Nkọwa nke teknụzụ bụ:
ihe gbasara sayensi na ahia ma obu ulo oru
Nwa oge gara aga, ajụrụ m, “Ọ bụrụ na ngalaba IT gị na-egbu ihe ọhụụ“. Ọ bụ ajụjụ kpatara nzaghachi! Ọtụtụ ngalaba IT nwere ikike igbochi ma ọ bụ mepee ọhụụ… ngalaba IT ọ nwere ike igbochi ma ọ bụ mee ka nrụpụta ọrụ na ire ahịa pụta?
Taa, enwere m obi ụtọ izute Chris site na Ngwakọta. Ọ bụ mkparịta ụka na-ekpo ọkụ ma anyị merụrụ ahụ na-aga ihe dịka nkeji iri anọ na ise gafere ebe anyị chọrọ.
One of the interesting pieces of the conversation was discussing who owned the decision to purchase a platform or SEO services. We both sighed when that decision fell into the hands of an IT representative. I'm in no way trying to disparage IT professionals – I rely on their expertise on a daily basis. De blọgụ maka SEO bụ atụmatụ maka inweta ndu… a ahia oru.
However, it's intriguing that an IT department is often put in charge of a platform or process that determines business results. Too many times, I see business results (innovation, return on investment, ease of use, etc.) taking a backseat in the purchasing decision.
In selecting us as their corporate blogging platform, it's often the IT department that believes that they can implement a free azịza maka ịde blọgụ. A blog bụ blog, nri?
- Echefula ya that the content isn't optimized
- Echefula ya that the platform isn't secure, stable, maintenance-free, redundant, etc.
- Echefula ya that the platform isn't scalable to millions of pageviews and tens of thousands of users.
- Echefula ya na ụlọ ọrụ wuru ya jiri ọtụtụ narị puku dollar na nyocha na mmepe iji hụ na etinyere usoro kachasị mma na nnabata njikwa ọchụchọ.
- Echefula ya na interface onye ọrụ dị mfe maka onye ọ bụla iji, na-enweghị mkpa ọzụzụ kpụ ọkụ n'ọnụ.
- Echefula ya na sistemụ na-akpaghị aka ka ọ nweghị ihe ọmụma banyere mkpado na nhazi dị mkpa.
- Echefula ya that our staff monitors our clients' progress to ensure their success.
- Echefula ya na ikpo okwu na-abịa na nkuzi na-aga n'ihu iji nyere ndị na-ede blọgụ aka ịzụlite nka ha ma mee ka nloghachi ha na itinye ego na oge.
With SEO, it's often the same argument. I've even been on the opposite side of the SEO argument, telling you that you don't need an SEO expert. Jeremy chetaara m post a!
Ihe m kwuru bụ na ọtụtụ ụlọ ọrụ enweghị Nchọpụta njin ọchụchọ ma na-efu ọtụtụ okporo ụzọ dị mkpa. Ọ bụrụ na ha mere kacha nta, ha nwere ike ọ dịkarịa ala tinye ebe ahụ mara mma ha jiri $ 10k n'ihu ndị ọbịa ole na ole. Edere post a maka ọtụtụ ụlọ ọrụ ndị na-enweghị asọmpi na enweghị njikarịcha… ọ bụ arịrịọ ka opekata mpe.
For companies in competitive industries, though, 80% optimized isn't even close. 90% isn't enough. To get a #1 ranking on a highly competitive term requires the expertise of one of a handful of companies in the world. If you're in an even moderately competitive search engine results page, your IT department isn't going to get you to #1. You'll be lucky if they even get you on the first page of results.
You wouldn't put your IT department in charge of your sales team, yet you'll put them in charge of a technology that could prevent your company from getting sales. If you're going to apply technology practically… make sure you fully investigate the opportunities and advantages before you think you can do it alone!