N'ihi na Google kwuru Ya mere

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Google is the master. Period. We can't avoid it. If you want to benefit from organic search, the SEO formula is simple – just listen to what Google wants you to do and do it! (And don't do as they do)

Ọ mere ọzọ n'izu a. Onye nnochite anya nke ngalaba web wepụrụ ọkwa na Webmasters na mmụba nke njehie dịka enweghị isi. As their consultant, I'm asked to defend, numerically, why they need to fix those problems. Understanding that the development involved is very intensive and there's a high cost to correcting the issues, here's my response:

N'ihi na Google kwuru otú ahụ.

Why does the conversation have to go any further than that? I wish I knew the latest algorithm and could magically calculate the changes on the site, the competition, the popularity of the content and come up with a finite calculations to provide a cost benefit analysis. I don't know the algorithm. I can't provide that evidence. All I can tell you is:

N'ihi na Google kwuru otú ahụ.

A na-akpọ ya njikarịcha. Ihe kachasị mma bụ usoro na-aga n'ihu na-aga eleba anya na ozi niile Google nyere, nyochaa saịtị gị na ụkpụrụ ha, ma nye gị nyocha na ndepụta kachasị mkpa iji dozie. Kwa ụbọchị, Google na-enyekwu nghọta banyere otu ha chọrọ ka ị chee ọdịnaya iji dọta ogo ogo ọchụchọ.

We can prioritize based on some of the findings by other SEO leaders across the web and through experience with our own clients. But within that list, I can't tell you what the independent impact of each of those changes will do overall to your rankings. If you have someone telling you that they know… they're lying.

Otu ihe atụ na-adịbeghị anya bụ mgbasa ozi ọdịnaya. Izu a, Google chetara onye obula na ọ bụrụ na ị kwụghachi mmadụ ụgwọ maka ibipụta ọdịnaya gị - yana njikọ sochiri - ọ bụ mmebi nke usoro ọrụ ha.

I'm not going to argue with a client on the process they took for getting that content… or the nuance of whether it was gaa blogger outreach that happened to have a link in it… but wasn't actually compensated for the link, just the content. I know that they're ranking well and that ranking is driving lots of business. But I'm still advising them to stop.

N'ihi na Google kwuru otú ahụ.

If you don't rank well, and you're not reacting to messages from Google about your site, errors listed in Webmasters, or you're paying for advertorial content… stop it.

N'ihi na Google kwuru otú ahụ.

2 Comments

  1. 1

    Ezi blog isiokwu Doug! Kinda chetara m mmekọrịta dị na Nne na Nna. “Gaa hichaa ime ụlọ gị nke obere!” “N'ihi gịnị?” Ihe mere m ji gwa gị! Anọ m na mkparịta ụka mụ na onye ahịa na-eche na ha ga-enwe ike ịmalite weebụsaịtị ọhụrụ ha na ụtụtụ Mọnde na ụtụtụ Mọnde nke ụbọchị ahụ na-atụ anya Google ka kowtow na ọkwa ha. Akọwaara m ha na mgbe m jikọtara omume SEO kachasị mma na weebụsaịtị ha, ọ ka dịịrị onye pụrụ ime ihe niile Google ịzaghachi. Google echeghi na anyi, anyi na echere na Google. Onye ahia m enwetaghị ya. Ha choro ihe nile Google gha inye na nyocha mpaghara ugbu a! Mmetụta ahụ, "Ihe ọma na-abịakwute ndị ahụ na-echere" enweghị ihe ọ bụla metụtara obere onye ọchụnta ego nke chọrọ Akwụkwọ Mbụ nke Google.

  2. 2

    Ugbu a nke ahụ bụ ụfọdụ ihe dị mma ebe ahụ! Nke ahụ choro ngalaba nke ya nke nwere ọdịnaya dị na ya. Know maara dịka "hapụ m Google ka ọ bụrụ maka gị". Amamiihe!

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