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Nghọta Accelerated: Nnwale Amụma maka Direct Mail

Tupu m gawa dijitalụ, arụrụ m ọrụ na akwụkwọ akụkọ na ụlọ ọrụ na-ezipụ akwụkwọ ozi. Ọ bụ ezie na akwụkwọ akụkọ enweghị ike ịnabata ma ọ bụ gbanwee oge iji jigide njikwa ego ha na-emefu mgbasa ozi, akwụkwọ ozi na-aga n'ihu na-ebute nsonaazụ dị egwu. N'ezie, m ga-arụ ụka na ọtụtụ mkpọsa ahịa ahịa na ozi ziri ezi nwere ike ịbawanye ntị - na-agbaji mkpọtụ dijitalụ Nke bụ eziokwu bụ na, mgbe m ga-enweta ọtụtụ narị ozi ịntanetị na ọkọlọtọ ịkụ m kwa ụbọchị, M ga-esi nnọọ ole na ole kpọmkwem ozi iberibe… na m na-ele ha niile.

Dị ka ọ dị n'ọtụtụ ndị na-ajụ ase, agbanyeghị, ozi ozigbo chọrọ mmụba na njikarịcha na-aga n'ihu. N'iburu ọnụ ahịa akwụkwọ ozi, ọtụtụ ndị na-ere ahịa enyefela n'aka ndị na-ajụ ase maka nke a ma kwaga na usoro dijitalụ na-adịchaghị ize ndụ. Ọ bụ ihe nwute… ebe na-eche ihu na ụfọdụ atụmanya a kasị mma rụzuru site na omenala ndị na-ajụ ase.

Gịnị ma ọ bụrụ na ịnwere ike ịnwale mkpọsa ozi gị na-akwụghị ụgwọ ahụ?

Quad / Graphics amalitela nyocha ikpo okwu nyocha nke na-eji nyocha amụma iji nwalee ngwa ngwa na usoro na-enweghị nzipu ozi anụ ahụ. A na-akpọ ya Ihe omimi ma ọ nwere ike nwalee ihe ruru 20 mgbanwe mgbanwe n'otu ngafe. Ọ na-eji ọkaibe onye ọ bụla matrix na-agwakọta igwe mmadụ na mmetụta uche ịkọ ihe ndị na-akpali mmadụ ime ihe na-enye.

Ná nkezi, Accelerated Insights enyerela ndị na-ere ahịa aka ịnapụta:

  • Otu pasent 18 ruo 27 bulie na nzaghachi udu
  • Dabere arụpụta na ụbọchị 60 vs. otu na afọ abụọ maka ule ọdịnala
  • A Mbelata pasent 90 na ule na-akwụ ụgwọ

A na-emezu ihe a niile na-enweghị izipu otu mpempe akwụkwọ ozi anụ ahụ. Ikpo okwu, nke a na-akpọ Accelerated Insights, na-ekwenye na amụma nnwale bụ pasent 97 ziri ezi (+//- 3 pasent), na-eme ka a rụpụta nsonaazụ nyocha na ule ndụ. Ndị otu ahụ etinyela ma nwalee usoro a n'ọtụtụ ụlọ ọrụ:

  • National Nchekwa onwe - Accelerated Insights buru amụma ịrị elu 23 percent na nzaghachi ọnụego, mmụba n'ezie bụ 25 pasent.
  • National Telecom - Belata usoro nyocha ya site na 55 pasent mgbe Accelerated Insights buru amụma ziri ezi nke ihe kachasị emetụta nzaghachi
  • Onye na-ere ahịa akpụkpọ ụkwụ pụrụ iche nke mpaghara - 32 pasent bulitere na nzaghachi nke gosipụtara usoro ntọala nke ụlọ ọrụ KPI ma ọ dịkarịa ala 200 pasent. Companylọ ọrụ ahụ tinyere ojiji nke Accelerated Insights persona matrix na ọwa ahịa niile
  • Nkwado Ndụ Ndụ Mba - Accelerated Insights buru amụma na pasent 18 na-ebuli na nzaghachi na mmụba ahụ bụ pasent 19

Nkọwa nke Accelerated Amụma Nkọwa maka Direct Mail

Douglas Karr

Douglas Karr bụ CMO Mepee ihe ọmụma na onye nchoputa nke Martech Zone. Douglas enyerela ọtụtụ mmalite MarTech aka nke ọma, nyere aka n'ịrụsi ọrụ ike nke ihe karịrị ijeri $ 5 na nnweta na ntinye ego nke Martech, ma na-aga n'ihu na-enyere ụlọ ọrụ aka n'imejuputa na imezi usoro ahịa na ahịa ha. Douglas bụ mgbanwe dijitalụ ama ama na mba ụwa na ọkachamara MarTech na ọkà okwu. Douglas bụkwa onye odee bipụtara nke ndu Dummie na akwụkwọ ndu azụmaahịa.

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