Ụdị Ahịa Digital & Amụma

Marketingdị ahịa Digital Digital na amụma

Nlekọta anya nke ụlọ ọrụ mere n'oge ọrịa na -akpaghasị usoro ọkọnọ, omume ịzụ ahịa, yana mbọ ahịa anyị jikọtara na afọ ole na ole gara aga.

N'uche nke m, mgbanwe ndị ahịa na azụmahịa kacha ukwuu mere na ịzụ ahịa n'ịntanetị, nnyefe ụlọ, na ịkwụ ụgwọ ekwentị. Maka ndị na -ere ahịa, anyị hụrụ mgbanwe dị egwu na nloghachi na itinye ego na teknụzụ azụmaahịa dijitalụ. Anyị na -aga n'ihu na -eme karịa, gafee ọtụtụ ọwa na ndị na -ajụ ase, yana ndị ọrụ pere mpe - na -achọ ka anyị dabere na teknụzụ iji tụọ, tụọ, ma gbanwee otu anyị na digitally. Uche nke mgbanwe anọwo na akpaaka nke ime na ahụmịhe ndị ahịa na mpụga. Ụlọ ọrụ ndị nwere ike ịtụgharị na imeghari ngwa ngwa hụrụ mmụba pụtara oke na oke ahịa. Ụlọ ọrụ ndị na -agbabeghị ka na -agbasi mbọ ike ka ha nwetaghachi òkè ahịa ha furu efu.

Ịmeghe usoro ahịa ahịa dijitalụ nke 2020

Ndị otu nọ na M2 On Hold awụpụla data wee mepụta infographic na -elekwasị anya na usoro 9 dị iche iche.

Ahịa dijitalụ na-agbanwe mgbe niile dịka ọ bụ otu n'ime ụlọ ọrụ na-agba ọsọ ọsọ ọsọ n'ụwa niile. N'agbanyeghị nke a, usoro isiokwu na -apụta wee gosi anyị isi ike na -anya ahịa. Blọọgụ a na -eji ntuziaka ntụnyere infographic weghachite amụma amụma nke 2020. N'akụkụ ọnụ ọgụgụ na eziokwu, ka anyị lelee usoro itoolu nke ọnwa iri na abụọ gara aga n'ofe nyiwe, teknụzụ, azụmahịa, na mmepụta ọdịnaya.

M2 Jidere, Usoro Mgbasa Ozi Dijitalụ 9 nke 2020

Marketingdị ahịa Digital Digital

  1. Mkparịta ụka akpaaka nke AI kwadoro – Gartner projects that chatbots will power 85% of consumer service interactions and consumers are adapting well, appreciating the 24/7 service, instant response, and the accuracy of simple answers to questions. I’d add that sophisticated companies are adopting chatbots that seamlessly transition the conversation to the appropriate person internal to remove frustration with the experience.
  2. Personalization - Gara ụbọchị ndị ahụ Ezigbo %% Aha mbụ %%. Modern email and text messaging platforms are providing automations that include segmentation, predictive content based on behavioral and demographic data, and incorporating artificial intelligence to test and optimize messaging automatically. If you’re still using batch and blast one-to-many marketing, you’re missing out on leads and sales!
  3. Ecommerce nwa amaala na Social Media - (A makwaara dị ka Azụmaahịa Ọha or Ịzụ ahịa ụmụ amaala. Fọrọ nke nta ka usoro mgbasa ozi ọhaneze ọ bụla (kacha nso nso a TikTok) na -ejikọ ikpo okwu ecommerce n'ime ike ịkekọrịta mmekọrịta ha, na -enyere ndị ahịa aka ire ndị na -ege ntị ozugbo site na nyiwe mmekọrịta na vidiyo.
  4. GDPR na -aga Global - Australia, Brazil, Canada na Japan agafelarị iwu nzuzo na iwu data iji nyere ndị na -azụ ahịa aka nghọta na ịghọta ka esi echekwa data nkeonwe ha. N'ime United States, California gafere ule Iwu nzuzo nzuzo nke ndị ahịa California (CCPA) na 2018. Ụlọ ọrụ aghaghị ime mgbanwe ma were nchekwa zuru oke, idebe akwụkwọ, nghọta, na njikwa ndị ọzọ na nyiwe ịntanetị ha na nzaghachi.
  5. Nchọta olu - Ọchụchọ olu nwere ike were ọkara nke nyocha ịntanetị niile yana nyocha olu agbasawanye site na ekwentị mkpanaaka anyị gaa na smart ọkà okwu, telivishọn, ụda ụda na ngwaọrụ ndị ọzọ. Ndị na-enyere aka mebere na-akawanye nke ọma na nsonaazụ dabere na ọnọdụ, nke ahaziri iche. Nke a na -amanye ndị azụmaahịa ka ha jiri nlezianya debe ọdịnaya ha, hazie ya, ma kesaa ya ebe ọ bụla sistemụ ndị a na -enweta.
  6. Vidio Ogologo - Ntinye uche dị mkpirikpi bụ akụkọ ifo na -enweghị isi nke nwere ike mebie ndị na -ere ahịa nke ukwuu kemgbe ọtụtụ afọ. Ọbụna m dara ya, na -agba ndị ahịa ume ka ha rụọ ọrụ na mmụba nke ozi. Ugbu a, a na m adụ ndị ahịa m ọdụ ka ha jiri nlezianya hazie ọba akwụkwọ ọdịnaya dị mma, ahaziri nke ọma, ma nye nkọwa niile dị mkpa iji gwa ndị na-azụ ahịa. Vidiyo adịghị iche, ebe ndị na -azụ ahịa na ndị na -azụ ahịa na -eri vidiyo gafere nkeji iri abụọ n'ogologo!
  7. Ahịa Site na ngwa ozi – Because we’re always connnected, timely messaging of relevant messages can drive increased engagement. Whether it’s a mobile app, browser notification, or in-site notifications… messaging has taken over as a primary real-time communication medium.
  8. Eziokwu gbara ọkpụrụkpụ na Ezigbo Ọdịdị - AR & VR are being incorporated into mobile apps and full browser customer experiences. Whether it’s a virtual world where you’re meeting your next client or collectively viewing a video… or a mobile app to see how new furniture will look in your living room, companies are building exceptional expeirences available right from the palm of our hand.
  9. Amamịghe echiche - AI and machine learning are helping marketers automate, personalize, and optimize customer expeirences like never before. Consumers and businesses are growing weary of the thousands of marketing messages that are getting pushed at them every day. AI can help us deliver more powerful, engaging messages when they’re most impactful.

N'ime infographic dị n'okpuru, chọpụta usoro isi okwu itoolu site na 2020. Akwụkwọ ntuziaka a na -ekpughere otu ọnọdụ ndị a si emetụta ahịa na ohere uto ha na -eweta ugbu a. 

Marketingdị ahịa Digital Digital na amụma

11 Comments

  1. 1

    O doro anya na blọọgụ gị bụ nnukwu isi iyi nke ihe ngosi dị ịtụnanya. Nakwa, ederede ederede ọ bụla nke blog gị bụ nke edepụtara ede ma debe ya nke ọma.
    Daalụ maka ịkekọrịta ihe ọmụma nke ihe ọmụma!

  2. 2
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  4. 4

    Ee, Eziokwu bụ na Kwa afọ m na-anwa ịtụkwasị echiche m n'ihe m na-ekwu banyere ihe ga-atọ m ụtọ
    ma dị mkpa na apụl nke atụmatụ azụmahịa na ecommerce maka afọ ahụ
    n'ihu.

  5. 5

    N'ezie, ezigbo ihe ọmụma. Nke a bụ n'ezie ọmarịcha ọkwa. Tinyela ọtụtụ ozi na blọọgụ gị. Daalụ maka ịkekọrịta ozi a bara uru. Ọ na-enye aka ma na-akụzi ihe.

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    Nnukwu Douglas bara uru ma bara uru! Ugbu a amaara m na ihe fọrọ nke nta ka ọ bụrụ ndị na-eme mkpebi na azụmaahịa ụwa na-ahọrọ iji Social Media maka ọrụ ha niile. Daalụ maka ịkekọrịta!

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    • 11

      Ndewo John, echere m na usoro nke 2014 bụ eziokwu ugbu a, ndị mmadụ na -arụ ọrụ site n'ụlọ na -azụta ihe site na ekwentị mkpanaaka ha.

      Ị kpaliri m imelite ọkwa a maka 2021 na nnukwu infographic na nkọwa sitere na M2 On Hold.

      Cheers!
      Doug

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