Taa, eROI wepụtara ọmụmụ na nyocha ha mere ihe karịrị ndị na-ere ahịa email 200. Echere m n'onwe m na nsonaazụ ya na-akụda - ihe na-awụ akpata oyi. EROI jụrụ ndị na-ere ahịa email ihe ha chere kacha mkpa. Lee nsonaazụ ndị a:
IMHO, I'm in total agreement with the top 2 items. Relevance and Deliverability are key… getting the right message to the inbox should be your key factors. Email design and content is your issue, Deliverability can be improved by working with a superior email service provider.
The bottom 3 show some terrible traits and point to key issues with Email Marketers today. Email Marketing should be ‘the right message' to ‘the right people' at ‘the right time'. It's great if you're focusing all your time on content, but are you also targeting that content to the right people through proper segmentation or dynamically generating content within an email based on your readers? Are you putting that email in their inbox mgbe ole it's going to have the most impact?
Advanced email marketers are noticing that transactional or triggered sends are a fantastic opportunity for marketing. There's a few reasons for this:
- Onye debanyere aha ahụ malitere nkwurịta okwu ahụ. (onye ziri ezi)
- The subscriber is expecting the response. Not only are they expecting it, they're demanding it! (the right time)
- A na-ezubere ozi ahụ na otu ihe omume ma ọ bụ ọdịnaya dị mkpa. (ozi ziri ezi)
- Ọ bụrụhaala na isi ihe nkwukọrịta bụ ịzaghachi onye debanyere aha gị, enwere ike itinye ohere dị iche na ozi ahụ na-enweghị ihe achọrọ maka njikọ nwepu aha (ozi azụmahịa bụ ma e wezụga CAN-SPAM.
Right Message, Right Now, Onye Dị Mma
Here's an example: I purchased a wireless router. In the confirmation email, I should be getting a message that confirms my sale, inserts my shopping information AND offers me Free Shipping if I would like to add a new wireless card for my computer with a call to action that the offer expires in 10 days. Perhaps there's an offer to add it to the current shipment if I order it within an hour!
N'ezie, nsogbu na-abụkarị na sistemụ ahụ na-akọwa ihe ọ bụ karịa ọ bụghị. Anyị nwere usoro nke na-eme ka ndị na-ere ahịa email gaa na oge ịkwụsị iji nweta akwụkwọ akụkọ ahụ karịa oge ịkwụsị iji ruo oke olu nke mmeghe, pịa na ntụgharị. Ya mere, ndị na-ere ahịa email na-eme ihe a gwara ha… ha mebisịrị ụfọdụ ọdịnaya nke na-anwa ịgbasi mbọ ike itinye na ndepụta ha niile ma ha enweta email ahụ site na njedebe.
Nsonaazụ ahụ dị njọ karịa, ka anyị na-aga n'ihu na-ejuputa igbe mbata, ndị debanyere aha na-akwụ ụgwọ obere nlebara anya overall to email messaging. I would encourage all Email Marketers to read Chris Baggott and Ali Sales' book – Ahịa Email site Ọnụ Ọgụgụ ịmụtakwu ihe.