The 3 Akụkụ nke Okike Okike

Depositphotos 5109037 nwere

Enwere ọdịnaya dị ukwuu na weebụ ugbu a na ọ na-esiri m ike ịchọta isiokwu bara uru - n'agbanyeghị na ọchụchọ, mmekọrịta ma ọ bụ nkwalite. Akpata oyi wụrụ m na otú adịghị emetụ ọtụtụ n'ime atụmatụ ịre ahịa ọdịnaya nọ na saịtị ụlọ ọrụ. Fọdụ nwere akụkọ na nso nso a na mbipụta akụkọ banyere ụlọ ọrụ ahụ, ndị ọzọ nwere ọtụtụ ndepụta, ndị ọzọ nwere nsonaazụ ngosi banyere ngwaahịa ha, ndị ọzọ nwere naanị echiche dị ukwuu banyere idu ndú.

Ọ bụ ezie na emepụtara ọtụtụ ọdịnaya ahụ, ọ na-abụkarị akụkụ dị iche iche. N'ikwu ya n'ụzọ ọzọ, otu ozi ahụ lekwasịrị anya n'otu ụdị onye ọbịa ahụ na otu ọkara ahụ… na ọdịnaya ọ bụla. N'uche m, enwere ọtụtụ akụkụ na usoro ọdịnaya echekwa.

Ọdịnaya Akụkụ Mindmap

  • Njikọ Persona - nke a bụ otu n’ime okwu ndị ahụ nwere ike jupụta oke n’ire ahịa ọdịnaya. Otú ọ dị, ọ bụ isi ya bụ naanị ma ị na-agwa ndị ọbịa dị iche iche bịara na saịtị gị ma ọ bụ na ị naghị agwa ya. Ma mgbe m kwuru ekwu okwu, M na-ekwu ma ọdịnaya ị na-ede na-emetụta ha ma ọ bụ na ọ bụghị. Anyị na-agbanwe ọdịnaya anyị dere nke ọma ntakịrị na blọọgụ teknụzụ ahịa. Anyị na-ede maka ndị ahịa site na ndị mbido gaa n'ihu… rue ndị tozuru etozu ide koodu nke ha.
  • Ebumnuche ndị ọbịa - gịnị kpatara onye ọbịa ji ewe ọdịnaya gị? Kedu nzọụkwụ na usoro ịzụ ahịa ha bụ? Ha bụ naanị ndị ọrụ ibe gị na-eme nyocha na iji ndụmọdụ gị na-azụ onwe ha? Ka ha bụ ndị nleta nwere mmefu ego ma dị njikere ịzụta? You na-agbanwe ọdịnaya iji ruo ma abụọ? Ikwesiri inye ọdịnaya nke kachasị maka ebumnuche onye ọbịa.
  • Ọkara na Channels - A na-eleghara usoro mgbasa ozi anya ka azụmahịa na-aga n'ihu na-eziga mana ụdị mgbasa ozi ejiri mee ihe bụ ihe dị oke mkpa n'iji ọdịnaya dị irè. Na-eri nri ụzọ atọ ndị ọbịa na-eri afọ ojuju? Visual, auditory na kinesthetic mmekorita bu isi. Whitearies, eBooks, infographics, mindmaps, ikpe ọmụmụ, vidiyo, ozi ịntanetị, broshuọ, mobile ngwa ọdịnala, egwuregwu… ọ bụghị ndị niile na-ege gị ntị nwere mmasị na blog post. Gbanwe ọdịnaya ga-enyere gị aka iru pasent ka ukwuu nke ndị na-ege gị ntị. Arygbanwe ọwa na-enye aka… Youtube maka vidiyo, Pinterest maka imagery, LinkedIn maka ide ihe, wdg.

To get started, make a grid on paper with those three columns – persona, intent and medium. Add the last month's worth of content as the rows and just fill in the details. Are you seeing a trend or are you seeing a multi-dimensional content strategy? Hopefully it's the latter! And you've hit the holy grail if you can align all of these with user activities that confirm your content is delivering the activity you've designed it for… especially the conversion.

Omimi nke Ọdịnaya

Ọ bụrụ na enwere akụkụ nke anọ, ọ ga-abụ etu omimi ọdịnaya gị dị. Anyị na-niile hụrụ saịtị na wepụta a na-aga n'ihu iyi nke “5zọ 10” ma ọ bụ “XNUMX Surefire hodszọ na-” na ndị ọzọ anatara. Ihe ndị a bụ obere ibe nke ọdịnaya emere maka oriri ngwa ngwa. Ndị a na ọdịnaya ndị ọzọ nwere oke ọhụụ nwere ike ịkekọrịta ma weta ọtụtụ nlebara anya na saịtị gị. Agbanyeghị, ozugbo onye na - agụ ya nwere mmasị, ha anaghị enye ọdịnaya miri emi nke achọrọ iji gbanwee onye na - agụ ya site na onye ọbịa gaa na ndị ahịa ya.

We share infographics and lists across our site because they attract a lot of readers. But to keep those readers engaged and drive them into a relationship, we have to provide deeper content – like this post! Another strategy we use with our clients is that we often start with a blog post, then work to an informational graphic, then offer a deeper dive through a whitepaper – and then lead the prospect into a demo or webinar. That's depth of content!

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