M bụ ndị bịara maka a na-adịbeghị anya igba egbe ọzọ nke a ebipụta-na-n'akwụkwọ banyere nri omenala Midwest. Ka m na-agwa ndị otu kere okwu okwu, enwere mpako dị egwu na ọdịnaya, nka na ngwaahịa a. Magazin ahụ siri ike ma ị nwere ike ịnwe ogo akwụkwọ ahụ, nụ isi ọhụụ, na ihe fọrọ nke nta nụrụ ụtọ nri a kọwara nke ọma na magazin ahụ.
It got me to begin thinking about the impressions that marketers leave. We’re so hung up on digital media nowadays because of the low cost and capabilities of the technology that we forget that most people only see what we’ve done through text and imagery. If we take it up a notch, we may do a video where they can now -ahụ na hear anyị. Mana nke ahụ ka bụ naanị 2 nke ikike 5 anyị nwere ike iru.
Ọ bụrụ na ị chọrọ zụlite ndu, it’s not just about shoving another email in their inbox. You need to reach that lead and make an impression if you want to drive them to take the next step towards making a purchase, re-signing a contract, or increasing their spending with your organization.
Kedụ ka ị ga - esi nweta izu ike niile - aka, isi, na uto – to leave a lasting impression? If you’re in the same town, maybe it’s as simple as taking your prospect or client out to dinner. But many of us work outside of the driving range so the choices are a bit limited. Perhaps you can have a custom product manufactured or a beautiful print piece developed. Perhaps you can include a bottle of wine or a local delicacy sent through the mail.
Ihe na-abụbu ụkpụrụ bụzi obere - na-atụ aka na ohere dị ịtụnanya iji were ọdịiche dị iche na mpi gị. Kedu ihe ị ga - eme iji nwee mmetụta na - adịgide adịgide na mmetụ, isi, na uto?