We're aggressively growing our email newsletter program and I have a confession to make… I add people to our Martech Zone ala kwa ụbọchị. In fact, we've grown to almost 3,000 subscribers in the past few months! More importantly, that traffic continues to drive subscribers back to our blog and to our advertisers and sponsors. If you don't have an email program to capture folks and return them to your site, blog or brand… you're losing a lot of potential customers.
Zọ abụọ kachasị ọsọ iji bulie akwụkwọ akụkọ azụmaahịa anyị bụ:
- Na-agbakwunye kọntaktị ọ bụla dị mkpa nke ruru anyị site na saịtị ma ọ bụ email anyị. Nke a gụnyere ndị ọkachamara mmekọrịta ọha na eze na kpọtụrụ anyị ka anyị tinye echiche post blog (ihe dị ka elekere ọ bụla).
- Na-agbakwunye onye ọ bụla na netwọk m – from my address book and even LinkedIn. Interestingly, I caught some flack from an email deliverability guy that I added about 6 months ago… but he actually didn't add the email to the Junk folder, he just wined a lot, called me names online, and then went away (thankfully).
Ọ na-arụ ọrụ nke ọma na ọ dị m ka ya bụrụ na m nwere ụzọ akpaaka iji nweta ya na-arụ ọrụ. Ọ dị m ka ya bụrụ na m nwere ngwa ọrụ nke na-egbute ozi ịntanetị niile na-abanye ma tinye mmadụ ahụ na akpaghị aka na listi akwụkwọ ozi m. N'ụzọ na-akpali mmasị, ahụrụ m nke ahụ GetResponse agbakwunyela ntinye dị ka nke a n'ime ikpo okwu email ha. Aka nri bụ isi mmalite ndị ọrụ GetResponse nwere ike ịdọrọ ndị debanyere aha na ha.
If my new subscribers receive the email and don't like it? No worries – they can simply unsubscribe. This is an accepted practice in the industry… but not always advised. If you think this is horrifying (as most email deliverability professionals will), I don't care. I'm both growing our newsletter, growing my traffic to the site AND I'm still maintaining incredible open and click through rates. As well, I continue to have a 0% complaint ratio and my unsubscribe rate was 0.41% on the last newsletter I sent out.
Igodo nke ihe a niile, n'ezie, bụ okpukpu abụọ:
- The ogo ọdịnaya in our newsletter. It's relevant. It's timely. And it's informative and professionally designed. This latest email even promoted an event. Not only did I NOT receive a single complaint, a couple folks converted!
- The olu nke ndị debanyere aha ọhụrụ I'm adding each week is very small. I'm not throwing 10,000 subscribers I ‘found' into my newsletter list… I'm adding 20 to 50 subscribers weekly to it… about the same volume that the newsletter is naturally adding.
It's really changed my entire attitude towards email marketing. I no longer have a double opt-in and I add every email I come in contact with professionally. It's even making me wonder whether or not it's time for me to get a list of marketing professionals. If I do that, I ga- send an invitation letter so that I don't risk hurting my list.
I'm not sure why every email vendor doesn't add this to their collection of tools. Kudos to GetResponse… I thought I was being somewhat original growing my list. It appears they're ahead of the game.