Otu esi eme ka nsuso UTM Google Analytics akpaaka na ahịa ahịa ahịa Salesforce

SFMC - Ígwé ojii na-ere ahịa: Hazie nchịkọta Google maka nsonye Pịa akpaaka na oke UTM

Site na ndabara, Salesforce Marketing Cloud (SFMC) adịghị ejikọta na Google Analytics maka itinye UTM nsochi ajụjụ ọnụọgụgụ na nke ọ bụla njikọ. Akwụkwọ ahụ dị na njikọta Google Analytics na-atụkarị aka Nchịkọta Google 360 mwekota… ị nwere ike ịchọ ile anya na nke a ma ọ bụrụ na ị chọrọ n'ezie na-gị analytics na-esonụ larịị ebe ọ na-enye gị ohere jikọọ ahịa saịtị njikọ si Analytics 360 n'ime gị Marketing Cloud akụkọ.

Maka isi nchikota Mgbasa Ozi Google Analytics, n'agbanyeghị, ọ dị mfe itinye ngwa ngwa UTM nke ọ bụla na njikọ ọpụpụ ọ bụla na email Salesforce Marketing. Enwere isi ihe atọ:

  1. parampat nsuso njikọ akaụntụ na Ntọala Akaụntụ.
  2. Mpempe njikọ njikọ agbakwunyere na Email Nrụpụta nke ị nwere ike hazie na nhọrọ UTM.
  3. Agbanyere Njikọ Njikọ na Ọkachamara Zipụ Email.

Njikọ Njikọ Google Analytics na SFMC Business Unit Level

M na-agbalị ịzenarị usoro ndị ọzọ n'oge nzipu n'ihi na ozugbo ịmechara mkpọsa, ọ nweghị nlọghachi azụ. Izipu mgbasa ozi email wee cheta na ị nweghị nkwado nsuso mkpọsa bụ isi ọwụwa, yabụ ana m agba ume ka enyocha usoro UTM ndị bụ isi na ọkwa akaụntụ n'ime SFMC.

Iji mee nke a, onye nchịkwa nke akaụntụ gị ga-agagharị na Ntọala Akaụntụ gị (nhọrọ dị n'elu aka nri n'okpuru aha njirimara gị):

  • Na-agagharị na Ntọala> nchịkwa> Njikwa data> Njikwa oke
  • Nke ahụ na-emepe ibe ntọala ebe ị nwere ike hazie gị Njikọ Nchịkọta Weebụ

sfmc google analytics web analytics njikọ

Site na ndabara, na A na-ahazi paramita dị ka ndị a maka nlebanya nke ime mkpọsa:

cm_ven=ExactTarget&cm_cat=%%EmailName_%%&cm_pla=%%ListName%%&cm_ite=%%LinkName%%&cm_ainfo=%%AdditionalInfo_%%&%%__AdditionalEmailAttribute1%%&%%__AdditionalEmailAttribute2%%&%%__AdditionalEmailAttribute3%%&%%__AdditionalEmailAttribute4%%&%%__AdditionalEmailAttribute5%%

Ndụmọdụ m bụ imelite nke a na:

cm_ven=ExactTarget&cm_cat=%%EmailName_%%&cm_pla=%%ListName%%&cm_ite=%%LinkName%%&cm_ainfo=%%AdditionalInfo_%%&%%__AdditionalEmailAttribute1%%&%%__AdditionalEmailAttribute2%%&%%__AdditionalEmailAttribute3%%&%%__AdditionalEmailAttribute4%%&%%__AdditionalEmailAttribute5%%&utm_campaign=SFMC&utm_source=%%ListName%%&utm_medium=Email&utm_content=%%EmailName_%%&utm_term=%%__AdditionalEmailAttribute1%%

IHE: Anyị ahụla ebe eriri nnọchi dị iche n'ofe ahịa. Ị nwere ike ịchọrọ iji nkwado Cloud Marketing nyochaa eriri gị. Ma, n'ezie, ị ga-eziga na ndepụta ule n'ezie wee chọpụta na etinyere koodu UTM.

Nke a na-agbakwụnye ihe ndị a:

  • utm_mgbasa ozi echekwara SFMC
  • utm_medium echekwara email
  • utm_source atọrọ dynamically gị Aha ndepụta
  • utm_content atọrọ dynamically gị Aha Email
  • utm_term is nhọrọ Tọọ site na iji njirimara email agbakwunyere sitere na onye nrụpụta email gị

Chekwaa ntọala gị, a ga-agbakwunye oke maka akaụntụ ahụ.

Na-emelite njirimara email agbakwunyere gị

Ezochiri m data ọkwa akaụntụ na nseta ihuenyo a, mana ị ga-ahụ na ugbu a enwere m ike gbanwee njirimara email agbakwunyere iji tọọ ya. utm_term nhọrọ. Enwere m ike iji nke a maka nhazi ọkwa email m dị ka upsell, ire ere, njigide, ozi, otu esi eme, wdg.

email Builder utm okwu ọzọ njirimara email

Sochie Njikọ Mgbe Na-eziga na SFMC

Site na ndabara, Sochie Pịa na-enyere aka mgbe ị na-eziga na SFMC na m ga-akwado ka ị ghara imebi nhọrọ ahụ. Ọ bụrụ na ịmee ya, ọ bụghị naanị na-ewepụ nsochi UTM gị, ọ na-ewepụ nsuso mgbasa ozi n'ime maka ozi ahụ n'ime Marketing Cloud.

Sochie Pịa na Salesforce Marketing Cloud

Nke ahụ bụ ya… site ugbu a gaa n'ihu mgbe ọ bụla ezigara ozi-e site na akaụntụ ahụ, kwesịrị ekwesị eriri ajụjụ nyocha Google Analytics UTM na-agbakwunyere ka ị wee hụ nsonaazụ nke ahịa email gị n'ime akaụntụ Google Analytics gị.

Enyemaka Cloud Marketing Salesforce: Jikwaa Parameters

Ọ bụrụ na ụlọ ọrụ gị chọrọ mmejuputa ma ọ bụ enyemaka ntinye aka na Salesforce Marketing Cloud (ma ọ bụ ọrụ ndị ọzọ metụtara Salesforce), biko rịọ enyemaka site na Highbridge. Nkpughe: Abụ m onye mmekọ Highbridge.