Upperlọ elu nke Social Media na-agwụ Anyị

social media kpakpando

In my daughter's high school they had an area that was sacred to seniors called the “senior rug”. The “senior rug” was a comfortable section built into an area in the main halls of her high school where the upper class could hang out. No freshmen or junior class were allowed on the agadi ute.

Sounds mean, doesn't it? In theory, it provides the seniors with a sense of accomplishment and pride. And perhaps it provides the lower classmen with an eagerness to step up so one day the rug is theirs. Like any klas sistemu, agbanyeghị, ihe ọghọm bụ nkewa na - eto eto n’etiti klasị elu na ndị ọzọ.

Laa azụ n'oge mmalite nke mgbasa ozi mmekọrịta, enweghị usoro klas. Mgbe mmadụ dere nnukwu akwụkwọ blọọgụ na blọọgụ ahụ, anyị niile nwere obi ụtọ wee dee ya ma bulie ọkwa ha. N'ezie, ruo ogologo oge, m na-akwalite naanị blọgụ nke blọọgụ ọhụrụ nke m chọpụtara iji gbaa ha ume ma hụ na ha nwetara mpempe akwụkwọ ahụ. Ọtụtụ ndị enyi m na ntanetị taa bụ ndị na-achọpụta ma na-akọrọ blọọgụ m ma ọ bụ nke ọzọ.

elekọta mmadụ media nwere changed. A class system is absolutely in place. And the upper class is comfortably alienating the world from their “senior rug”. I'm not part of the upper class, but I'd like to think I'm close. But sometimes it doesn't feel like it. I reach out to many in the upper class and they don't respond. They don't respond on Twitter, Facebook, Google+ or even by email.

ngosi: This post may very well describe my behavior, too. I'm not criticizing others in as much as simply observing a change in the social media universe.

It's amazing. While these folks are writing books on the power of social media and telling their stories of the opportunities others gave them, they neglect to reach out a hand to the next person. I read many of their blogs and see tons of comments from dedicated followers that are retweeting, sharing and congratulating them on the great content… with no response from the pundit. None. Not a peep.

With the growth of this industry, I'm in no way stating that every request has to be answered – the numbers are simply too large. I, myself, have found it impossible to respond to every request. But I do try. If a conversation sparks on my social network and I know about it, I absolutely feel compelled to join the conversation. It's the least that I can do given that my social media network wouldn't have the authority if it wasn't for every single reader and follower.

I'm not going to name names, nor am I going to say it's everyone. There are plenty of exceptions. However, there are also plenty of social media rock stars that don't eat their own dog food. They go out and write books, speak and consult with major corporations – scolding them when they're not transparent nor aku. Mgbe ahụ ha na-akpọ ndị enyi ha ndị ọzọ dị elu ma soro ha kparịta ụka n'elu mmanya mmanya dị mma na ndagwurugwu steak - na-eleghara netwọkụ ha anya.

Don't believe the hype folks. If you're following one of these professionals, buying their books and going to watch them speak… take a few minutes out to review their activity. Do they follow their own guidance? Do they reply to freshman and juniors on their Facebook page? Do they retweet great comments from followers who have no following? Do they follow the conversations in their own blog's comments?

If they don't, go find someone who does! Pull the rug out from under them.

13 Comments

  1. 1

    Ọ bụrụ na m nwere ike ịsị na m kwenyere na ozi gị, echekwara m na ihe ị na-ekwu ga-abụ eziokwu nye ọtụtụ ndị ọrụ mgbasa ozi na ndị na-ede blọgụ mana m na-ewere onwe m dị obere na ụwa ịde blọgụ na enweghị m ihe ọ bụla mana ezigbo ahụmịhe na-eru ka ụfọdụ ndị agadi.

    Enwetara m nzaghachi site na ụfọdụ nnukwu ụmụ okorobịa dị ka Chris Brogan, Jason Falls, Scott Stratten, Dave Kerpen wdg.M edekwara m banyere Dave Kerpen na akwụkwọ ya ugboro ole na ole na ọ kesara ihe m dere na netwọkụ mmekọrịta ya.

    Site n'ahụmahụ m achọpụtala na ọtụtụ nnukwu ụmụ okorobịa na mgbasa ozi mgbasa ozi na-eme ihe ha na-ekwusa, nke nwere ike ịbụ ihe kpatara ha ji eme nke ọma.

  2. 4

    Douglas, Yikes! M olileanya na m na "ọjọọ agadi" Atiya. Achọrọ m iche na m na-esetịpụ aka, na-aza, ma na-ekere òkè. Onwere ndi m gha atule n’uzo? N'ezie. Enwere oge mgbe anaghị m etinye aka (ma ọ bụ enweghị ike) itinye aka. Dịka ọmụmaatụ, n'izu gara aga, anọ m n'ime ime obodo dị na Peru na Bolivia ma nwee oke ohere ịnweta webụ (naanị ihe dị ka elekere kwa ụbọchị). Nyaahụ m nọ n'ụgbọ elu ruo awa 10. Mgbe ụfọdụ, mgbe m kwusịrị okwu, aga m enweta tweets 200 ma ọ bụ 300 na arịrịọ enyi Facebook 50. Anaghị m eme ngọpụ, naanị na-ekwu ihe bụ eziokwu. Ma, m na-achọkarị ka ọ dịrị m mfe ịbịakwute m.

  3. 5

    @douglaskarr: disqus @ google-4e3cce4e05af3f9a841d921fe02f1ea7: disqus @mattso southern: disqus Nnyocha oma. M n'ezie na-ahụ ụfọdụ ndị agadi-akpụ "nanị klọb" na iru na newbie na ebumnobi abụghị ezi njikọ, kama na-enwe olileanya iji eriri ha na a "free" webinar na mgbe ahụ na-a ahịa pitch. Ihe a bụ, dị ka ndị nọ na akwa rịa elu, n'oge na-adịghị anya ha ga-aga n'ihu ma gbanwee, ma ọ bụ ha onwe ha ga-abụ onye emeriri emerụ na-emegharị akwụkwọ nke iri na abụọ.

    • 6

      Hụ echiche ahụ na "ịmegharị ọkwa nke iri na abụọ"! Enwekwara ihe atụ nke ndị ahụ si ụlọ akwụkwọ sekọndrị ka bi n'ụlọ, ịmịpụta gas, na ịtụgharị uche ụbọchị ha ịbụ kpakpando bọọlụ kachasị mma ọ ga-abụ maka ha.

  4. 7

    Nke a ọ bụ ihe ịtụnanya. Ndị na-ahụ maka njikwa na-ekwusa ike mgbanwe, mana ha bụ ndị kachasị agbanwe agbanwe. Eziokwu: ha ka na-emejuputa SAP otu ha si dị afọ 20 gara aga. Yabụ, "social media gurus" bụ naanị ndị na-ahụ maka ndụmọdụ. Chetakwa, onye ndụmọdụ bụ nwa okorobịa maara ụzọ 1,000 iji mee ịhụnanya, mana enweghị enyi nwanyị. (ngosi: Abụ m Onye Mmekọ na otu n'ime Big4)

    • 8

      N'okwu m ọ dịkarịa ala, abụghị m onye ndụmọdụ. M na-ede akwụkwọ, na-ekwu okwu, na-agba mbọ, na-azụ ụfọdụ ọrụ, ma na-anọdụ ala na bọọdụ ndụmọdụ. Agbanyeghị, kemgbe afọ 6, ọ dịbeghị ọrụ m mere.

  5. 9

    Enweela m echiche yiri nke ahụ, edere ya tupu .. ka 'ọnọdụ nwere ike ịdị iche'. Dị ka Matt Ahụwo m ma nwee ahụmahụ na 'ndị ọkachamara' na-eje ije okwu ha na dịka ị hụrụ ha .. ọ bụghị nke ukwuu. Elere m ole na ole n'ime ha ka ha kwuo, mana lee ka ndị ọzọ hapụrụ. Ichebara ndị na-eme ka okirikiri ahụ na-aga .. anyị nwere ike ịhụ ma ọ bụrụ na ndị ndụmọdụ anyị anaghị eme ihe ha na-ekwusa, ọ bụrụ na anyị azụrụ akwụkwọ ndị ahụ, gaa okwu ihu ọha, kwụọ ụgwọ ụgwọ ịgba ajụjụ, pịa bọtịnụ na akara baajị ma nọgide na-egwu egwuregwu ahụ. . Amaghi m ma oburu na ha apughi ime anyi .. onye na-azu ahia lezie anya?

    Ugbu a, uche m bụ m. Ana m agbalị ịghara ichegbubiga onwe gị ókè banyere ndị ọzọ, ihe m na-enweghị ike ịchịkwa. Aga m eme ihe m, rụsie ọrụ ike na ịmekwu ihe, na-eme m nke ọma, ndị ahịa m, my biz. FWIW.

  6. 10

    @douglas, ikekwe ihe ị na-ekwu bụ eziokwu, eleghị anya ọ mere gị, ikekwe "ndị okenye" ​​na-eru ọkwa iji zaghachi naanị mkparịta ụka a na-eme wih ụmụ nwoke ka ha na-agbakwunye uru… mana ntọala nke ihe ị na-ekwu na-ada ụda na-ezighi ezi. Nweta ọkwa dị elu na mgbasa ozi mmekọrịta anaghị enye gị iwu ịzaghachi ọ bụla post ma ọ bụ ikwu okwu, ma ọ bụ tinye na ederede nwere ike ghara ịgbakwunye uru. Na njedebe, ọ bụ ya mere ha ji nọrọ (na-agbakwunye ngwa nri na mkparịta ụka ahụ). Maka ụfọdụ ndị dịka David Meerman, ọ gaghị ekwe omume ịme ya (belụsọ ma ọ goro onye inyeaka).

    • 11

      Achọpụtawo m echiche nke inwe onye inyeaka. Ma ekwubiri m na ọ nweghị ụzọ m ga-esi mee ka onye ọzọ sonye aha m na mmekọrịta mmadụ na ibe m. Ụzọ adịghị. Ọ bụrụ na ọ nwere aha m na ya, edere m ya. Agwawo m ndị dị ka Guy Kawasaki na m hụrụ ihe ha na-eme n'anya kama ha ekwenyeghị na mgbasa ozi na ntinye akwụkwọ site n'aka ndị enyemaka.

  7. 12

    Nke mbu, ana m ekwuputa ma mesie ike mmụba na Social Media na onye na-eso ya "Onye na-eso ụzọ". Nke abuo, ụfọdụ ndị ahọrọghị iji nlezianya kpuchie bandwidth, posts, na igbe site na enweghị isi ịnakwere nkwupụta na "Retweets". N'ikpeazụ, nke a bụ ndụ. DO anataghị ihe nrite naanị maka igosi. Ezi njikọta na-arịọ nzaghachi; “Ditto -ads” adịghị.

  8. 13

    Douglas Marjorie Clayman dere banyere nke a n'ụzọ dị iche - otu ụdị ahụ. Anọ m na-anata njedebe nke afọ anọ gara aga ma na-eju m anya n'oge ahụ na ugbu a. Omume ha mere na ha kwekọghị n'ihe ha kwuru, amụtara m ngwa ngwa onye jupụtara ^ * (.

    Ọ na-ewute m mgbe ị hụrụ omume dị otu a, m wee kwuo whateva, lekwasịrị anya n'ihe m na-etolite maka azụmaahịa m. N'akụkụ ọzọ nke ọgbaghara a, amaara m usoro ọ bụla nke ụzọ, site na ịnye ndị na-ege ntị uru kwa izu - onye ọ bụla na-ege ntị anyị nwere maka #BBSradio sitere n'ije ije n'okwu m ọ bụghị n'ihi na A-lister kpalitere m ruo "ndị na-ege ha ntị. ”

    Enwere m ike ịgbagha ole na ole site na ịkekọrịta otu esi agwa m okwu n'azụ. Amụtara m ọsọ ọsọ, ha na-echegbu onwe ha banyere ọkwa ha mgbe mmadụ bịara dị ka onye maara ihe ka ha bụ na ọ bụ ihe ihere darn. Achọrọ m ịkwalite ndị gbara m gburugburu ma mara na anyị niile nwere ike itolite. Ọ naghị anara ibe ya ma ọ bụrụ na otu onye n’ime anyị enwee ihe ịga nke ọma, kama nke ahụ, ọ na-eme ka anyị niile nwee ọganiihu.

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