This may not be an accurate comparison, but I was thinking about web-based marketing today and came up with a thought. I've often spoken about weaknesses with websites that are simply ‘yard signs'. I'm reading Mkparịta ụka gba ọtọ: Otu blọọgụ na-agbanwe Wayzọ azụmaahịa na ndị ahịa na-ekwu and it speaks to the same issue. I found I'm as guilty as the next guy – having built quite a few sites that didn't allow much interaction. I just finished reading ‘The Catcher in the Rye'. The style of writing that Salinger uses is entertaining because it's so conversational.
Mgbe anyị lere anya onye ụtọasụsụ, writers can write about I, we, you, or they. This is known as “First”, “Second” and “Third” person respectively. My supposition is that marketing isn't too much different. Often, we come across web sites that are written in First, Second, or Third Person points of view. But, just like reading a book, those points of view are fairly limited. It's the author speaking to you, the reader. There's no opportunity for you to ask questions or give feedback.
Ohere maka ahia dijitalụ na nchekwa data bụ na ha nwere "Onye Anọ" ma ọ bụ "Nke ise" nwere ezi uche. Nke ahụ bụ, Onye nke anọ nwere ike ịhapụ onye na-agụ ya ka ya na onye edemede ahụ nwee mmekọrịta. Nke a nwere ike ịbụ ihe na-ekwu na blọọgụ, ma ọ bụ na ọ nwere ike ịbụ ebe nrụọrụ weebụ, nyocha siri ike n'ime ụlọ, ụdị nzaghachi, wdg. Nke a na-enye ohere nkwukọrịta ụzọ abụọ, ahụmịhe bara ọgaranya karị.
“Fifth Person” takes it another step further. What about allowing readers to speak to other readers. What if you allowed your customers to blog about you through your website? Risky? Sure, if you don't listen to them. When you don't solicit feedback from your customers and make changes based on that feedback, you need not worry. The feedback and the customers won't last long!
Aga m agbagha òtù dị iche iche iji hụ na mbọ ahịa ha na-agba niile nke dị n'elu:
- Kwue gbasara onwe unu. (Anyị)
- Gwa ndị ị na-atụ anya ya. ())
- Na-ekwu maka ndị ahịa gị (Ha)
- Kwe ka ndị ahịa gị gwa gị (Hey)
- Kwe ka ndị ahịa / atụmanya gị gwa gị okwu (Me).