Indianapolis Marketing & Business Book Club

akwụkwọ ahịa

Taa na nri ehihie, ezutere m ndị ọrụ ibe ole na ole ị ga-atụle Mkparịta ụka gba ọtọ. Anyị nwere otu ìgwè dị egwu nke ndị mmadụ na-anọchite anya ọtụtụ ọrụ: iwu, mmekọrịta ọha na eze, telivishọn, telecomm, ịntanetị, ịre ahịa email, egwuregwu, ntụrụndụ, teknụzụ ozi, ahịa na mbipụta!

Ọ bụghị ihe ọjọọ maka ngosi izizi!

Ọtụtụ n’ime anyị agụchaala nke ọma Mkparịta ụka gba ọtọ, some were part way through it, and a few had actually implemented some of the material from the book. My colleagues can feel free to chip in if they would like, but here's my impression of the luncheon, feedback on the book, as well as blogging in general:

  • Gingde blọgụ nwere ike ọ gaghị abụ maka ụlọ ọrụ niile. Y’oburu n’itugaghi uzo ozo, inwere ike imebi ulo oru gi ihe kariri nke oma.
  • Your customers are going to have conversations with or without you. Why not try to control the direction of that conversation by being the first to blog about it? A message forum waits for your clients to ask. A blog is your opportunity to comment before it's asked.
  • Blogging policies are useless. When employees blog, adding an inappropriate post is no less damaging than saying it in a email, or over the phone, or in a conversation. Employees are accountable to what they say through any medium. If you are the blogger… when in doubt, ask! (Example: I didn't ask permission from the group if I could list their names, companies, comments, etc. so I'm not going to here)
  • Resources were a concern and a topic of conversation. Where's the time? What's the strategy? What's the message?
  • It's easy to blog, but you must learn how to leverage the technologies behind your blog… RSS, links, trackbacks, pings, comments, etc.
  • If blogging is deployed as a strategy, what is the return on investment? This was a healthy discussion. I think the general consensus was that it's no longer an option where a return on investment should be evaluated… it's a demand and expectation from your customers to open these lines of communication. Otherwise, they'll simply go elsewhere!

If you're a business, marketing or technology professional in the Indianapolis region and would like to join us for our Book Club, simply register at M Họrọ Indy! and submit your story on why you've chosen Indianapolis. We'll put you in our distribution email with the name of the next book we're going to read and when we're going to follow up on it.

N'elu ederede, Shel Israel mere njem nke na-elekọta ndị nlekọta a kagburu wee mepee ịme ụfọdụ ndụmọdụ. Ka ọ na-etinye ya, I'll Consult for Mortgage Money. Special ekele Mr. Israel maka akwụkwọ ya na-akpali nnọọ ole na ole folks ebe a na Indianapolis igwu n'ime ohere a maka onwe anyị na ndị ahịa anyị. Wegwọ anyị ga-efu karịa ụgwọ akwụkwọ ndị ahụ!

Special ekele Pat Coyle maka mmesapụ aka ya na ịhazi nzukọ anyị mbụ yana Myra maka ịhazi ọgbakọ anyị ma nye nri ehihie magburu onwe ya!

PS: Ọzọkwa ekele nwa m nwanyị, anyị abịaghị n'oge ndebanye aha na klaasị. Ekele dịrị m onye were m n’ọrụ, onye gbubiri m ụra n’ehihie!

2 Comments

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    Daalụ maka okwu ọma na nkwụnye ọrụ, Doug. Ọ dị ka nnukwu ụlọ ọgbakọ na ọ na-atụgharị uche nke ukwuu ịhụ ọtụtụ isi akwụkwọ a na-atụle ma jiri ya.

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