Na Na Na Na hind

Kedụ ka ị ga - esi gbanwee ọdịnaya gị ma ọ bụrụ na onye na - eme nchọgharị na weebụsaịtị gị nọ na mba ọzọ? Ọnọdụ dị iche? Obodo dị iche? N'okporo ámá? Na ụlọ ahịa gị? You nwere ike ịgwa ha okwu dị iche? Ị kwesịrị!

Geotargeting has been around for quite a while now in the direct marketing industry. I worked with a database marketing company to work on a proprietary index that utilized drive time and distance to rank prospects and it was incredibly successful. Businesses don't realize how important proximity is to their daily business.

I work with clients who have neighborhood stores but get all excited that they may get voted first in a contest that covers the entire metropolitan area. Pretty cool – they'll get exposure to a quarter of a million folks that will probably never come into their store. If they worked as hard to raise awareness of their store in a mile in each direction, it would provide a much better return on investment.

Dị Firefox kachasị ọhụrụ na-enye n'ezie geolocation ojiji site na ihe nchọgharị. I tested it and frankly wasn't impressed – terrible accuracy. I wonder why they simply didn't tap into GeoIP data. Mozilla showed that I was in Chicago when I'm actually South of Indianapolis:
firefox-geolocation.png

Accuracy aside, this is still a step in the right direction. The iPhone's geoaccuracy has revolutionized mobile applications. Obodo Google na-egosipụtakwa ụfọdụ ikike dị ịtụnanya.

Nke a ga - agbanwe web ahụ ozugbo ihe nchọgharị ọ bụla na-enye ọnọdụ gị nke ọma, n'agbanyeghị! Ọ pụtara na m nwere ike dynamically gbanwee ihe ọmụma na m website dabere na ọnọdụ gị. Ọtụtụ ndị na-eji GeoIP eme nke a ugbua, mana nnwere onwe na oge nwere ike ịgbanwe mpaghara egwu.

If I'm a marketing agency, I can talk about local customers in gị backyard. If you're in my backyard, I can dynamically change the content to talk about obodo anyị. If you're in another country, I can provide regional office information. If you're down the street from me, I can pop up a special instantly to provide you with an incentive to stop over.

Ọ na-aga n'ekwughị na usoro mmalite nke Ọdịnaya Nchịkwa Ọdịnaya ga-enwerịrị ike ọdịnaya nwere ike iji kwe ka nhazi nke ọdịnaya sitere na onye ọbịa ọhụrụ, onye bịara abịa, isiokwu, ịzụta akụkọ ihe mere eme, ọnọdụ, wdg, wdg. Ndị ahịa ga-anọgide na-ekwu okwu n'ụzọ doro anya dị ka o kwere mee ozugbo nye ndị na-ege ntị, na teknụzụ ndị a na-eme ka anyị gaa n'ihu.

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