Email Marketing & Automation

Mba, Email Anwụghị Anwụ!

Achọpụtara m a tweet si Chuck Gose ụnyahụ. Ọ zoro aka na akụkọ na webụsaịtị New York Times akpọrọ Email: Pịa Hichapụ. Every so often, we all see these types of articles that make the cry that email is dead! and suggest that we should look at the habits of the younger generation to see how we will communicate in the future. Chuck thought this was tiresome and stated that email is not going away and I tend to agree.

I disagree with Sheryl Sandberg (Facebook’s chief operating officer referenced in the article) because no one seems to talk about how communication habits change as we age. The typical argument behind the email is dead! bandwagon is that the younger generation does not use email because they are on Facebook instead. While that may be true, let’s fast-forward five years. That 17-year-old is probably not on email as much as on Facebook. However, what happens when that same person is now 22 and is looking for a job after graduating from college? How will she communicate with potential employers? Probably email. What is one of the first things she will receive when she lands a job? Probably a company email account.

We’re also forgetting how tightly email is still integrated into the authentication process on various websites. How do you log into Facebook? With your email account. Many websites use email as a username, requiring an email address to register. Email is still the universal inbox for many people and will remain so.

Ọgbọ na-esote ọ ga-ekwurịta okwu dị iche karịa ndị ọkachamara taa? Kpamkpam. Ha ga-akwụsị iji email wee mee azụmahịa niile na Facebook? Agbaghara m ya. Email ka bụ ngwa ngwa, na-arụ ọrụ nke ọma, na teknụzụ egosipụtara. Ezigbo ụlọ ahịa email dị ka Indy's Kpọmkwem Ngwaọrụ know this and are seeing fantastic results from utilizing email as a marketing medium. Our email newsletter is a significant component of our communication strategy.

Ka anyị kwụsị ịwụ elu email anwụọla! bandwagon kama mụta ụzọ ka mma isi jiri ya rụọ ọrụ nke ọma. Okwu gị n'okpuru ga-amasị m.

Michael Reynolds kwuru

Abụrụla m onye ọchụnta ego ihe karịrị afọ iri abụọ wee wulite ma ree ọtụtụ azụmaahịa, gụnyere ụlọ ọrụ azụmaahịa dijitalụ, ụlọ ọrụ ngwanrọ na azụmaahịa ọrụ ndị ọzọ. N'ihi ọnọdụ azụmaahịa m, ana m enyere ndị ahịa m aka na nsogbu ndị yiri ya, gụnyere ịmalite azụmahịa, ma ọ bụ iwulite na ịkwalite azụmahịa.

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