Akụrụngwa Ahịa Ahịa Ahịa maka Ahia Ọ bụla Na-azụ ahịa

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Ahịa ahia bu aha enyere ngwanrọ ngwanrọ emere maka ngalaba ahia na ndi otu iji mee ka usoro di mfe site na iji aka emegharia oru. Otu n'ime ọrụ ndị ahụ bụ ikike ịchọpụta onye ọbịa na saịtị gị, weghara ozi ha, ma mepee usoro nkwukọrịta na-aga n'ihu na ha… rụzuru site na iji obere akụrụngwa ma ọ bụ enweghị ego.

aberdeen akpaaka statsDị ka Otu Aberdeen, ụlọ ọrụ ndị na-etinye usoro azụmaahịa azụmaahịa:

  • Nwee ọnụego ntụgharị 107% ka mma.
  • Nwere 40% nke ka ukwuu buru ibu.
  • Nwee 20% otu kachasị elu karịa nweta oke.
  • Nweta 17% kachasị mma amụma ziri ezi.

Ruo ugbu a, mmejuputa ngwa ahịa na-eweta ihe siri ike ma ọ bụ dị oke ọnụ maka ụlọ ọrụ na-enweghị mmejuputa. Nke a na-agbanwe. Act-On bụ ụdị ọhụrụ nke sọftụwia akpaaka ngwanrọ wuru iji mejuputa obere ụlọ ọrụ. Na ịnye ọnụahịa ahụ bụ ~ $ 500 kwa ọnwa (na-enweghị ogologo oge contracts)… ọ bụ nakwa incredibly oké ọnụ iji mejuputa a keukwu ngwọta.

Iji nwee ihe ịga nke ọma taa, ndị na-ere ahịa kwesịrị ịmaliteghachi usoro ha bụ isi site na ịba ụba nke ihe na-eduga n'ịkụkọta ọnụ na ire ahịa iji nweta ego ha ga enweta, ”ka Raghu Raghavan, onye nchoputa na CEO nke Act-On na-akọ. “Act-On Nchikota nke mfe ma ike na-enye na-efu njikọ na ahịa n'etiti disparate mgbe ngwọta dị ka email na web nchịkọta nyiwe, na overly mgbagwoju anya na-agba ahịa akpaaka nyiwe.

platform3 atụle

Software Act-On nwere ọtụtụ nhọrọ ọgaranya… niile dị site na otu ikpo okwu:

  • Ahịa Email na njikwa ndepụta na mgbasa ozi ịre ahịa
  • Mpempe akwụkwọ na ibe ọdịda
  • Njikọ ọdịnaya nke ụlọ ọrụ
  • Nlekọta ndị nleta weebụsaịtị
  • Webinar na ihe omume (site na ijikọ na WebEx)
  • Mmekọrịta CRM (ya na njikọta ahịa Salesforce na-enweghị ntụpọ)
  • Ngwa ahia na mgbasa ozi na-ele anya
  • Na-atụ anya profaịlụ, nkewa, iru eru, isi na nyocha

Na-aga n'ihu na-enyekwa gị onye njikwa nkwado raara onwe ya nye na-akwụghị ụgwọ ọ bụla! Nke a bụkarị nsogbu maka ndị na-ere ahịa akpaaka ndị ọzọ. Mmekọrịta siri ike nke Act-On Webex, Jigsaw na Salesforce nwere ike inye gị ahịa mgbalị na a zuru ezu ụzọ - si atụmanya, na ọdịda peeji nke, na ngosi, na nurturing, na-eduga ọgbọ, na-emechi… enweghị mgbe na-enweghị na-ahapụ software. Nke ahụ bụ usoro siri ike.

10 Comments

  1. 1

    Ndewo Douglas, olee otu ị ga-esi jiri Act-On tụnyere HubSpot? Ọ bụ azịza SAAS ka ịchọrọ ịwụnye ya na sava weebụ gị? Ọ bụrụ na ọ bụ SAAS, echiche ọ bụla gbasara ọrụ ndị ahịa?
    Ezi echiche, John McTigue

    • 2

      Hi John,

      This is quite a bit more robust than Hubspot. I don’t think of Hubspot as a marketing automation platform as much as an inbound marketing application. I could be off – but I don’t think CRM, drip campaigns, etc. are part of the Hubspot application.

      Doug

      • 3

        Doug,

        HubSpot nwere ndu nurturing (drip) ma duru idozi API na Salesforce na CRM ndi ozo, ntinye akwukwo na njikarịcha, ngwa SEO (agbanyeghị nke ochie), CMS maka websaịtị na blọọgụ ejikọtara. Nke ahụ dị ka ezigbo ụlọ ọrụ na-ere ahịa na-ere ahịa. Ha nwere ụlọ ahịa e-mail.

        Nke kacha mma, John

  2. 4

    I’m familiar with both tools; really comes down to what you’re trying to do – is the focus primarily on inbound, then hubspot may be worth looking into, or at the very least their ‘free’ website seo tool; if the focus is on getting better success on both outbound and/inbound campaigns and making it easier to manage all your campaigns and tools together – such as webex, salesforce.com, jigsaw and more, then Act-on maybe a better fit. Especially given how easy Act-On is to launch/use and their focus on email deliverability.

  3. 5

    I’m familiar with both tools; really comes down to what you’re trying to do – is the focus primarily on inbound, then hubspot may be worth looking into, or at the very least their ‘free’ website seo tool; if the focus is on getting better success on both outbound and/inbound campaigns and making it easier to manage all your campaigns and tools together – such as webex, salesforce.com, jigsaw and more, then Act-on maybe a better fit. Especially given how easy Act-On is to launch/use and their focus on email deliverability.

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