Naanị n'ihi na ị nwere ike…

Afọ ole na ole gara aga mgbe Bluetooth kụrụ ahịa, e nwere mkpọtụ na ụlọ ọrụ mgbasa ozi. Kedu otu ọ ga-adị ma ọ bụrụ na ị nwere ịrị elu na ekwentị gị mgbe ị nọ nso nke ngwaahịa, ọrụ ma ọ bụ azụmaahịa ahụ? Apụrụ m ịhụ ndị mgbasa ozi na-asọ asọ ugbu a!

bluetooth mgbasa oziNke a bụ ihe oyiyi m hụrụ na Pọtụfoliyo saịtị nke ahụ na-akọwa usoro ahụ.
Ka mmadụ na-abịa n’otu ebe a na-akpọsa mgbasa ozi, ekwentị ejiri Bluetooth rụọ ọrụ na-egosipụta ozi maka mgbasa ozi.

Ka a sịkwa ihe mere ndị mgbasa ozi ji asọ mmiri - ị nwere P nke anọ nke ịre ahịa niile n'otu: ngwaahịa, ọnụahịa, nkwalite na ebe! IMHO, ị na-efu 'P' nke kachasị mkpa ma ọ bụrụ na ị chọrọ!

Ọnụ ọgụgụ mgbasa ozi nke ọtụtụ ndị America na-ahụ kwa ụbọchị agbawawo ruo na nnukwu 3,000 ozi kwa ụbọchị. Ọtụtụ, n'eziokwu, na anyị atụkwasịla verbiage na akwụkwọ ọkọwa okwu anyị maka ozi achọghị - bido na email ma ugbu a a nabatara ya dịka mgbasa ozi na-emetụta - SPAM.

Ndị America na-arịa ọrịa na ike gwụrụ. Anyị manyere gọọmentị anyị ime ihe banyere ya, mepụta ya Kpọọ ndekọ na CAN-SPAM Mee ihe gabiga ozi ịntanetị achọghị. Ihe omume CAN-SPAM, dị egwu, emeela naanị adịgboroja adịgboroja n’aka ndị spammers ma sie ike karị na emailers.

Kwụsị iziga m! Kwụsị ịkpọ m na nri abalị! Kwụsị! Ọ bụrụ na m chọrọ ngwaahịa gị ma ọ bụ ọrụ gị, m ga-ahụ gị! Aga m ele gị anya n'ịntanetị. Aga m ajụ ndị enyi m maka aro. Aga m agụ blọgụ gbasara gị.

Ahịa Bluetooth abanyeworị. Michael Katz edeela ahịrịokwu a, Mgbasa ozi, na-akọwa omume nke asọmpi gị na-akụ gị ozi asọmpi mgbe ị nọ nso asọmpi ahụ. Chei! Cheedị ịzụ ụgbọ ala ma nweta ozi site na Bluetooth site na ndị na-ere ahịa na-eso ụzọ na-agwa gị ka ị bịa ozugbo maka $ 500 ego!

Mgbasa ozi dị ọtụtụ dị ka nje (n'ụzọ ndị ọzọ karịa otu!). Ka ndị ahịa na-ekpughere nje na-ebuwanye ibu, ikike ha nwere iguzogide nje ahụ na-abawanye ruo mgbe ha mechara chefuo ya. Ka mgbasa ozi na-akawanye njọ, ndị na-azụ ahịa na-eguzogide ha. Nọgide na-agbaso usoro mgbasa ozi ndị ọzọ na-akpali akpali na ị ga-emerụ onwe gị ahụ - yana ụlọ ọrụ ahụ.

Gịnị kpatara ndị mmadụ ji eme ya mgbe ahụ? N'ihi na ọ na-arụ ọrụ! Maka mmadụ 1,000 ị nwere ike izipu ozi maka $ 500, 5 nwere ike ịzaghachi. ROI na nke ahụ maka ịkwanye ozi Bluetooth dị na puku kwuru puku. Na ndị iwe ị na-ewe iwe agaghị azụta n'aka gị, agbanyeghị onye na-eche?

Nsogbu bụ na nke a bụ ahịa dị mkpirikpi na-aga mgbe nsonaazụ ozugbo na enweghị usoro ogologo oge. Mmebi nke ị na-eme siri ike ịlele n'ihi na ọ na-emetụta nsonaazụ dị ala n'okporo ụzọ ahụ. Site na mgbe ahụ, VP gị nke Ahịa ma ọ bụ Mgbasa Ozi nwere ike ịgafe ma na-ackingụ azụmaahịa ha ọzọ n'okpuru.

Isi okwu bụ na ọ bụrụ na ị nyeghị 'P' nke ise - Ikike - ụfọdụ ntị, ị ga-enwe ike imebi ahịa gị ogologo oge. N'ikwu ya n'ụzọ ọzọ, naanị n'ihi na ịnwere ike iji teknụzụ push dị ka nke a, ọ pụtaghị na ị kwesịrị.

Aga m apụ apụ ma kwuo na nke a bụ ụdị mgbasa ozi sitere na teknụzụ, ma ọ bụghị nke ọzọ. Ndị guzobere Bluetooth adịghị anọdụ ala otu ụbọchị wee sị, “Nwoke, ọ dị m ka ya bụrụ na anyị nwere ụzọ anyị ga-esi mee ka mgbasa ozi gaa na ekwentị ka mmadụ na-agafe!”.

7 Comments

  1. 1

    Ọ bụ naanị otu ihe atụ nke ka ọtụtụ ndị si etinye oge dị ukwuu na-eche banyere otu ha nwere ike isi nweta uru karịa maka achịcha dị adị ma bụrụ onye amụrụ banyere onye ọ bụla ọzọ, kama otu ha nwere ike isi tinye uru dabere na ihe ndị ọzọ chọrọ n'ezie.

    Ndị mmadụ na-eme nke a oge niile tupu ụbọchị ejikọtara na Internetntanetị ọ fọrọ nke nta ka ọ pụta ìhè. Ugbu a n'ihi na ọ dị ntakịrị ntakịrị ịmịnye ọchịchọ mmadụ iwepu ọnụọgụ ọnụọgụ mmadụ ole anyị bara uru ebe, belụsọ ihe gbanwere. anyị niile ga-anọ n’okpuru nrụgide oge niile wee wulie elu nke na ihe ga-akwatu n’ụzọ anyị na-enweghị ike iche n’echiche.

    OTOH, and here’s my hope, that people start to realize that no only does injecting value give them good karma, it will also gets them much better returns over the long haul. Will people actually become that enlightened? Only time will tell…

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  4. 4

    Dịka onye na-ezigara gị ozi, a na-ajụkarị m ma ọ bụrụ na ihe dị ka email, na ozi ederede ugbu a, emerụọla akwụkwọ ozi ozugbo. Ọ bụghị Ọ bụrụ na ihe ọ bụla, ọ na-eme ka ọ bụrụ ewu ewu karị, n'ihi na ọtụtụ mmadụ ka na-achọ ịnweta ozi ngwaahịa na ụgwọ ọhụụ site na ozi, karịa email.

    Agbanyeghị, anyị adịghị ahụkebe na ụlọ ọrụ nzi ozi, n'ihi na anyị na-agba ndị mmadụ ume ka ha belata ọnụọgụ ozi izipu ozi ha na-ezipụ. Achọghị m ka ndị mmadụ na-ezipụ ọtụtụ ihe nye ọtụtụ ndị anaghị achọ inweta ya; Achọrọ m ka ha zigara ndị nwere ike ịzụta, obere mmasị karịa ha, na enweghị ike itinye envelopu ha na-enweghị ele ya anya.

    M dere banyere adịghị akpọ anatara na blog nke m

  5. 5

    I’m rather surprised at the seeming short-sightedness of this article and most of the comments. No, the good people at Bluetooth weren’t sitting around trying to devise alternate methods of advertising when they created their product. But then again I’m sure the inventors of television and radio weren’t trying to do that either. Yet somehow, decades later, it is a widely accepted medium for marketing.

    If you really think about it, Bluetooth marketing is more permission based than TV, radio, and print. You don’t have a choice most of the time when viewing ads from big media, but every single Bluetooth device out there will prompt you for approval before receiving any content (as your illustration clearly points out). And what if you don?t want to be prompted at all? Great! Simply disable Bluetooth on your device, or set it to ?invisible? mode.

    Now we all know that big media is a sick and/or dying industry, and I agree with your assessment of advertising being like a virus. People are sick of seeing stupid messages from companies they?re not interested in? and on now on my mobile? Outrageous! But where would we be if we let old ideas kill the new ones? Of course we don?t want traditional advertisements on our mobile. That would do to this new medium what it did to the old ones. But if I?m sent a ringtone, an advergame, or a cool screensaver? pssh sure, hook me up. That?s the greatest part about these new technologies: the choices for content are virtually boundless. As Mike Schinkel pointed out, these industries only need to be educated on how to inject value. If marketers keep that in mind and distribute engaging and interactive content, not just a 10% off coupon for Starbucks, then they are doing their job. If things are kept relevant and interesting, I think it?ll help their industry and their company, not hurt it.

  6. 6

    Ndewo, ọ dị ugbu a ka m na-eji LightBluetooth Light na I enweela ezigbo echiche banyere ngwanrọ ahụ. M na-eji demo vesion ma na-atụle ịzụta ikikere $ 99.
    Ha nyekwara m 25% ego coupon maka ndenye ọpụpụ Google? Blue4less?
    Maka ama ndị ọzọ, saịtị ha dị http://www.areabluetooth.com/en/

  7. 7

    Ndewo Douglas,

    M mepụtara a post banyere 6 'P si na bluetooth proximity marketing part n'ike mmụọ nsọ site a post. M na-eche permssion fọrọ nke nta ka a na-agụ n'echiche na ị chọrọ igbu ihe ọ bụla mkpọsa n'ụzọ ziri ezi na dị na kasị mma omume.

    Site na ahụmịhe ahụrụ m 'P' kachasị mkpa na mkpọsa nnọchiteanya na-ekwe nkwa. Enyerela m ụfọdụ ọgụgụ iji gosipụta nke a.

    http://some-spot.blogspot.com/2009/01/what-others-think-about-proximity.html

    Ezi echiche

    uto

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