in.
Kwesịrị ịzụ ahịa banyere ya.
Okpu okpu nye Jeff na ụlọ okpuru ulo + ngagharị maka njikọ na eMarketer akwụkwọ!