Nyaahụ m kwuru na Associationtù Na-ahụ Maka Ndị Ọrụ Azụmaahịa International na Indianapolis. Ọnọdụ nke ndị na-ege ntị agwakọtara n'etiti obere na nnukwu ụlọ ọrụ, yana ndị ọchụnta ego gbasaa mgbasa ozi ọha na eze site na newby ndị ahịa ahịa nwere mmekọrịta.
Each time that I prepare a presentation, I go back through the history of presentations I've done in the past… dropping slides and information that are no longer timely, and adding new slides for topics of late. While we're always on the edge of what's occurring in social media, the narrative has changed dramatically. One key is your business relationships with prospects and customers are now an expectation.
Advertising used to raise the ire of virtually every visitor. Today, while not always welcomed, there are very few folks complaining about advertisements and promotions found throughout a company's social presence. In fact – some of the statistics we provided show that there's an expectation of discounts and offers from many people. They actually chọrọ ụlọ ọrụ na-ere!
Another strategy that would have been blasphemous is paid content. While most people don't even realize when content is paid for… the idea of paid content drew extreme criticism for a long time. I've actually been a proponent all along. The fact is that many writers do a much better job illustrating the efforts of a business – moreso than the companies themselves. Producing content is difficult – unless it's your job. The research and content writers we've built relationships with do an amazing job.
What hasn't changed is that it still provides an amazing opportunity for a company with little brand recognition and little marketing budgets to build an amazing business. (Present ụlọ ọrụ Gụnyere!) Ihe ọzọ nke agbanwebeghị naanị, mana o siri ike karịa, na-ewu ma na-akwalite ọdịnaya gị na usoro mgbasa ozi mmekọrịta. N'ihi gịnị? Maka na asọmpi gị na nnukwu azụmahịa mechara nwude.
Isetịpụ atụmanya maka ọchụchọ ma ọ bụ mmekọrịta mmadụ na-esiwanye ike n’oge a n’ihi na teknụzụ, nyiwe na asọmpi niile na-agagharị. N'oge gara aga, inweta ikike na iwulite azụmahịa ọha na eze bụ - amaja m kwuo - mfe. Those days are long gone, though. No more shortcuts. The competition is stiff and you need to really dedicate the best resources to build your programs. The benefits of significant savings still come with a great strategy… it's just more difficult now to attain.