Site na ndabara, Salesforce Marketing Cloud (SFMC) adịghị ejikọta na Google Analytics maka itinye UTM nsochi ajụjụ ọnụọgụgụ na nke ọ bụla njikọ. Akwụkwọ ahụ dị na njikọta Google Analytics na-atụkarị aka Nchịkọta Google 360 mwekota… ị nwere ike ịchọ ile anya na nke a ma ọ bụrụ na ị chọrọ n'ezie na-gị analytics na-esonụ larịị ebe ọ na-enye gị ohere jikọọ ahịa saịtị njikọ si Analytics 360 n'ime gị Marketing Cloud akụkọ.
Maka isi nchikota Mgbasa Ozi Google Analytics, n'agbanyeghị, ọ dị mfe itinye ngwa ngwa UTM nke ọ bụla na njikọ ọpụpụ ọ bụla na email Salesforce Marketing. Enwere isi ihe atọ:
- parampat nsuso njikọ akaụntụ na Ntọala Akaụntụ.
- Mpempe njikọ njikọ agbakwunyere na Email Nrụpụta nke ị nwere ike hazie na nhọrọ UTM.
- Agbanyere Njikọ Njikọ na Ọkachamara Zipụ Email.
Njikọ Njikọ Google Analytics na SFMC Business Unit Level
M na-agbalị ịzenarị usoro ndị ọzọ n'oge nzipu n'ihi na ozugbo ịmechara mkpọsa, ọ nweghị nlọghachi azụ. Izipu mgbasa ozi email wee cheta na ị nweghị nkwado nsuso mkpọsa bụ isi ọwụwa, yabụ ana m agba ume ka enyocha usoro UTM ndị bụ isi na ọkwa akaụntụ n'ime SFMC.
Iji mee nke a, onye nchịkwa nke akaụntụ gị ga-agagharị na Ntọala Akaụntụ gị (nhọrọ dị n'elu aka nri n'okpuru aha njirimara gị):
- Na-agagharị na Ntọala> nchịkwa> Njikwa data> Njikwa oke
- Nke ahụ na-emepe ibe ntọala ebe ị nwere ike hazie gị Njikọ Nchịkọta Weebụ
Site na ndabara, na A na-ahazi paramita dị ka ndị a maka nlebanya nke ime mkpọsa:
cm_ven=ExactTarget&cm_cat=%%EmailName_%%&cm_pla=%%ListName%%&cm_ite=%%LinkName%%&cm_ainfo=%%AdditionalInfo_%%&%%__AdditionalEmailAttribute1%%&%%__AdditionalEmailAttribute2%%&%%__AdditionalEmailAttribute3%%&%%__AdditionalEmailAttribute4%%&%%__AdditionalEmailAttribute5%%Ndụmọdụ m bụ imelite nke a na:
cm_ven=ExactTarget&cm_cat=%%EmailName_%%&cm_pla=%%ListName%%&cm_ite=%%LinkName%%&cm_ainfo=%%AdditionalInfo_%%&%%__AdditionalEmailAttribute1%%&%%__AdditionalEmailAttribute2%%&%%__AdditionalEmailAttribute3%%&%%__AdditionalEmailAttribute4%%&%%__AdditionalEmailAttribute5%%&utm_campaign=SFMC&utm_source=%%ListName%%&utm_medium=Email&utm_content=%%EmailName_%%&utm_term=%%__AdditionalEmailAttribute1%%IHE: Anyị ahụla ebe eriri nnọchi dị iche n'ofe ahịa. Ị nwere ike ịchọrọ iji nkwado Cloud Marketing nyochaa eriri gị. Ma, n'ezie, ị ga-eziga na ndepụta ule n'ezie wee chọpụta na etinyere koodu UTM.
Nke a na-agbakwụnye ihe ndị a:
- utm_mgbasa ozi echekwara SFMC
- utm_medium echekwara email
- utm_source atọrọ dynamically gị Aha ndepụta
- utm_content atọrọ dynamically gị Aha Email
- utm_term is nhọrọ Tọọ site na iji njirimara email agbakwunyere sitere na onye nrụpụta email gị
Chekwaa ntọala gị, a ga-agbakwunye oke maka akaụntụ ahụ.
Na-emelite njirimara email agbakwunyere gị
Ezochiri m data ọkwa akaụntụ na nseta ihuenyo a, mana ị ga-ahụ na ugbu a enwere m ike gbanwee njirimara email agbakwunyere iji tọọ ya. utm_term nhọrọ. Enwere m ike iji nke a maka nhazi ọkwa email m dị ka upsell, ire ere, njigide, ozi, otu esi eme, wdg.
Sochie Njikọ Mgbe Na-eziga na SFMC
Site na ndabara, Sochie Pịa na-enyere aka mgbe ị na-eziga na SFMC na m ga-akwado ka ị ghara imebi nhọrọ ahụ. Ọ bụrụ na ịmee ya, ọ bụghị naanị na-ewepụ nsochi UTM gị, ọ na-ewepụ nsuso mgbasa ozi n'ime maka ozi ahụ n'ime Marketing Cloud.
Nke ahụ bụ ya… site ugbu a gaa n'ihu mgbe ọ bụla ezigara ozi-e site na akaụntụ ahụ, kwesịrị ekwesị eriri ajụjụ nyocha Google Analytics UTM na-agbakwunyere ka ị wee hụ nsonaazụ nke ahịa email gị n'ime akaụntụ Google Analytics gị.
Enyemaka Cloud Marketing Salesforce: Jikwaa Parameters
Ọ bụrụ na ụlọ ọrụ gị chọrọ mmejuputa ma ọ bụ enyemaka ntinye aka na Salesforce Marketing Cloud (ma ọ bụ ọrụ ndị ọzọ metụtara Salesforce), biko rịọ enyemaka site na Highbridge. Nkpughe: Abụ m onye mmekọ Highbridge.
