This week I've had some tough conversations with some businesses that I care deeply about. They know that I care because I've taken them to task and am holding them accountable. My network is my investment and where I get the most return on investment.
- Firlọ ọrụ teknụzụ m na-arụ ọrụ na-enweta ntị oge niile n'aka m. M mgbe niile report problems, ideas and kudos to their teams. For every person that complains, there are hundreds of others who will simply leave you and find another vendor. It's critical that, if you care about your solutions providers, you have the difficult conversations with them on what went wrong or why.
- There are several network tools and communities I belong to. Networking is exhilarating and exhausting. As a small business, my network is key to my success. Who I surround myself with reflects on my business and also brings in business. Some of my networks are selfless – always doing their best to push business into my lap. I feel indebted and always take opportunities to return the favor. Some are selfish, though, and only measure our relationship by what I've provided them.
Social media casts a huge net. I'm constantly evaluating where I should speak next, whether or not it should pay, or whether I should take the time and money out of my schedule to be there. I review platforms to write and promote on. I think about blogging versus video versus podcasting. I think about commenting on other sites and connecting with industry leaders. It's a lot of work.
As a consultant, I have very little ‘recurring revenue', so the majority of my income is accrued through selling my time. That means that every cup of coffee, phone call or email I'm responding to risks me losing income.
Ọchịchọ ịmata: Kedu otu anyị nwere ike isi rụpụta ọrụ ma ọ bụrụ na anyị ga-akwụ ibe anyị ụgwọ maka nzukọ ọ bụla anyị na ibe anyị na-enwe. Ọ bụrụ na m kpọọ gị ka ị haveụọ kọfị, ọ bụrụ na m ga-akwụ ụgwọ ego gị. M ka ga-akpọ gị ka ị coffeeụọ kọfị?
It's important that you evaluate your network on a constant basis to find out where you're investing and whether or not it will pay off. Business is business, of course. Be selfish about finding a selfless network. I would not be successful if it weren't for my key clients – Ngwakọta, ChaCha, Webtrends na Ozi Walker nọ na ndepụta ahụ. Site na "igodo", m na-ekwu ego ha nwetara;).
Ka m na-eche maka mmekọrịta ndị ahụ na otu ha siri malite, ha niile sitere na mmekọrịta mụ na otu onye ọchụnta ego - Chris Baggott. Ndị gị na mụ maara Chris maara na anyị nwere nkwanye ugwu dị ukwuu maka ibe anyị - na anyị abụọ na-eme ihe n'eziokwu na ibe anyị. Chris bụ onye nkwusa ozioma - na-agbasi mbọ ike ka ụlọ ọrụ ya pụta ìhè… nke nwere ike iyi ọdịmma onwe onye nanị. Ka m na-elele ihe ịga nke ọma m na ndị ahịa m, agbanyeghị, ha niile sitere na mmekọrịta mụ na Chris kemgbe ọtụtụ afọ.
Ebee ka ị si enweta ndị ahịa? Ebee ka ị na-emepụta ndu gị maka azụmahịa gị? Nye ka i ji nwee ihe ịga nke ọma? Na-eweghachi ihu ọma ahụ? You nwere ike iju gị ma ị chọpụta ya.
Ikpeazụ kwuru: This post is not meant to slight any of the other folks that are so critical to my business' success and growth. You know who you are! I only mean to shed some light that some of us don't truly evaluate and value the folks in our network for the actual business they provide. I think I've taken my relationship with Chris for granted and didn't recognize how important he was to me.