Tozụ ahịa na Ebumnuche, Ọ bụghị Anya Anya

ọdịnaya na ebumnuche

nku anyaOld akwụkwọ ahịa dị ka mgbe niile ga-esi nghọta-na-na ọnụ ọgụgụ nke anya anya. I've always been a database and direct marketer, so I liked getting the nri anya n'anya kama ịkwanye mgbasa ozi n'ihu ha niile.

Ndị ọchụnta ego dị ka ibe akwụkwọ edo edo na-achọ igosipụta ọnụ ọgụgụ buru ibu, kwa. M na-agụ otu ugboro na 87% nke ọnụọgụ ndị US jiri Yellow Pages na 2007. Mgbe ị na-agụ mbipụta dị mma, echere ya site na nyocha ekwentị. Enwere ọtụtụ ajụjụ achọrọ ịjụ mgbe mmadụ tụbara nnukwu nọmba na ịchọrọ gị, dị ka:

  • Kedu oge nyocha ekwentị emere?
  • Gịnị bụ ọnọdụ igwe mmadụ ndị e nyochara?
  • Ugboro ole ka agbanwere site na Yellow Page ojiji?
  • Kedụ nkezi nke nkwụghachi na ntinye ego maka onye mgbasa ozi Yellow Page?
  • What demographic did those people reach? Does it match my company's target demographic?
  • What's the definition of -ABỤ?

Ileghara ọnụ ọgụgụ buru ibu anya, ihe akwụkwọ edo edo nwere maka ya bụ nzube. Mgbe onye ọrụ mepere Yellow Pages, ha nọ na ozi na ozi ahụ ga-eduga na njikọ aka na onye mgbasa ozi ahụ.

Ngwunye ọchụchọ na-enye ụfọdụ n'ime ike nzube. If I search for “best mp3 player”, chances are that I'm going to review and eventually purchase what I'm looking for. This is why so many azụmahịa na-ede blọgụ - iji nye ngwaahịa na ọrụ ha nnukwu ntinye igwe maka igwe okwu maka etu ndị ahịa na azụmaahịa si achọ ha.

Peeji Yellow Peeji (IYP) dị obere. Akwụkwọ ndekọ aha azụmaahịa ndị a gosipụtara ma ntinye igwe nchọta na ọnụ ọgụgụ dị ukwuu. Nkwenkwe m bụ na IYP na-atụgharị ikike maka ndu iji jikọọ azụmahịa gị n'ihi na ha nwere:

  1. search
  2. Choo akwukwo
  3. Nyagharịa ndekọ
  4. Họrọ saịtị gị site na ndekọ na
  5. Nyagharịa gị na saịtị
  6. Tọghata

When you purchase for placement in an IYP, you're letting the IYP be the owner and gateway to your business rather than your own website. Additionally, the searcher can't simply just Search, ala na tọghata - ha nwere ịnyagharịa ndekọ. Ọtụtụ ndị na-azụ ahịa na azụmaahịa na-efunahụ ntụgharị site na ịpị 1 pịa tere aka.

Ọdịnaya na Ebumnuche

ewere nzube into consideration, and not the big numbers, businesses need to be skeptical about social networks, too. I see a lot of folks speaking about successfully gaining business through Facebook. I don't doubt there's an opportunity for commerce there; but I do have doubts as to a visitors nzube iji zụọ ihe.

Na nkenke, zere mkpuchi ahụ ma bute ụzọ itinye aka n'ịzụ ahịa ịntanetị ebe ebumnuche na ohere kachasị:

  • Malite na ntinye ntinye nke igwe nyocha - site na ịchekwa ụlọ ahịa gị n'ịntanetị ma ọ bụ iburu ụlọ ọrụ ịde blọgụ.
  • Mepụta ọdịnaya ahụ site na ndị na-ajụ ọhaneze ndị ọzọ.
  • Na-arụ ọrụ na upsell na njigide atụmatụ ndị na-etinye email Marketing na Mobile Marketing.

5 Comments

  1. 1

    The article didn’t say exactly, but I’d be willing to bet that this survey only covered HOME telephones. Obviously it excludes the kind of people who don’t have home telephones or don’t care to take such surveys. I think that significantly changes the end result of the survey.

    • 2

      I agree with you James. I’m always leary of ‘telephone surveys’ since so many in the online demographic either don’t have a home phone, don’t answer their home phone, or they’re actually at work during the hours the survey is completed.

  2. 3

    Echere m na m nwere ike ịza ajụjụ gị gbasara usoro eji eme nyocha ekwentị ekwentị.

    A na-agba ajụjụ ọnụ kwa ụbọchị n’afọ ma e wezụga Afọ Ọhụrụ, Ekele na ekeresimesi.

    Ntughari uche nke ejiri mee bu oku onu ogugu nke putara na akara ekwentị ọ bụla nwere ohere nha nke a hoputara maka nyocha a. Usoro a na-ebute ihe nlele nke enwere ike ịbelata ndị okenye US niile.

    86% nke ndị kwuru na ha zoro aka na ibe edo edo kwuru na ha azụlarị ma ọ bụ na-ezube ime ya.

    The nkezi nloghachi na ego si obodo ngosi mgbasa ozi bụ $ 13 nke revenue maka ọ bụla $ 1 nke ego.

    Because of the way the survey is administered, the demographic profile reached mirrors the U.S. adult Population. The typical Yellow Pages user tends to be 25-49, college grad, HH income> $60K, family size >4, Moved 3+ times in past year, and lived at their current location under one year.

    Nkọwa nke onye ọrụ bụ onye mepere ndekọ ma lelee otu ma ọ bụ karịa mgbasa ozi.

  3. 5

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