We hear it all the time, “We're different”. And we often hear from marketers, “You're all the same”.
Ọ bụ nnukwu panel… niile anyị kwuru okwu ma anyị niile nwere netwọkụ dị iche na ndị ahịa. Jeb nwere kediegwu ụlọ ọrụ dabere na ọrụ ya na ndị ahịa hụrụ ya n'anya, Gail na-agba ọsọ mba, onye na-emepụta akụkụ ahụ ike dị elu, Brian na-eduga n'ụwa niile animation na mmepe shop, na George nwere premiere ngwaahịa branding gị n'ụlọnga. Largefọdụ buru ibu, ụfọdụ dị obere, ụfọdụ kwadoro, ụfọdụ ọhụrụ… na-eme mkparịta ụka (na obere ngosipụta nke arụmụka) mmeghe anya.
As we head into 2014, there were some finite take-aways that I believe impact every marketing leader – whether you're at an agency, a startup, or a large organization:
- Inbound marketing, social media marketing, and even content marketing isn't the be-all, end-all panacea of marketing. There's enweghị otu azịza gaa na nke na-egosipụta ozi gị, ebe ekwesiri ịnụ ozi gị, yana otu a ga-esi anụ ya. Companiesfọdụ ụlọ ọrụ ka na-adabere na ndị ahịa siri ike na akwụkwọ ahịa ngwaahịa ngwaahịa. Ndị ọzọ na-eme nke ọma na nnukwu mbọn na nkwalite.
- Ijikọ atụmanya ahụ na ngwaahịa ma ọ bụ ọrụ site na nnukwu akụkọ hasn't changed. Whether it was a company developing a traditional media strategy, or a company developing a series of animated shorts for online review… disseminating a story that connects emotionally with your audience is much the same now as it has been for decades.
- Ndị ahịa na azụmaahịa na-achọ ịzụrụ ihe ọzọ bụ nyocha na ntanetị and finding the information they need from their social networks and through distributed content. You can run, but you can't hide… companies who are not being honest will see the impact of their dishonesty. Perhaps not today, but someday.
Ka m na-ala, ihe batara m bụ na ọrụ niile anyị na-eme dịka ndị na-ere ahịa bụ otu ihe - mana ndị na-ege ntị na ụzọ anyị na-aga ebe ahụ dị iche. Jeb nwere ike inyere aka ịzụlite obodo nke na-eme ka akụkọ ahụ gaa ahịa, George nwere ike ịzụlite ya n'ozuzu ika na ngwaọrụ ịkọ akụkọ, Gail nwere ike ịmepụta ngwaahịa ahụ akwụkwọ na nkesa ịkọ akụkọ ahụ, Brian ga-atụgharị na n'ụzọ nkịtị maa atụ akụkọ.
Onye ọ bụla nke anyị Filiks nwere dị iche iche ndị mmadụ, oge ụlọ, na ego… ma anyị niile na-elekwasị anya na-measurable azụmahịa nsonaazụ anyị ahịa. Ọ bụghị anya anya! Nnweta, njigide na ịchụpụ ndị ahịa bụ etu ndị ahịa siri ike na-atụle ọganiihu ha.