Ihe dị ka afọ atọ gara aga, mụ na Adam Small nọdụrụ n'ụlọ ahịa kọfị anyị kachasị amasị anyị ma ọ na-ekwupụta etu ndị na-enye ọrụ email siri ike ga-esonye. Arụrụ m ọrụ na ExactTarget dị ka onye na-ahụ maka njikọta ihe m maara nke ọma ihe ịma aka dị iche iche. Adam na nwunye ya tọrọ ntọala Mara ihe, a ezigbo ụlọ ahịa na-ere ahịa nke toro ma na-ezipụ ọtụtụ iri puku ozi ịntanetị kwa izu. Nsogbu bụ na ndị na-enye ọrụ email (ESP) na-adịkarị ka ọ na-ewuli atụmatụ njikọta ha na ịchọrọ ma ọ bụ dị ka ihe echebara echiche na njirimara onye ọrụ ha.
We started digging and doing some research and found that there were several bulk email providers out there, even Amazon had started one, but the price and the complexity simply weren't worth it. As email marketing was becoming a priority of the users that Adam had, he was becoming more and more dependent, spending more, and becoming more discouraged. So he decided to begin building his own! About a year later, Adam's platform was sending out of his own MTA (Mail Transfer Agent). Adam built his own bounce management and click tracking on top of it as well! And his deliverability was on par with all of the platforms he had previously worked with.
N'oge ahụ, anyị malitere ịtụgharị uche etu anyị ga-esi jiri akụrụngwa ndị ọ kwadebere maka ọhaneze. Na Martech Zone's subscriber growth growing to 100,000 subscribers, we were spending quite a bit of money on our email vendor and weren't too happy, either. We had to manage two systems, one for writing content and one for managing subscribers and content. Why couldn't we just run it all from WordPress?
Anyị nwere ike… na WordPress abịawo ogologo ụzọ n'afọ ndị ahụ. Igodo nke ohere bụ mgbakwunye nke ụdị post post. Omenala post ụdị nyeere anyị aka ịme ụdị a na-akpọ email na iji ndabara ọdịnaya management na templating usoro iwu email. Adam weghaara ya akụrụngwa nke enwere ike ịkachasị maka scalability, anyị wee rụọ ọrụ na ngwa mgbakwunye ahụ! Yabụ, onye ọrụ nwere ike iji ngwa mgbakwunye mepụta ma jikwaa ọdịnaya ahụ, yana CircuPress nwere ike ijikwa izipu, nyocha, njikwa ibiaghachi, njikwa ndenye aha na ọrụ ndị ọzọ.
Since we both had day jobs, the plugin took its toll. Adam worked on it, I worked on it, Stephen rewrote it, and we tested, tested, tested and tested more and more. We submitted the plugin to WordPress last week and they provided some great advice. Last week, Adam rewrote some key portions of the templating and we submitted again on Friday. It didn't take long before we got the news we wanted… WordPress approved CircuPress. We believe we're the only email service provider built specifically for WordPress!
We've added some very unique features. The plugin has integrated subscription form widgets, shortcodes and functions. The plugin automatically publishes your emails on your site – so your online view is right on your own site! Daily and weekly emails are automated and go out whenever you have new content. A really cool feature is that embedded videos are replaced with screenshots and play buttons so the half of email clients that don't play images still allow the reader to click the video to play it. More features are coming around the corner for that!
Ike gwụrụ gị na ndị na-ere ahịa email dị oke ọnụ ma chọọ iji mejupụta ọdịnaya gị n'ezie? Banye maka CircuPress today! We're already converting subscribers on this blog over to CircuPress… be sure to subscribe and you'll see how great they look.