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Ihe niile ịchọrọ ịma gbasara koodu QR

Ka ọ dị ugbu a, ọ ga-abụ na ị nyochara ma jiri a QR koodu. Koodu nzaghachi ngwa ngwa bụ koodu barcode nwere akụkụ abụọ na-echekwa ozi n'okirikiri oghere ojii n'okirikiri ọcha. Ha na-arụ ọrụ site na itinye koodu n'ụzọ nke ngwaọrụ dijitalụ nwere ike ịgụ ngwa ngwa na ngwa ngwa, dịka igwefoto ama.

Pasent 45 nke ndị na-azụ ahịa na-aza ejirila koodu QR metụtara ahịa n'ime ọnwa atọ gara aga. Oke kachasị elu n'etiti ndị zara ajụjụ dị afọ 18 ruo 29. Achọpụtakwara na pasent 59 nke ndị zara ajụjụ kwenyere na koodu QR ga-abụ akụkụ na-adịgide adịgide nke iji ekwentị mkpanaaka ha n'ọdịnihu. 

ọnụ ọgụgụ

Na mbido, ịgụ koodu QR chọrọ nbudata ngwa raara onwe ya nye. Agbanyeghị, ka koodu QR na-agbasawanye karịa, ndị na-emepụta ekwentị na ndị nrụpụta sistemụ arụmọrụ ghọtara ịdịmma nke inwe ike nyocha koodu QR arụnyere n'ime.

  • Maka iOS (ngwaọrụ Apple): Apple jikọtara onye na-agụ koodu QR nwa afọ na ngwa igwefoto na mwepụta nke iOS 11 na Septemba 2017. Nke a nyere ndị ọrụ iPhone ohere inyocha koodu QR ozugbo site na iji ngwa igwefoto na-achọghị ngwa ndị ọzọ.
  • N'ihi gam akporo: Usoro iheomume maka gam akporo dị iche iche n'ihi ọtụtụ ndị nrụpụta na ụdị sistemụ arụmọrụ omenala. Ụfọdụ ekwentị gam akporo arụnyere n'ime nyocha koodu QR na ngwa igwefoto ha tupu ndị ọzọ. Google Lens, nke ewepụtara na 2017, nyekwara ikike nyocha koodu QR, n'agbanyeghị na ọ bụghị ozugbo na ngwaọrụ gam akporo niile. Ọ bụghị ruo n'ihe dị ka afọ 2018-2019 ka nyocha koodu QR ghọrọ njirimara ahaziri ahazi n'ofe ngwaọrụ gam akporo, nke sitere na ngwa igwefoto ma ọ bụ ntinye Google Lens.

Ijikọ nyocha koodu QR n'ime sistemụ arụmọrụ mkpanaka kwalitere ojiji na ewu ewu nke koodu QR, na-eme ka ọ dịkwuo mfe ịnweta ma dabara adaba maka ndị ọrụ ama ama.

Mmalite nke ọrịa COVID-19 mere ka nnabata nke teknụzụ na-enweghị kọntaktị, gụnyere koodu QR. N'ịchọ ndọpụ uche ọha na obere mmetụ anụ ahụ, azụmaahịa na ndị ahịa nabata koodu QR ngwa ngwa maka ngwa dị iche iche. Ngbanwe a abụrụla nke ukwuu nke na n'afọ 2024, a na-atụ anya na 80% nke usoro, ndenye ọpụpụ na ọrụ ịkwụ ụgwọ ga-abụ nke enweghị kọntaktị.

Kedu ka koodu QR si arụ ọrụ (teknụzụ)

Nke a bụ ọmụmaatụ - jiri ekwentị gị nyochaa:

Foto 8

Emebere koodu QR nwere ọkwa mgbanwe na ike siri ike, na-enye ohere maka mgbanwe dị iche iche n'ọdịdị ha mgbe a ka na-agụ ya. Nke a bụ ndakpọ ka koodu QR si arụ ọrụ na teknụzụ:

  • Nhazi na akụrụngwa: Koodu QR nwere grid nke obere square. Koodu QR nwere ike itinye ụdị data dị iche iche, dị ka ederede, URL, ma ọ bụ usoro data ndị ọzọ. N'ịbụ nke dị n'akụkụ atọ nke koodu QR, ụkpụrụ square ndị a na-enyere nyocha nyocha aka ịchọpụta na hazie koodu QR nke ọma. Mkpụrụ ndụ ojii na nke ọcha na-agbanwe agbanwe na-enyere nyocha nyocha aka ikpebi nha sel ọ bụla dị na grid. N'ime koodu QR sara mbara karị, ụkpụrụ mgbakwunye a na-enyere ndị nyocha nyocha aka ịgụ koodu ahụ, ọbụlagodi na ọ gbara okirikiri ma ọ bụ n'akụkụ.
  • Selụ mgbazi data na mperi: Koodu QR nwere ike ịchekwa ozi dị iche iche ma hazie ya ka enyocha ya ngwa ngwa na nke ọma. A na-atụgharị data ahụ na ọnụọgụ abụọ (0s na 1s) na mgbe ahụ etinyere na koodu QR iji algọridim pụrụ iche. Grid ndị ọzọ nwere ma data yana ozi maka mmezi njehie, na-ahụ na enwere ike ịgụ koodu QR ọbụlagodi ma ọ bụrụ na emebiela ya ma ọ bụ kpuchie ya. Koodu QR nwere ọkwa mgbazi njehie anọ (Ọ dị ala, Ọkara, Quartile na Elu) nwere ike nwetaghachi 7%, 15%, 25%, na 30% nke data koodu ahụ, n'otu n'otu. Nke a pụtara na enwere ike gbanwee akụkụ nke koodu QR (dịka ịgbakwunye akara ngosi ma ọ bụ ịgbachi akụkụ ya) na-emetụtaghị ike ịgụ ya, ma ọ bụrụhaala na mgbanwe ndị ahụ na-anọ n'ime ikike mgbazi njehie.
  • Ngbanwe imewe: Usoro nhazi nke koodu QR (ụkpụrụ nchọta, usoro nhazi, usoro oge, na mkpụrụ ndụ data) ga-anọgiderịrị bụrụ ihe a na-amata na ndị nyocha. Agbanyeghị, enwere ohere maka imepụta okike n'ime ihe mgbochi ndị a. Enwere ike iji akụkụ gbara okirikiri ma ọ bụ ụdị na-abụghị omenala ma ọ bụrụ na ha agbanweghị n'ụzọ dị ukwuu nhazi usoro grid na ọdịiche dị n'etiti ihe gbara ọchịchịrị na ìhè ka na-edobe. Enwere ike idowe akara ma ọ bụ onyonyo n'etiti ma ọ bụ akụkụ ndị ọzọ nke koodu QR na-akpaghasịghị ọrụ ya. A na-emekarị nke a na mpaghara ekenyere maka data na mgbazi njehie.
  • Ịnyocha na Decoding: Mgbe a na-enyocha koodu QR, ngwaọrụ ahụ (na-abụkarị igwefoto ama) na-achọpụta usoro nchọta wee kwadoo onyonyo a nke ọma. A na-atụgharị data ahụ ka ọ bụrụ ọnụọgụ abụọ (0s na 1s). A na-etinyezi data ọnụọgụ abụọ a n'ime koodu QR site na iji otu algọridim akọwapụtara. Ihe nyocha ahụ na-atụgharị oghere ojii na nke ọcha azụ ka ọ bụrụ data ọnụọgụ abụọ. A na-ahazi data ọnụọgụ abụọ site na iji otu algọridim ejiri mepụta koodu QR, na-atụgharịghachi ya na usoro data izizi (dị ka URL ma ọ bụ ederede).

Enwere ike iji koodu QR maka ebumnuche dị iche iche, site na ịnye ohere webụsaịtị ngwa ngwa gaa na ibuga ozi dị mgbagwoju anya dị ka ngafe ịbanye ma ọ bụ ozi ịkwụ ụgwọ. Ịdị mfe, ịrụ ọrụ na ngbanwe nke koodu QR emewo ka ha bụrụ ndị ewu ewu n'ọtụtụ ngwa, site na ịzụ ahịa na nkesa ozi ruo na azụmahịa na-enweghị kọntaktị.

A na-ejikarị koodu QR ahaziri nke nwere akụkụ gbara okirikiri ma ọ bụ akara ngosi n'ahịa na ịdepụta aha, n'ihi na ha nwere ike ịmasị anya ma na-etinyekwu aka ma na-ejigide ebumnuche ọrụ ha. Otú ọ dị, isi ihe bụ ịhazigharị mgbanwe nlegharị anya na arụmọrụ teknụzụ nke koodu QR.

Ojiji koodu QR

Ojiji na ewu ewu nke koodu QR ahụtala mmụba dị ịrịba ama n'ime afọ iri gara aga, na-esi na teknụzụ ọhụrụ gaa na akụkụ dị mkpa nke mmekọrịta ụbọchị na mpaghara dị iche iche. Enwere ike ịsị na uto ha na ewu ewu bụ ọtụtụ isi ihe:

  • Ntinye ekwentị zuru ụwa ọnụ na ịnweta ịntanetị: Mmụba n'iji ekwentị eme ihe n'ụwa niile abụrụla nnukwu ọkwọ ụgbọala maka nnabata nke koodu QR. Site na ijeri 3.2 na 2016, a na-eche na smartphones ga-eru ijeri 6.8 site na 2023, na-egosi mmụba dị ukwuu kwa afọ nke 4.2%. Na mgbakwunye, ịrị elu nke ịnweta ịntanetị dị oke ọsọ, yana ihe karịrị 60% nke ndị ọrụ ịntanetị zuru ụwa ọnụ na-enweta ịntanetị site na mkpanaka na 2022, emewo ka ojiji nke koodu QR zuru ebe niile.
  • Ịre ahịa na nkwalite: Koodu QR aghọwo ngwá ọrụ dị ike n'ahịa. Dịka ọmụmaatụ, nnyocha e mere na US kpughere na 45% nke ndị zaghachirinụ jiri koodu QR nweta nkwado. Amụma na-egosi na ịkwụ ụgwọ koodu QR na US nwere ike ịrị elu site na 240% site na 2020 ruo 2025. A na-egosipụta omume a na ọnụ ọgụgụ na-arịwanye elu nke ndị na-azụ ahịa na-ekweta na uto nke koodu QR mgbe ọrịa gasịrị, na 27.95% nke ndị ahịa US kwenyesiri ike na nke ahụ. ojiji ha abawanyela.
  • Omume ndị ahịa na ọnụọgụgụ mmadụ: A na-eji koodu QR mee ihe n'ofe afọ dị iche iche, nke kachasị site n'aka ndị nọ n'afọ 24 ruo 54. Ngbanwe nke koodu QR na ahịa, agụmakwụkwọ, na nchekwa, n'etiti mpaghara ndị ọzọ, na-eme ka ọnụ ọgụgụ buru ibu, na-emewanyewanye nkuchi ha.
  • Industrylọ oriri na ọụtaụ RestaurantỤlọ oriri na ọṅụṅụ anabatala koodu QR nke ukwuu maka menus na ịkwụ ụgwọ na-enweghị kọntaktị. Akụkọ na-egosi na 33% nke ndị nwe ụlọ oriri na ọṅụṅụ kwenyere na koodu QR na-erite uru azụmahịa ha. A na-atụ anya uto mpaghara a na ịkwụ ụgwọ koodu QR na 240% site na 2025.
  • Nkwakọ nri na ihe ọṅụṅụ: Koodu QR na nkwakọ nri na ihe ọṅụṅụ na-enye ozi zuru oke, na-atụ aro ntụziaka, ma ọ bụ ihe ngosi ngwaahịa. Na Canada, dịka ọmụmaatụ, 57% nke ndị na-azụ ahịa ejirila koodu QR na nkwakọ ngwaahịa nri iji nweta ozi ngwaahịa akọwapụtara.
  • Eziokwu agbakwunyere (AR): Koodu QR na-eme ka ịnweta AR dịkwuo mma, na-eme ka ahụmịhe onye ọrụ dịkwuo mma site na ijikọ ozi oge na ihe dị adị n'ụwa. Ahịa AR, nke a tụrụ anya na ọ ga-aba n'etiti ijeri USD 70 na ijeri USD 75 ka ọ na-erule 2023, na-atụ anya ịbawanye ojiji koodu QR ka ọ na-eme ka ọ dị mfe ịnweta ọdịnaya AR.

Usoro kacha mma nke koodu QR

Otu n'ime ntakịrị ọkacha mmasị m gbasara koodu QR sitere Scott Stratten. Ọ bụ ochie, mana goodie..

Omume kachasị mma maka iji koodu QR n'ahịa ahịa na atụmatụ itinye aka gụnyere:

  • URL dị mkpụmkpụ na dị mfe: URL mkpirisi nwere ike ịpịkọta njikọ ogologo, na-eme ka koodu QR ghara ịdị mgbagwoju anya ma dị mfe nyocha. URL ndị dị mkpụmkpụ na-elekwa anya dị ọcha ma bụrụ ndị a pụrụ ịtụkwasị obi karịa ndị ọrụ.
  • Oke UTM maka nsuso: tinye UTM paramita na URL maka ebumnuche nsochi. Nke a na-enye gị ohere inyocha arụmọrụ nke koodu QR gị mkpọsa site na nsuso clicks, isi mmalite, na mgbanwe na ngwaọrụ nyocha gị.
  • Ibe ọdịda enyi na enyi: Gbaa mbọ hụ na ahaziri ibe ebe aga maka ngwaọrụ mkpanaaka, n'ihi na a ga-eji ekwentị eme ọtụtụ nyocha koodu QR.
  • Kpochapụ oku ime ihe (CTA): Debe ihe doro anya CTA nso koodu QR, na-akuziri ndị ọrụ ihe ha ga-eme ma ọ bụ tụọ anya mgbe ha nyochara koodu ahụ (dịka ọmụmaatụ, Nyochaa iji nweta mbelata or Nyochaa ka ịlele menu).
  • Nwalee koodu QR: Tupu ebipụta ma ọ bụ ikesa, nwalee ya na ọtụtụ ngwaọrụ na ngwa iji hụ na ọ na-arụ ọrụ dị ka e zubere.
  • Ọdịiche dị elu na ọhụụ: Gbaa mbọ hụ na koodu QR nwere ọdịiche dị elu (ọdịnala oji na ọcha) ma bụrụ nke a na-ahụ anya na enweghị mgbochi.
  • Oke zuru oke na ihe mkpuchi: Koodu QR kwesịrị ibu oke iji nyochaa ngwa ngwa site n'ebe dị anya. Ezi iwu isi mkpịsị aka bụ anya nyocha bụ okpukpu iri nke koodu QR. Ọzọkwa, tinye nkpuchi gburugburu koodu QR iji gbochie nsogbu nyocha.
  • Ọkwa mgbazi mperi: Họrọ ọkwa mgbazi njehie dabara adaba. Ọkwa dị elu na-enye ohere ka ekpuchie akụkụ ka ukwuu nke koodu ahụ mana mepụta koodu QR dị njọ.
  • Ngwakọta mma mma: Tinye koodu QR n'ime nhazi nke ngwa ahịa gị. Enwere ike iji agba na akara ngosi akara ya ma ọ bụrụhaala na koodu ahụ ka na-enyocha ya.
  • nchọDebe koodu QR n'ebe dị mfe ịnweta yana ebe nyocha dị mma maka ndị ọrụ.
  • Usoro nchekwa: Jiri URL echekwara (https) iji chebe nzuzo onye ọrụ wee hụ na ọdịnaya ejikọtara na koodu QR adịghị mma na ọdịnaya ọjọọ.
  • Oge Kwesịrị Ekwesị: Ọ bụrụ na koodu QR bụ maka mkpọsa nwa oge, gosi oge nkwado ya ka ịzenarị nkụda mmụọ onye ọrụ na njikọ kubie ume.
  • Education: Ebe ọ bụ na ọ bụghị ndị ọrụ niile nwere ike mara koodu QR, nye ntuziaka dị nkenke ebe ọ dị mkpa.
  • Nrube isi n'iwu na nzuzo: Gbaa mbọ hụ na mkpọsa koodu QR gị na-agbaso ụkpụrụ nchekwa data yana kwanyere nzuzo onye ọrụ ùgwù.
  • Nlekọta na mmelite: Nwee usoro iji melite URL ebe ị na-aga na-agbanweghị koodu QR, ọkachasị maka koodu na ọnọdụ na-adịgide adịgide.
  • Ntughari na okike: Chee echiche gafere URL. Enwere ike iji koodu QR maka ozi ozugbo, vCards, okwuntughe Wi-Fi, nbudata ngwa, ma ọ bụ ọbụna nwetakwuo ahụmịhe eziokwu.
  • Nchịkọta na Nkwalite: Nyochaa data arụmọrụ na nzaghachi onye ọrụ mgbe niile iji mee mgbanwe dị mkpa ma melite ahụmịhe onye ọrụ.

Ịgbaso omume kacha mma ndị a ga-enyere gị aka iji koodu QR rụọ ọrụ nke ọma, hụ na ha bara uru maka itinye aka na ntụgharị na mbọ ịre ahịa na ahịa gị.

Mmụba na ojiji koodu QR nwere ọtụtụ akụkụ, nke ọganihu teknụzụ na-akwalite, mgbanwe omume ndị ahịa, yana ngwa ọhụrụ n'ofe ụlọ ọrụ dị iche iche. Ọdịmma ha nke iji ha eme ihe, ịdị mma na mkpa na-eto eto maka mmekọrịta ndị na-enweghị kọntaktị na-aga n'ihu na-akwalite ewu ewu ha n'ụwa niile.

Douglas Karr

Douglas Karr bụ CMO Mepee ihe ọmụma na onye nchoputa nke Martech Zone. Douglas enyerela ọtụtụ mmalite MarTech aka nke ọma, nyere aka n'ịrụsi ọrụ ike nke ihe karịrị ijeri $ 5 na nnweta na ntinye ego nke Martech, ma na-aga n'ihu na-enyere ụlọ ọrụ aka n'imejuputa na imezi usoro ahịa na ahịa ha. Douglas bụ mgbanwe dijitalụ ama ama na mba ụwa na ọkachamara MarTech na ọkà okwu. Douglas bụkwa onye odee bipụtara nke ndu Dummie na akwụkwọ ndu azụmaahịa.

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