N’ezie, N’ezie, Achọrọ M Jiri Ihu Igwe Gị… Ma…

iwe iwe

This week, a vendor from a sweepstakes platform got a hold of me. We've had an on and off relationship with the company for a few years now. I've seen demos on how to use their software; they ‘ve got a pretty simple templated interface, and tons of integration capabilities. It looks like a promising platform.

Anyị chọrọ ka ramp ngwa anyị na-ebudata ngwa ngwa kemgbe Bluebridge did such a fantastic job on our mobile app. We're going to round up some great gifts, including some Apple devices, cash, and other prizes.

Because we're going to put some time and effort behind the sweepstakes, we want to ensure that we do an excellent job of it. If you're a platform where users run sweepstakes, surely you can provide some good examples and best practice guides on how to launch a successful campaign. Since mobile apps are center to many online sweepstakes, I'd assume that there are some great examples out there of mobile app sweepstakes with this provider.

Nope.

Banyere m na ogbako ogbako anyị taa, ndị ahịa ire ere bidoro, "Ya mere, gịnị ka ị na-achọ iji nweta asọmpi asọmpi gị?" Iche - n'ihi na edere m ya tupu ịhazi oge a na ihe anyị chọrọ iji nweta. Achọrọ m ịtụle omume kachasị mma na-agba ọsọ na-agba ọsọ n'elu ikpo okwu ya iji rata ndị mmadụ ibudata ngwa mkpanaka anyị.

So, I repeat the need, and he responds, “Well, our templates are all pre-made, so it's easy for you to customize the campaign however you'd like.”

Ugh.

I let him know that I'm well aware that I can customize the sweepstakes however I'd like… but what I'm looking for are some tips, tricks, and best practices for developing the strategy behind the campaign. I need to understand ihe a ga-eme tupu m iwe iwe ikike maka ngwanrọ nke ga-eme ya.

Sọftụwia dị ka ndị na-enye ọrụ Biko Leba anya

Anyị dere n'oge na-adịbeghị anya banyere àgwà nke ndị ahịa na-eguzosi ike n'ihe na-achọ ahịa ha representatives. Guess what? It's not a demo. It's showing us that you have the expertise to provide me with the information I need to be successful with your products or services!

If your response is “uhhh”, I'm gone.

I'm not sure what's more important to any company's marketing efforts. We've developed whitepapers for every single one of our clients to show their prospects and customers how to successfully use their products or services. This should be the first step in any company's Ọbá akwụkwọ ọdịnaya!

Whether it's a whitepaper, explainer video, or even a series of blog posts – get started now. If you need help, ụlọ ọrụ m ga-akụpịa ya maka gị. Anyị na-elekwasị anya na ọdịnaya mbụ nke na-eme ka ndị ahịa anyị dị ka ikike ma na-eme mgbanwe ha.

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